John  Cordeira, John Cordeira (Cordeira Homes)

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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

When the terms "vendors" and "leads" are used in the same sentence I cringe.  I am not a fan of any firm that sells leads. 

Jun 20, 2018 11:04 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

"Pay for a fish and you'll always be at the mercy of the fisherman.  Learn to fish and you'll have all fish you want."

If you buy leads, you are at the mercy (cost wise) of the lead source, whether that's zillow, realtor, smartzip, etc.  Not to mention they sell each lead to 4 (or more) agents.  Recently their costs per lead have gone up significantly too... and realtor was sued for their lead practices.  Learn to generate your own leads and you'll have enough business.

Jun 20, 2018 02:35 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

To answer you question none of them.  Build your business on referrals and prospecting everyday for your own leads.

Jun 20, 2018 11:21 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Your sphere of influence , New home sales people in model homes, I find most vendors do not scrub / qualify the leads and a majority wind up being dead end leads and a waste of time.

Jun 20, 2018 11:19 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I have no idea - I work referrals and farm a couple of communities. I don't buy seller or buyer leads.

Jun 20, 2018 02:42 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Generate your own leads for the best long term results. 

Jun 20, 2018 11:57 AM
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

No clue... I don't purchase leads. My seller leads come to my via referral, repeat business, signs in the neighborhood, etc.

Jun 20, 2018 01:57 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I avoid all lead vendors.

Jun 20, 2018 01:50 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I get my own listing leads....

Jun 20, 2018 01:14 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I looked at your web site, and you seem to be working the higher end of the market based on the listing your site shows...why would you be want to buy leads?  None of our luxury focused agent clients buy leads.  They do very well without them...A

Jun 20, 2018 11:35 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

How about F2F, networking, direct mail, expireds, NODs, etc.?

Jun 20, 2018 03:08 PM
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

John Cordeira 

Zillow is an excellent source of seller and buyer leads. Z has changed their lead platform to target more sellers. When you buy into a zip code you automatically get a percentage of the seller leads. The higher the % that you own in the zip code, the higher amount of seller leads... In addition, Z will be unleashing a better platform for seller leads in November that will box out a lot of your local competition. 

Disregard anyone on this Q & A that tells you not to "buy leads" ... I cannot speak for smartzip or boldleads but I can definitely speak for Zillow, they are the best marketing investment that you can make in your real estate business. Period. 

I would be happy to have my personal rep call you. He works with mostly high end Realtors spending 10k per month or more but he will go over your options set you up on a business plan to help meet your goals. 

My goal this year is 1 Million Dollars in Gross Commission for my team of five agents. We have already CLOSED 114 Transactions with 21 Million in Sales Volume  and generated over 800k in Gross Commissions. 

So I laugh my a$$ off when I hear agents say "online leads are bad" or "they are a waste of money"  lol

Just put a business plan together with Zillow and work it. It will pay off. 

Jun 20, 2018 01:19 PM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Thanks for the question. I'm all ears.

Jun 20, 2018 01:06 PM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Richard L. McKinney P.A. has success with Zillow.   Perhaps he will weigh in with an answer. 


Jun 20, 2018 12:22 PM
Damon Botticelli
Silver State Realty & Investments - Las Vegas, NV
Realtor - Las Vegas Real Estate

I like quantumdigital trigger marketing postcards for generating seller leads. It's a just listed, just sold campaign, but notifies you of warm inquiries for targeted follow up.

If all your listings look amazing, it's easier to leverage those succuessful sales into more business, whatever system or vendors you're using. My brother is a real estate photographer in your area...stunning work and reasonable prices. Please consider for your next listing

Jun 22, 2018 12:04 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

 This is what generates my leads ALLATLANTACONDOS.COM 

Jun 21, 2018 03:51 PM
Peter Testa
Nationwide Homes - Danbury, CT

There is no magic wand to wave that produces easy leads. My best advice to you is to work the business and avoid these panaceas. If you do feel like paying for leads then don't pay some small unknown company because you will be wanting to sue them once you layout your credit card only to find out the leads are the worst. 

Jun 21, 2018 09:27 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

"Best" .. all companies that sell leads will claim to be the best. 

I do not buy leads.  I wish you all the "best" in finding what you are looking for. 

Jun 21, 2018 07:43 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Parked and reading...

Jun 21, 2018 06:08 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Don't and never have been a fan of purchasing leads.

Jun 21, 2018 06:04 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You should be the best source of leads for yourself.

Jun 21, 2018 05:41 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

They all work John, but they do not work for everyone.

Which is best depends on the roll of the dice regarding who are are talking to.

As you most likely realized, AR members are not champions of lead vendors. These vendors have walked away with lots of our money and left behind the smoldering ruins.

Let me explain.

If a subscriber is not truly aware of how the lead is generated, it is highly likely they are unprepared to respond to the citizen effectively. The 'lead vendors' like to cite that a response time of 6.1 nano-seconds will return 80% more responses.  I don't know about you but I am no able to respond to an Internet lead in 6.1 nano-seconds.

So that means the agent must lay siege to that email address. Yes, the agents must ignore the DNR and try to bring life back into that internet lead that was nothing but vapor from the very beginning. Now the agent is PAYING for a Time Hole.

So, what is the best listing lead vendor?

The one that supports real inbound marketing AND delivers the CTA that aligns perfectly with your reason for existing. Todays citizens are heavily persuaded by the 'why' of those with which they choose to do business. 

Get your 'why' act together and you will become a lead source without dealing the Evil Empire a hand at your table.

Jun 21, 2018 06:42 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

The first two are not and referrals are number one

Jun 20, 2018 09:23 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Our website. Plus always your sphere of influence!!

Jun 20, 2018 08:57 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Referrals and networking work best for me/ Looks like there are some other ideas for you along with the opinions that buying leads does not work.

Jun 20, 2018 08:50 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

There is no such thing.

Jun 20, 2018 07:59 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea.

Jun 20, 2018 02:55 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Referrals are #1 and my Active Rain blog is a close second to attract new sellers and even buyers

Jun 20, 2018 02:12 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I suggest they refrain sending to just two agents not 4 or 5.

Z worked at one time.

Jun 20, 2018 12:33 PM
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Open houses work in some areas and mailing campaigns can work too.

Jul 05, 2018 06:44 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have never paid for listing leads, I farm areas, and do the work to attain new listings myself.

Jun 24, 2018 01:04 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Park and reading.


Jun 24, 2018 08:59 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

John Cordeira - If you have a very strong sphere of influence, why would you need anything else?

Jun 21, 2018 10:21 PM
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & OC Laguna Nigel

Person to Person, asking questions, finding out if they or someone they know is looking to make a move.  Hand out that card, get their email address, send comps, call, text.  Always remember that contacts make contracts.

Jun 21, 2018 02:37 PM