Dawn Ingram, Real Estate Agent serving the East Valley (Elite One Realty)

Spam prevention
Rainmaker
778,355
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

FB has been very good to me!! I've let the professionals help (other than boosting), very grateful! (I'm in the investment and insurance field).

Jun 28, 2018 07:10 PM
Ambassador
4,251,456
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

There is some good feedback here. I find they work for listings and open houses, but also strong content to get more traffic and likes to your page. They are not oging to take the place of other important activities as a new agent - getting to know the market, building a sphere, etc.

Jun 28, 2018 10:13 PM
Rainmaker
510,224
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

If you are new, the worst thing I believe you can do is spend money telling people you know what you're doing, before you do. Get some transactions under your belt. Work with your immediate sphere of influence.  Ask your broker for leads.  A good reputation takes time, a bad can develop quickly.  Spending money is rarely the answer. 

Jun 28, 2018 08:19 PM
Rainmaker
3,675,245
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Anita Clark was the first ActiveRain member that came to mind.  Good luck. 

Jun 28, 2018 06:51 PM
Rainmaker
5,387,689
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I think Anita Clark and Katerina Gasset would have your answer....

Jun 28, 2018 06:29 PM
Rainmaker
465,399
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

This so depends on your goals.  If you want to be "seen" in a designated market, by all means the boosts work - as long as you do them over and over.  It is like farming.  One post card doesn't work.  10 does. Facebook boosts in a designated market will work if they are done over and over.

Jun 28, 2018 09:05 PM
Rainmaker
503,567
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I believe you have been given some great advise here!  Wishing you the BEST!

Jun 28, 2018 08:53 PM
Rainer
271,262
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

If you want your post to be seen you are going to have to pay on your business account. The algorithm is what it is and FB is in the business to make money & they are the gatekeeper of data 

Jun 28, 2018 07:52 PM
Ambassador
4,754,903
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have boosted a few got a few buyers and a few recruits.

Jun 28, 2018 06:54 PM
Rainmaker
812,254
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

It's an inexpensive way to generate interest. I had success with a residential home. I've been trying it with commercial properties and I'll let you know if I get a closing from one.

Jun 28, 2018 06:29 PM
Rainmaker
2,354,872
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Yes, they are great at increasing brand exposure or helping reach a segment of your market (assuming the article you are boosting is specific in nature (i.e. first-time millennial buyer needs, potential sellers in subdivision xyz with pools, etc.)).

Remember, social media should augment other processes not be your sole or main source of activity. 

Jun 29, 2018 04:27 AM
Ambassador
2,961,507
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I have had great success with organic results.  It was a long building process to get the kind of community engagement I have on my page, but worth the effort I put in with very few boosts here and here.

Jun 28, 2018 09:23 PM
Rainmaker
1,048,486
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I have, but more with my rentals and my Podcast.

Jun 28, 2018 08:53 PM
Ambassador
1,706,708
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Not my thing.

Jun 28, 2018 07:15 PM
Rainmaker
2,885,611
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I have not boosted any posts yet - or set up any Facebook ads. My sense is that will be part of the new strategy once my site is re-launched.  I'm working with Peter Mark who is amazing to work with. He is an excellent resource for you to connect with. I wish you all the best. 

Jun 29, 2018 08:36 AM
Rainer
1,400
Dawn Ingram
Elite One Realty - Mesa, AZ
Real Estate Agent serving the East Valley

Thank you, everyone, for the feedback!

Have a wonderful day!

Jun 29, 2018 06:29 AM
Rainmaker
3,492,927
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Depends on the purpose of your boosts. I don't boost to get leads. I boost to promote my listings to a wider audience.

Jun 29, 2018 03:52 AM
Rainmaker
1,506,571
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Do you have a listing? What are you going to boost?

Jun 28, 2018 11:48 PM
Rainmaker
1,091,805
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Suggest you spend your effort on direct people contact initially. Internet leads are something extra way to sniff out opportunities. 

Jun 28, 2018 07:02 PM
Rainmaker
177,109
Erika Rae Albert, Austin Real Estate Expert
E*Rae Realty - Austin, TX
Exceeding Expectations in Every Transaction

I've had moderate success through detailed targeting with audience specific posts.

Jun 29, 2018 07:07 AM
Rainmaker
620,768
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I like to use our Facebook Business Page for posting new listings. They seem to get a decent amount of traffic for a free post (hundreds of views). I suppose with a boost you would get a lot more.

