

4,789,539
Who is the audience? The "it depends" answer may seem overused but it is my opinion that it fits here. The audience definitely matters. An individual seller? Homeowners in a development, community or general area of some kind? It could be one of those factors you mention, a combination, all/none or something entirely different.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Carol Williams
Wenatchee, WA
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Mott Marvin Kornicki
Sunny Isles, FL
-
Nina Hollander, Broker
Charlotte, NC
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Lyn Sims
Schaumburg, IL
3,301,691
I like sharing more information than necessary to give a true picture of my selling market. Year-to-year comparisons, DOM, list to sell ratio, median sales price, sold price. From individual subdivisions to County-wide reports, they do make the phone ring.
-
Eve Alexander
Tampa, FL
-
Carol Williams
Wenatchee, WA
-
Bob "RealMan" Timm
Minot, ND
-
Candice A. Donofrio
Fort Mohave, AZ
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Mott Marvin Kornicki
Sunny Isles, FL
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
5,555,863
Michael Jacobs summed it up. One addition may be individual knowledge of the condition of the comps! So, once again, it depends!
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Michael Jacobs
Pasadena, CA
-
Mott Marvin Kornicki
Sunny Isles, FL
-
Nina Hollander, Broker
Charlotte, NC
-
Wanda Kubat-Nerdin - W...
St. George, UT
1,545,944
I've never liked price per sqft for anything. Never takes into account the quality of those square feet. A Ferrari will have a higher $/sf than a Kia.
What I used to share in my market blogs were these numbers:
Simi Valley | This month | Last month | Difference |
Active: | 104 | 118 | -14 |
Pending: | 36 | 31 | 5 |
Sold (over the last six months): | 436 | 470 | -34 |
Median list price: | $599,900.00 | $599,000.00 | $900 |
Median sales price: | $589,000.00 | $585,000.00 | $4,000 |
Median days on market: | 44 | 45 | -1 |
Months of inventory: | 1.32 | ||
Market Type | Strong Seller's Market |
Number of listings was good and a break down of the main statuses, the median list and sale price (I didn't like the average number, too easy to skew) and the days on market.
Over time, I believe it was Endre Barath, Jr. who asked in one blog's comments "what was the change from the prior week?" (I was doing these weekly then). So I added the difference field and had my spreadsheet color code the number. A positive change showed green and a negative one in red. Positive/negative were what I considered positive and negative, not simple math. For example, days on market a -1 is a positive thing, because homes are selling quicker.
Eventually I saw a report done by either Anna Banana Kruchten CRB, GRI, WLS or Nina Hollander or Lyn Sims that listed the saturation/inventory level, I liked that so I started computing that. Based on that number I had a scale for balanced market vs. sellers vs. buyer's market. I eventually added in a distinction for a "strong" market versus a more normal one. Balanced was 6 month inventory, less than that was a seller's and less than 2.5 months was a "strong" seller's market.
I could simply plug in some numbers on the city's tracker tab of the spreadsheet and then copy & paste in the numbers from my calculations tab.
With G20 referencing the cell with the months of inventory number for Simi Valley, this was my code for the market type:
=IF(G20<=2.5;"Strong Seller's Market";IF(G20<6;"Seller's Market";IF(G20>=9.5;"Strong Buyer's Market";IF(G20>=7;"Buyers Market";"Balanced Market"))))
-
Kathleen Daniels, Prob...
San Jose, CA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Anna "Banana" Kruchten
Phoenix, AZ
3,234,397
Typical heart of one of my market reports (includes comparison to previous month), followed by analysis of trends, what it means to sellers, what it means to buyers, etc.
Mason Single Family Home Category Data Summary:
Homes Sold: 56 (0 Bank/Government Owned, 0 Short Sale, 9 New Construction) DOWN 4
Average Price: $441,853 DOWN $26k
Median Price: $378,750 UP $4k
Days on Market Average: 43 DOWN 37 (median time 22 days)
Homes Active 11/10/2019: 145 DOWN 21
Homes Pending 11/10/2019: 74 DOWN 7
Average Sales/List %: 97.3% UP 0.5%
Most Expensive Home Sold: $1,200,000
Least Expensive Home Sold: $100,000
-
Candice A. Donofrio
Fort Mohave, AZ
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Michael Jacobs
Pasadena, CA
-
Mott Marvin Kornicki
Sunny Isles, FL
-
Wanda Kubat-Nerdin - W...
St. George, UT
1,875,058
Average prices, we don't use $ per foot in my area. I do them for only a town but sometimes I've broken it down by subdivision. Prices get skewed though in that example.
DOM - how long will it take to sell my 'xxx' home?
I just did 2 of them & you don't make to make it too analytical. State the facts for Joe Public.
