This business is all about building relationships and being social helps tremendously.

I socialize with a good number of my clients - that includes breaking bread with my sphere, attending small & large events and volunteering together.

Following a world class customer service experience, the never-ending, personal touch follow-up is the icing on the cake. 

I am me and nobody else is. So that is what it will be.

I don't reach out to leads,  I aim to make connections with people.   Careful listening.  Asking appropriate questions.  Providing good information. 

I don't come even close to "Show Boating" Chris Flotten I'm just myself... and people like me .

Keep them on the email list so they hear from you every week.

Personal and often.

  Invite for coffee or lunch.  

IMO maintaining a genuine contact is "different".  I reach out on a personal basis when a true reason for such arises and I stay top of mind by newsletters, social media and community presence.  

It has nothing to do with being different... it has to do with being consistent and reasonably frequent. There are no new "tricks" out there. You just want to remain top of mind awareness without being intrusive.

Chris,

I think Michael Jacobs said it perfectly for how we work also.  There is a difference in our minds between a lead and someone willing and able to list, sell or work with us on their brand and marketing strategy.  A

There is some stat out there that says no one's agent really ever contacts their clients again after the sale. So .... to stand out, just contact them in any way possible. Are you expecting an answer so that you show as top dog? I don't believe that is necessary.

Answer the question for yourself - would you read it? Would you want it really?

I differentiate just by being me.  I gotta be me. 

I don't randomly reach out - if I do, I am either addressing a question that was posed to me, responding to an inquiry, or sending a note to celebrate a specific occasion.  I receive unsolicited emails  and phone calls every day and I can feel the tug on my wallet instantly.  I believe authenticity shines through.

We use the BVO Luxury Group marketing machine!

Chris,

Leads - call them within 4.1 nano-seconds or  make a offer that will suspend their decision making.

Past clients - this population trusts you and you have a relationship based on established value. You should be chatting with them every 30 to 45 days if not more frequently.

Sphere - to stand out, do not be like everyone else.  Avoid the real estate agent toxins of Success Theater, Vanity Metrics and Surrogate Endpoints.  By doing so your voice will elevate far above the cacophony from the real estate agent sea of smiley faces. 

#1 consistently reaching out is different than 85% of the agents out there.

#2 I am their agent, so not concerned what other agents are doing.

#3 Calls, Notes, Pop-Bys, Client lunches and coffees, Video emails & texts.

Buffini & Company 

You seem to be putting leads, past clients and sphere all in the same bucket. They are very different things. Leads who register on my site don’t get the same attention as my past clients and sphere. My sphere regularly sees me at a variety of social and volunteer events. My past clients hear from me through emails, calls and hand-written cards. Leads through auto-response texts and email campaigns. I am in the process of upping my game by providing valuable content to these leads. I already have the content, I just need to direct them to the appropriate place to see how I’m different from the other agents in my area

it's what you say after you have reached out that is important, not the method that you use.... there are many ways and nothing is a secret.... 

Leads - NA

Past clients/sphere: no need to stand out.  My name does it for me.

Most of my MET Group aren't receiving anything from competitors ?

In all aspects of this Profession, I use personal contact

I don't need to reach out to them differently.  I stand out from others because I am me.

Direct mail with a call for action.  Who I am, what I do, and what can I do to help you.

Same as Michael.

So many great answers. I hope one of them was right for you. 

If a system works, I don't have to be different.

I contact each one of these very differently, Leads CRM and follow up calls etc. Past clients and sphere while they receive regular emails and also touch base with them for personal how's it going calls

I phone them every quarter and mail them birthday cards.

I email the leads back, and sometimes call.   Past clients I call and email to touch base.

Mostly, over the phone and sometimes the text message, Chris Flotten. 

personally.  I know them.  I know their names when I call, I remember what they do, kids and grandkids names, birthdays, etc.  

I dont know that I do, but the phone seems effective.