Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
3,492,927
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't know... I don't target anyone on Facebook with ads. I spend my money targeting my sphere and data base. There was life before Facebook and it was good.

Jun 15, 2019 06:08 AM
Rainmaker
671,750
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

That's a tough one. You don't want to pay to target every single potential buyer on FB if it isn't a home they'd consider. Not everyone is in the first time homebuyer range or the luxury homes range. 

Jun 15, 2019 05:52 AM
Rainmaker
3,636,789
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Must say, I don't really care! We tend to pay too much attention to what does not benefit us enough to justify the time.

Jun 15, 2019 05:44 AM
Rainmaker
2,885,611
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I do not focus on FB for Business. Not a fan of FB or all the political crap and hate that is spued there on a daily basis. 

I market with highly targeted direct mail.  It works. 

Jun 15, 2019 07:18 AM
Rainmaker
874,582
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Facebook is simply a tool. Provide good information and you'll receive leads based on the info you provide

Jun 15, 2019 07:44 AM
Rainmaker
1,618,500
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

You can still do lots of things. Carla Freund gave a list in another Q on this.

You also have to upgrade your Ads Manager from what I believe to have the best breakdown.

Something simple as a zip code can change your results.

Never heard of a title company helping out in my attorney state at all. LO's can't do ads like we can either without all their license info, etc.

 

Jun 15, 2019 07:41 AM
Rainmaker
4,919,953
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

What did you do before FB?

Jun 15, 2019 05:30 AM
Rainmaker
3,480,490
Richard Weeks
Dallas, TX
REALTOR®, Broker

FB play no role in my prospecting.

Jun 15, 2019 07:22 AM
Rainmaker
620,768
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I would go with #3, geographically targeted goes hand in hand with income.  

Jun 15, 2019 09:22 AM
Rainmaker
1,747,615
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I never marketed through FB. I prefer to "press the flesh".

Jun 15, 2019 10:50 AM
Rainmaker
1,592,030
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Going back to 'Sandwich Board Men'

Jun 15, 2019 08:10 AM
Rainmaker
1,091,805
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

When I talk to prospects asking where they work and what they do, I have pretty good idea about their affordability.  Just ask Sam.

Jun 15, 2019 07:39 AM
Rainmaker
1,891,393
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Interesting subject. 

#3

Jun 16, 2019 08:03 AM
Rainmaker
1,436,074
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

I don't know, Annette. 

What to target, where to target. 

Jun 16, 2019 07:30 AM
Ambassador
3,719,361
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

FB is just icing on my "Sphere Cake!" 

In fact, I just got a referral from a client on FB this evening - parents moving to town and they wanted to connect us. 

I just hope they don't ever get into trouble for targeting ME on FB! 

Jun 15, 2019 07:53 PM
Rainmaker
1,590,432
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Suspects!  hahaha.

There is data that can be purchased that includes household income, although I don't remember where it comes from. We used to use it in my last corporate job to develop propensity models that identified which towns/etc might be most likely to purchase our product. If someone were to purchase that, they could come up with their own household-specific income level info. It might not be incredibly accurate but would be a starting point.

Jun 15, 2019 03:59 PM
Rainmaker
1,306,432
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'm not sure what targetting metrics you can use as I refuse to pay FB any money.  I'm sure you can creatively do something like "people who are into yachts" for the wealthier.

 

Or just stop using facebook and find an alternate route to advertise to them.  Maybe Pinterest?

Jun 15, 2019 03:45 PM
Rainmaker
785,783
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

For me, Facebook is about staying in touch with friends and family not advertising.

Jun 15, 2019 01:34 PM
Ambassador
4,754,903
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Our population is so small that if we try to target too much then fb warns us that we have insufficient people for the add.

Jun 15, 2019 11:29 AM
Rainmaker
1,048,486
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

There are no limits to who you target, as always it's all about & in the copy and call to action.

Jun 15, 2019 10:50 AM
Rainmaker
683,045
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I dont target suspects 

I do try to atttract target audiences... mostly by using advertising methods that atttract buyers and or sellers to what I am marketing. 

Jul 16, 2019 11:37 PM
Rainmaker
4,381,679
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have stopped advertising on FB.

Jul 03, 2019 04:57 PM
Rainmaker
3,474,365
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Very interesting question, hope I learn from others!

 

Jun 19, 2019 12:12 PM
Rainer
274,437
Caroline Gerardo
Sun West Mortgage Corporation - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Zip code may indicate the income in most markets. Job title and employer type also will do what you need

Jun 17, 2019 04:03 PM
Rainmaker
5,882,674
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Plenty of options.

Jun 15, 2019 12:24 PM