Debe Maxwell does the best reports! She did one not to long ago that would knock your socks off.
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Mott Marvin Kornicki
Sunny Isles, FL
-
Nina Hollander, Broker
Charlotte, NC
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
6,764,455
Price per acre is important too.
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Mott Marvin Kornicki
Sunny Isles, FL
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Bob Crane
Stevens Point, WI
2,231,519
There are many factors depending on the audience.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
469,625
% change in median price - folks want to know if the local market in general is going up, staying the same or going down. Also the % change in available inventory.
I liked Liz and Bill Spear 's report only I would move the Homes Active and Homes Pending data to the end so All of the Sold data is grouped together.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Nina Hollander, Broker
Charlotte, NC
-
Candice A. Donofrio
Fort Mohave, AZ
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
5,386,075
That depends on the purpose of the market report... are we talking to specific clients, on our blogs? The intended audience will be a huge determinant of what I present and how and in how much detail.
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Michael Jacobs
Pasadena, CA
-
Mott Marvin Kornicki
Sunny Isles, FL
1,477,336
A market report can be for a neighborhood, tract, area of a city, a city, or big picture. It depends on why and for whom it is being prepared. What are you trying to accomplish with the report? Fill it with the information that answers that question.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
2,362,566
In addition to what others have said:
Months of supply by price range. What price ranges are "hot" and what is not.
-
Bob "RealMan" Timm
Minot, ND
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
1,713,581
DOM is meaningless in my opinion.
-
Nina Hollander, Broker
Charlotte, NC
-
Eve Alexander
Tampa, FL
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
343,098
The answers given are pretty accurate; it really depends on your audience. I like $/SF - Here in Miami Beach - that is what governs selling prices - mostly condominiums. Upgrades, View and how high or low the "flor" is also creates value.
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Michael Jacobs
Pasadena, CA
-
Mott Marvin Kornicki
Sunny Isles, FL
2,871,882
Its not the facts but the person who wields all that info that people invest in...
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
5,585,039
average price; median price; price range in that category;
-
Nina Hollander, Broker
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
1,269,043
All the above. In our area DOM is alway short. Sold/Asked ratio.
It has to be statistically significant. If inventory is 1000 50 per neighborhood is a significant sample size.
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
2,558,994
My weekly reports that I published here and on my website were very simple. Two charts, one for homes sold that week and the other homes for sale that week. I broke down price ranges basically by the $100,000.
I don't think clients want rocket science, they just want to see what's available in their price range Peter Mohylsky .
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
1,112,752
All you said plus list/sale ratio (huge), % of deals that were cash, what kind of financing, % of the deals include seller concessions, and how much.
-
Michael Jacobs
Pasadena, CA
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Bob "RealMan" Timm
Minot, ND
921,504
#1. Confirm what they know...Zdevil says your house is worth 'diddly' but we know better.
#2. Demonstrate why all real estate is local.
#3. Add a dimension others are not yapping about. What that means is now you address 3 audiences, the new owner, the 20+ year owner and the investor/ or investor wannabe and speak about what's on their mind. It is from this section the headline is created. Such as:
"Investors find probate the most available portal of access to discounted real estate in Pickadilly Commons."
-
Bob "RealMan" Timm
Minot, ND
-
Dan & Laurie Pittsenba...
Bellingham, WA
-
Michael Jacobs
Pasadena, CA
3,447,016
As much data as is needed/necessary to support the list/offer price. It depends on the property and the available data.
-
Bob "RealMan" Timm
Minot, ND
-
Anthony Acosta - ALLAT...
Atlanta, GA
985,868
I do a monthly report at the County level and have a call to action for info on their neighborhood.
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
637,764
Inventory, listing price per square foot, DOM, price sold.
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
2,071,140
With condos it is easy. Price, size, updates.
-
Valeria Mola
Sunny Isles Beach, FL
1,598,552
8,233,531
Many use the reports provided by the local MLS.
-
Bob "RealMan" Timm
Minot, ND
5,774,106
Peter,
Once again, Michael Jacobs answered it perfectly.
-
Bob "RealMan" Timm
Minot, ND
1,758,737
Any factor that indicates a trend is most important Example, median price this year vs. last year, etc
-
Bob "RealMan" Timm
Minot, ND
3,417,356
I like to do a town or city and break it down to single famil, condos and multy family in 3 reports. I include for sale, pending and sold 2019. I like average sales price, average dom and even the low and high listings and sales.
-
Bob "RealMan" Timm
Minot, ND
944,471
It depends. I'd say sale price, median price, DOM matter. Average/median price is important in many homes. In luxury markets not as relevant but, good to know.
-
Bob "RealMan" Timm
Minot, ND
6,052,598
5,281,813