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Rainmaker
991,755
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

We're from the government and we are here to help you!  

Mar 28, 2019 07:35 AM
Ambassador
3,039,280
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I frankly find the case without merit, but that never stops a suit from being filed.  I have used targeted ads and I've NEVER had the choice of race, religion or ethnic background to pick from.  I can chose by age... which doesn't mean I discriminate, but I also don't know any 13 year olds who have been emancipated and are in the market to buy a house, so I didn't want to waste my advertising dollars with 13 to 17 year olds seeing my ads... they likely aren't in the market to buy a home.  I also have used income as a factor because again... if you can't afford a home you probably don't want to see my ads. The only other thing I've ever seen a choice of is geographical locations and sex and frankly if I want to target women buyers and make that my niche but am not unfairly discriminating to men then it is NOT discrimination. 

Mar 28, 2019 01:21 PM
Rainmaker
5,592,628
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Buzz,

I just asked this..great minds

Mar 28, 2019 07:54 AM
Rainmaker
1,387,928
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

They've already made a new advertising center for anyone who does housing ads or anything related to it.  I don't think targetted online advertising will go away, it'll just be far less useful now.

Mar 28, 2019 09:50 AM
Rainer
326,922
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

Should Facebook be charged for offering services to target an audience or should the agents that discriminated against demographics be the ones held accountable for their actions and violations of Fair Housing Laws?

Mar 28, 2019 09:16 AM
Rainmaker
4,215,215
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

What else does the government have to do? Representing the people isn't on their agenda! 

Mar 28, 2019 12:50 PM
Rainmaker
1,640,286
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

I still long for the day when I can disconnect frrom everything 'Internet'!

Mar 28, 2019 08:44 AM
Rainmaker
508,283
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

The government is busy watching us 

Mar 28, 2019 08:13 AM
Rainmaker
887,358
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Just saw an article on it this morning.

Mar 28, 2019 08:13 AM
Rainmaker
5,571,934
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

facebook continues to get a butt kicking.... does it make a difference????

Mar 28, 2019 07:51 AM
Rainmaker
1,901,498
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I have not been able to keep up with all the stuff concerning social media Buzz Mackintosh but this seems to be a good thing to me.

Mar 28, 2019 07:35 AM
Ambassador
4,259,992
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

No surprise - everyone is going after FB. The government may as well add to the ridiculousness! 

Mar 28, 2019 09:22 PM
Rainmaker
4,047,526
Richard Weeks
Dallas, TX
REALTOR®, Broker

Maybe we should appoint Rober Mueller to investigate.  Currently he has nothing to do.

Mar 28, 2019 08:54 AM
Rainmaker
1,926,309
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I heard something about it. 

Mar 28, 2019 04:42 PM
Ambassador
4,582,785
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Well, depends on the target I suppose.

Mar 28, 2019 01:43 PM
Rainmaker
1,154,075
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Yes

Mar 28, 2019 09:13 AM
Ambassador
5,414,363
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes, I just heard that.

Mar 28, 2019 08:55 AM
Rainmaker
6,614,358
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Cnanges will be constant.

Mar 28, 2019 08:37 AM
Rainmaker
759,111
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

It makes no real sense Seems like there are more important issues to deal with 

Mar 28, 2019 10:57 PM
Rainmaker
911,686
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Facebook says it is making changes...again.

Mar 28, 2019 09:40 PM
Rainer
52,347
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

Yes, I have heard it, and I am not surprised. I have not done targeted ads on Facebook, but it seems like a huge oversight on their part.

Mar 28, 2019 05:52 PM
Rainmaker
4,123,282
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I had not heard that, but I'm not surprised it's come to this.

Mar 28, 2019 02:23 PM
Rainer
341,153
Ron Tissier
Chapman Hall Premier Realtors (404) 580-9069 - Atlanta, GA
Defining Homes. Defining Lifestyles.

Just took a refresher CE class on the RE Code of Ethics.  Damn near everything in the Code on the subject of "tageting" is considered discrimination these days.  It's a slippery slope to be sure.

Cheers!

Apr 27, 2019 09:33 AM
Rainmaker
4,945,362
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I did hear this.

Apr 15, 2019 02:36 PM
Rainmaker
4,017,244
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

There is no place for it ever

Mar 30, 2019 02:02 PM
Rainmaker
3,617,099
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

I did hear a little about it, but I haven't really listened to the charges

Mar 30, 2019 01:59 AM
Ambassador
3,058,497
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

The drama and saga continue. 

Mar 29, 2019 11:45 AM
Rainmaker
468,799
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

I did hear about it yesterday.

Mar 29, 2019 06:10 AM
Rainmaker
2,024,200
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I used to like the feature of targeting by age . All the bedrooms are upstairs , are Boomers really your target buyer ?

Mar 29, 2019 05:54 AM
Rainmaker
684,915
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

That's a bit of a stretch but this is what long drawn out court cases & big settlements are made of. Get too big & they'll want a piece of your pie. 

Mar 29, 2019 05:07 AM
Rainmaker
3,331,943
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Yes, target marketing seems like it was discrimination. Not just housing but in jobs and credit cards offers etc

Mar 29, 2019 04:49 AM
Rainmaker
523,041
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

I can no longer target home owners for my homeowner ads.

Mar 29, 2019 03:39 AM