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Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

You need to create YOUR brand and strengthen it. So that you never have to worry about this! Put out press releases, change out all your social media but brand yourself.

Oct 25, 2019 03:49 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Brand yourself not the brokerage.

Oct 25, 2019 03:28 PM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I just read your very upsetting first blog post. Good heavens, that is so awful and changes what I had already said here. The following advice is for an experienced/semi-experienced agent who is changing jobs. Your main focus needs to be to find a reasonable broker.

Here is a list of Realtors/Brokers from AR in Florida. Find the applicable counties/cities on the left column and maybe call and talk to some of them and see if you might be a good fit. Florida ActiveRain 

Send out information to your sphere, blog, blog, blog. Brand yourself not your company. Get a generic email address ( so no matter where you go you never have to worry about someone not being able to find you. The balloon never got me any business, but how I treated my clients did. Reach out and touch someone and let people know. Get your own logo (within company guidelines). Best of luck to you.

Oct 25, 2019 04:17 PM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I'd be sure all your social media has the new info so that Google gets it right away. Past clients should be contacted right away.

new signs, new cards, new stationary, $$$$

Oct 25, 2019 02:02 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

What Ron and Alexandra Seigel said. Besides that, just send out an announcement. I've found that my clients really don't care about my brokerage affiliation... I moved to Coldwell Banker 13 months ago and several of my most long-standing clients just figured it out now... they come to me and not my brokerage. I suggest you spend more time branding yourself.

Oct 25, 2019 01:59 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Dye your hair orange and purple, or the colors of your new brokerage!

Oct 25, 2019 05:27 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Are you new in the business or have you recently changed brokerages? "Rebrand" implies a change.

Mail, text, call, visit your friends, clients, leads, prospects, etc. that about your current brokerage and how it will make no difference in your commitment to them. Emphasize the positive. 

Make any necessary changes on internet sites...AR for instance...

Oct 25, 2019 02:01 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team in branding..... do it consistently and relentlessly.....

networking and passing out new business cards.... 

Oct 25, 2019 02:31 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


That is such a broad question...each brokerage differs in brand perception, etc.  How you fit in and what you want to focus on is the question.  A

Oct 25, 2019 01:52 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Jennifer take a little time to think about your over all goals this weekend.  You will allign with the perfect broker for you now. Perhaps ask brokers when you're interviewing this question and listen to what they say. Of course keep your data base and build on building it up....people who know the kind of service you provide will go with you no matter where you land.

Oct 25, 2019 02:50 PM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

If you have been "branding" yourself before, it shouldn't be a big deal to make the switch. On the other hand if all your information comes up as an "ABC" brokerage, it can be a problem.  I just Googled you and you come up as both Coldwell Banker and Keller Williams. I would backtrack and take out my name under the one I WASN"T with.

Oct 25, 2019 04:30 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Creating a FB page comes to mind, inviting your fans, family & friends.

Blogging on Active Rain regularly.

Contact your SOI for sure, letting them know where to find you.

Using EDDM to send out postcards in your area. Maybe have another business share the postcard (cupcakes, flowers etc.) to cut the expense in half.

Oct 25, 2019 03:51 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Whatever you do, keep your own website and email address.

Oct 25, 2019 03:15 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Is "speed" more important than effectiveness?   I ask since you mentioned fast.

Oct 25, 2019 02:31 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

I was with my last company for 20+ years.  I just changed agencies a little over a month ago.

I've made a concerted effort to reach out to past clients, phone, emails, texts, facebook and online marketing.  I've made sure to be 'visible' on broker's tour days.. and have made sure to wear a name badge with my new company identified on it.

A couple of print ads "welcoming Alan May" in our local papers, as well as a Facebook and former client campaign.

I've also made sure to reach out to the other agents I've known and worked with to discuss the "whys and wherefores" of my move, and make sure they know about the move.

I'm careful not to badmouth my former agency.  Honestly I have nothing bad to say about them... I didn't leave because I was unhappy there.. I changed agencies to take advantage of some opportunities that were only available to me at the new agency.

I think I'm off to a good start.  Ask me again in a year.

Oct 26, 2019 08:12 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Oh, Jennifer, I read your first post - HOLY GUACAMOLE! What a nightmare. I'm glad you're free of that but, do take time to interview and select the broker with the highest of integrity for YOU. 

For your clients, reaching out to them so that they will know you are with an amazing new broker as soon as you leave will alert them to the fact that you have moved. They are all about YOU anyway, not your broker but, let them know you are excited about the integrity of your new one, for sure!

Then, keep in touch with them - all of them. Your business will be back to normal very quickly. Good luck!

Oct 25, 2019 07:53 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Jennifer Parrish your question honestly made me LOL as I could only envision the branding cattlemen do. That being said what do you stand out in? How big is your market? If you love working on vintage homes go after that market and brand yourself so. If you are the shelter pet queen find a way to market that... the possibilities are endless.

Oct 25, 2019 06:14 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Sending out a "we've moved" mailer to your past clients.