Jun 29, 2018 04:57 AM
Rainmaker
87,770
Jeff Perlis Prime Properties
Prime Properties - Lake Arrowhead, CA
Experience Your Own Transformation!

I haven't done it yet. 

Jun 28, 2018 11:26 PM
Ambassador
3,719,361
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Without looking at the other answers, I'm sure Anita Clark can share her knowledge of boosting with you!

Jun 29, 2018 10:51 PM
Rainmaker
3,474,371
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I had people show up at open houses because of it with no agent.

 

Jun 29, 2018 09:22 AM
Rainmaker
1,306,432
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Boosted posts, no.  Regular posts will only go to a percentage of the people who like your page.  Boosted will make that number higher.  The better way is with paid ads.  This will allow you to target those who do not yet follow/like your page and will allow you to better target your demographics.  For example, you can exclude real estate agents or only target people making over 70k a year.

Jun 29, 2018 09:15 AM
Rainmaker
5,882,674
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the blogs by Anita Clark

Jun 29, 2018 08:12 AM
Rainmaker
1,374,644
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Definitely works to bring hits to your business page, in my experience.

Jun 29, 2018 06:00 AM
Rainmaker
4,798,831
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I would concentrate on other things than Facebook if I were you.

Jun 29, 2018 05:44 AM
Rainmaker
686,209
Paul Antonelli
Antonelli Realty - Saint Cloud, FL
Broker Owner; Antonelli Realty

I have done it several times with no great results. Im not doing landing pages through FB and that appears to work better so far.

Jun 29, 2018 05:42 AM
Rainmaker
3,066,356
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

It must work if done correctly or they wouldn't be able to sell them...

Jun 29, 2018 05:42 AM
Rainmaker
3,182,382
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

No it is a waste of money. What you post is more important than how many you boost it to

Jun 29, 2018 04:38 AM
Rainmaker
3,480,490
Richard Weeks
Dallas, TX
REALTOR®, Broker

I wish we knew.

Jun 29, 2018 04:19 AM
Rainmaker
1,916,816
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Open House Attendance 

Jun 29, 2018 08:03 AM
Rainmaker
3,636,789
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Have not used it for business.

Jun 29, 2018 06:19 AM
Rainmaker
821,950
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Dawn,

I believe FB is the only advertising and agent needs to do. 

But, I must ask, as a new agent, what do you intend to BOOST? 

Boostring works for listings. 

Now. lets be clear. A new agent should have completed all the steps detailed in first week activies listed in Get On The Right Track: a guide for those thinking about a real estate career. If the new agent chooses to be unprepared, they are in reality a ship looking for a rock.

Facebook advertising will work for you when YOU know you have something to talk about. Begin with what real solutions do you have to problems, (real problems not contrived problems created by real estate agents) home owners or home buyers have.

For example you may be able to FIND THEM MONEY. Their money that they did not know they lost. All of a sudden your solution has them more that half way to a down-payment. For those who have rented in multiple locations it is nearly guaranteed they've left money unclaimed. (thank you Duke Energy) 

"Dawn found me $1,700!" Would you call that a value based relationship?

My response to this question is to serve as a tickler to get you thinking out-of-the-box and that will enable you to leverage FB advertising in an incredibly significant way.  Most new agents are faced with the choice of marketing a 'me too' message or racing to the bottom of the compensation ladder. It does not need to be that way.

HINT: consult with a home insurance broker (not agent) for more ideas regarding SOLUTIONS that a collaboration can create. Owners and buyer DO face real problems. Perhaps chatting with a few of them, instead of marketing folks, will prove enlightening.

Jun 29, 2018 05:41 AM
Rainmaker
4,381,685
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have boosted a few, got thousands of views, and no leads.

Jul 03, 2018 07:07 AM
Ambassador
3,985,307
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I have used them to promote open houses in the past and it did increase activity. I don’t use them routinely. 

Jul 01, 2018 01:44 PM
Ambassador
4,306,997
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

It works.

Jun 29, 2018 11:40 PM
Rainmaker
3,985,581
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Market yourself and forget the lead gen sites and those that are supposed to be your friend

Jun 29, 2018 09:57 PM
Rainmaker
526,160
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

It works but you have to invest time in learning the system.

Jun 29, 2018 08:21 PM