Peter Mohylsky.   BRIX REALTY, BRIX REALTY -DESTIN (Miramar Beach, Florida )

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Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Yes, but I don't have time to police the rest of the planet. Wonder if the publication was just a scraper? 

Here's an example that always happens to me:  Listing has 3.5 BA's & all the website round up to 4. You don't round up on anything in real estate.

Mar 30, 2019 08:31 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Absolutely, they have to follow the marketing guidelines. 

Mar 30, 2019 09:29 AM
Peter Testa
Nationwide Homes - Danbury, CT

It's privately funded advertising. The State that licenses that Agent could enforce penalties against them & their brokerage. Now in CT our MLS would be allover it. They enforce fines & all sorts of physical & mental pain on you if you advertise ANYTHING that isn't on MLS. If you sell real estate here make sure you follow the rules or you'll pay the price! $$$$$$$

Mar 30, 2019 08:09 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I would certainly think so Peter Mohylsky, SoWal Is HOME. but as others are saying... who is going to police it and to what end? Maybe you could confiscate the coffee table as evidence if it's a really nice table.

Mar 30, 2019 11:53 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Actually I was looking at how my listing looks on the internet and, redfin and some others got it all wrong with misinformation. How they can do this I do not know Peter Mohylsky, SoWal Is HOME. 

Mar 30, 2019 08:26 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

On the surface this does sound like deceptive advertising, but I'd need to know much more about what happened here before opining. Is it possible that a printing mistake was made?

Mar 30, 2019 08:14 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

It is certainly misleading and certainly not a tactic I would recommend. Beyond that, I'll make no legal judgement.  

Mar 30, 2019 08:07 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

What are your state real estate advertising rules?

Mar 30, 2019 08:06 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

WOW! False/incorrect advertising rules also apply to print material - the rules we follow began with print marketing regulations!

Absolutely misleading, Peter.

Mar 30, 2019 10:18 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

We are all going to JAIL or be fined or both.

Holding agents responsible for things for which they have no control is a slippery slope. Since the industry wide and UNAVOIDABLE demands to syndication, agents have lost all control of their data....and it's the BROKERS and FRANCHISES who created this mess.

And, yes, like the tone of this question, the brokers/associations really don't give a whit if an agent needs to spend 5 hours a day to see what others have done with their data......and still being unable to correct it. Now, lets talk about not getting paid to correct errors the agent did not cause.

These same 'colllusionist' should make available a no-syndication option and thereby restoring agent responsibility without the current multiple waivers and disclosures BROKERS/Association require.

Meanwhile, lets do Zdevils thing and call it all MARKETING.


Mar 30, 2019 07:43 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Ever looked at zillow?  They may have some inaccurate info too.

Mar 30, 2019 06:58 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Yes it is. It could be a violation of the REALTOR Code of Ethics which, among other things, calls for truth in advertising.

This kind of incorrect information is one of the things that gives the publice a reason to be critical of real estate agents.

Mar 30, 2019 03:28 PM
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY
Truth in advertising is I recall correctly...
Mar 30, 2019 12:29 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I think the rules for accurately reporting anything have fallen by the wayside these days...

To answer your question, the magazine should publish accurate information and should require information submitted to it to be accurate.

Mar 30, 2019 11:42 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

some agents will do whatever they think necessary to make their phones ring.... I don't have time to play with it...

Mar 30, 2019 11:35 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 I would think so Peter...

Mar 30, 2019 10:05 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Sounds like a phishing expedition with possible penalties through the local board or state regulators if a consumer.

Mar 30, 2019 08:30 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

The rules are broken all of the time. Prospects should seek professional assistance.

Mar 31, 2019 06:21 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Fake News

Mar 31, 2019 06:10 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Those mags are out of date before they get distributed. We are not liable for a publishers mistakes.

Mar 31, 2019 06:04 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Bait and switch tactic.

Mar 31, 2019 05:04 AM
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

There are two questions asked here:

"Do the same rules apply to printed”coffee table” magazines?

"Is this misleading the public?"

Since it does mislead, the same rules can apply. Licensing groups and Associations that oversee such things would likely have a process for reporting and remediating such things that are within their jurisdiction.

Mar 31, 2019 01:55 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

LOL, nobody enforces this. I have no idea why our board has rules, they never enforce them.

Mar 30, 2019 11:46 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Misinformation of all kinds abound on the WWW.  Most agents also have a disclaimer for the information and should do that.  We always did.  A

Mar 30, 2019 11:33 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Accuracy in any business in so very important. The County can get it wrong too. A home was recorded at 3,052 square feet when built and was appraised at 2,601 square feet - sheesh! How do you explain that one to your clients?!

Mar 31, 2019 08:49 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

One would have to file a complaint to be sure.

Mar 31, 2019 08:41 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

We do find this all the time, and just not enough time to watch it all, or report it.

Apr 15, 2019 02:49 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I wish I could see only accurate information in MLS descriptions. As for 3rd parties, those are way out of control.

Mar 31, 2019 11:55 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good question about those magazines!

Mar 31, 2019 11:20 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I would say it is misleading. 

Mar 31, 2019 11:19 AM