Oct 25, 2019 01:59 PM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Be unforgetable by all you meet

Oct 26, 2019 09:32 AM
Doug Dawes
Keller Williams Realty Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

YOU are your brand. Just ensure the brokerage you affiliate with sheds a good light on you

Oct 26, 2019 07:39 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Interview until your gut tells you , this is the right fit for me. Forget the past, move on to a fresh start and keep reminding your SOI what you do.

Oct 26, 2019 07:00 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Those that want to be the greatest must serve....

Oct 26, 2019 06:01 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Jennifer,
You've received some great feedback here. I implore you to never never ever use a brokerage email or website. They suck you in by offering it free. I suspect you learned that lesson from your recent horrific experience.  When you interview new offices to decide on an affiliation be sure you are not required to use theirs so you can brand YOU, not them.  I do understand you have to put the brokerage name on all your marketing but you must focus on branding you, not them.

Oct 26, 2019 05:53 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

You may want to give Alan May a call, he recently made a change.

Oct 26, 2019 05:25 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

FIrst, make sure you know your state RE rules for branding. If you are changing your brand, start with signs, website and business cards, make an announcement on social media, send your database a notification. Search Google to make sure you update everything online. 

Oct 26, 2019 05:20 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You know what it is like to be betrayed. It hurts.....deeply.

I shakes you to the core. Keeps you awake at night, brings you to tears.

It is a lesson and experience that will be with you the rest of your life.

You now know what it is like and accept the obligation to NEVER betray your commitment to those who hire you.  You will fight for them as you had hoped another would have stood up for you.

This is a message that will resonate with those who have an innate distrust from what emerges from the 'sea of smiley faces.'

However, lacking the courage to identify the franchise and brokerage undermines your position.

Assurance of exposure is what compels people/brokers to do the right thing. You have chosen to walk the past of those in the 'sea of smiley faces.'

Compassionate and empathetic are messages that burn hot within you right now. Let your message find wings. Those seeking someone they can trust will be assured by the scars of your struggle.


Oct 26, 2019 05:14 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

You need to brand you and not just your brokerage. Mailers and social media work well

Oct 26, 2019 05:13 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Reach out to your SOI.  Prospect every day.

Oct 26, 2019 03:51 AM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Don't re brand yourself, be yourself.  People don't care what brokerage you're working for, they work with the agent, regardless

Oct 26, 2019 02:03 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Every day is a new day to get the word out on why people need you, doesnt matter which broker you are with to do this.

Oct 25, 2019 08:52 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Don't brand the brokerage - brand yourself!!!!!

Oct 26, 2019 10:19 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

In front of people get to meet them and offering your unique services. Staging, photography. 

Oct 26, 2019 08:20 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
St. George Utah Area Residential Sales Agent

Cohesively and consistently. Market you, your services and make it easy to carry with you if you decide to leave for another brokerage. Most of your clients do not care where you hang your license.

Oct 26, 2019 07:00 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Brand YOURSELF, and won't matter where you hang your license.

Nov 01, 2019 01:41 PM
Jennifer Parrish
Ocean Realty - Merritt Island, FL
Closing Business

Everyone, cannot thank you enough.

Oct 28, 2019 11:12 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I am with all answers and Candice A. Donofrio 

Oct 28, 2019 09:50 AM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Great answers. Best of luck!!!!

Oct 28, 2019 09:30 AM
Ivan Warman
Verify Tenant - Dania Beach, FL

I believe there is no easy pat for branding or rebranding your self or your company 

I believe you need to set up a marketing strategy for the short and mid-term based on your goals  or objectives


Oct 28, 2019 06:35 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would mail out a announcement note to everyone on your mailing list and follow up with 2 weeks later with a post card.

Oct 27, 2019 09:02 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

A lot of good ideas

Oct 27, 2019 07:54 AM
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

Work on changing and/or pushing down any entries that you may have on search engines that mention your old brokerage. If a previous client searches for you, you do not want your old brokerage website to show.

Change all online profiles that you have access to, for example, at Zillow,, Facebook, Linkedin, etc.

Search for local directories where you can add your name/business info - it does not have to be real estate only. This will help with local SEO also.

Try having entries like, Jennifer Parrish - Florida Realtor or Jennifer Parrish - Florida Real Estate Agent. Because people will most likely use "Florida" and "real estate agent", or "realtor", in the search term.

The idea is to change, erase, or push down any of your search engine entries that mention the old broker.

Oct 27, 2019 03:19 AM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

When you first started you should always brand yourself and not your brokerage.  Then it's time to announce to the world that you have moved!

Oct 26, 2019 06:02 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Um, you should not be co-branding with any brokerage other than what the law and your broker requires. Your branding is YOU! You could change brokerages annually and other than your second logo, business card and signs, no one would know the difference. So many people think I'm my own broker because of how I brand myself; they rarely realize that Big Block Realty San Diego is where I hang my license vs. what I created and own.

Oct 26, 2019 02:40 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Brand yourself regardless of brokerage.  And read your contract with your old brokerage to see what it says about deals in progress if you leave.  And interview new brokers and find one who is involved day to day and believes in mentoring and training.  I worked for and now own an independant brokerage.  I highly recommend small independant over big box.  

Oct 26, 2019 01:21 PM