5,774,084
Ian,
As far as key words, we had the best keywords and 3 top SEO jockeys when the IDX came into being. We had tons of leads and a decent rate of return for the $$$spent. However, the big bucks came from face to face and referrals. You cannot live on keywords alone.
We have proponents of FACE to FACE for years now even when keywords were the thing...and everyone of our clients attributes their success to exactly what Debe Maxwell, CRS said. A
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Hannah Williams
Philadelphia, PA
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Inna Ivchenko
Encino, CA
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Candice A. Donofrio
Fort Mohave, AZ
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
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Nina Hollander, Broker
Charlotte, NC
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Ian Simons
Crestline, CA
5,457,340
Nothing compares to face-to-face marketing! It's living the dream, being you with friends, family and the public.
'Marketing' doesn't get any better than that!
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Kathleen Daniels, Prob...
San Jose, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Barbara Todaro
Franklin, MA
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Nina Hollander, Broker
Charlotte, NC
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Carol Williams
Wenatchee, WA
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Ron and Alexandra Seigel
Carpinteria, CA
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Jeff Perlis Prime Prop...
Lake Arrowhead, CA
921,504
PPC is most effective when the offer is not a commodity.
For example Free CMA is incredibly boring but REBATE does generate more clicks. "I'll buy your house GUARANTEED" gets more clicks than "Tampa Top Agent."
"Free Copperhead Membership' will get more clicks than Free gift card.
Now, your question specifically asks for comparison to other forms of marketing. Listen carefully, if you do not do the G&G, nothing comes close to Facebook ads. Double down on FB before they are compelled to restrict data miner (developer) access to their member base.
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Michael Thacker - Re/M...
Louisville, KY
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Anita Clark
Warner Robins, GA
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Ron and Alexandra Seigel
Carpinteria, CA
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Candice A. Donofrio
Fort Mohave, AZ
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Lyn Sims
Schaumburg, IL
140,660
I have been using ppc for the past two years with very good results. I'm currently spending about $300 per month and I believe it should be a part of any Realtors marketing.
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Michael Thacker - Re/M...
Louisville, KY
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Ian Simons
Crestline, CA
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Kasey & John Boles
Boise, ID
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
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Lyn Sims
Schaumburg, IL
557,036
Be prepared to spend a lot of money and be prepared to handle a ton of leads. The rate of return will vary from market to market and how the leads are handled but the rate of return makes it worth it.
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Michael Thacker - Re/M...
Louisville, KY
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Ian Simons
Crestline, CA
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Kasey & John Boles
Boise, ID
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
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Lyn Sims
Schaumburg, IL
5,274,497
PPC has never been a part of my marketing... too expensive for little return. ROI is much better on many other marketing approaches.
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Inna Ivchenko
Encino, CA
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Carol Williams
Wenatchee, WA
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
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Lyn Sims
Schaumburg, IL
809,308
This is not a big ppc crowd as you can see. There are a lot of variables. If you work in a market (like we do) where tons of people are moving into the area and don't know local agents, ppc is great. We do use adwords. We work with tons of relocating buyers who then become our repeat and referral business. However, you must have an excellent way to lead capture and you must have an excellent follow up program to get a good return or it is a waste of money. We have been working internet leads for 14 years and have great success with it. Ian Simons -Kasey
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Debe Maxwell, CRS
Charlotte, NC
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Michael Thacker - Re/M...
Louisville, KY
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Ian Simons
Crestline, CA
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Carol Williams
Wenatchee, WA
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Bob "RealMan" Timm
Minot, ND
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Ron and Alexandra Seigel
Carpinteria, CA
5,584,178
I have never used pay per click.... my marketing feeds us enough business to not need it....
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Inna Ivchenko
Encino, CA
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
1,868,078
You have to know what you are doing & 'refine' the process continually. I personally think G Adwords is a rip. I had them start my account eons ago & I was out $100 in 1.5 seconds of their keyword search. After that, I knew (just like Vegas) I was on my own. There are webinars that you can attend to help you know what you're doing.
Run A & B campaigns to see if what you are doing works better one way than another. This is also good for FB Ads.
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Inna Ivchenko
Encino, CA
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
87,970
It was really good few years ago, now I do not invest in it.
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
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Nina Hollander, Broker
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
1,259,358
Rather than spending several hundred of dollars on SEO maintenance, that is the easiest way to link your realtor site to be noticed on the internet. You must have unique homes that you can show. E.G. all your pocket listings not found else where; pre-listings etc. Your brand must be unique, hopefully. If you post ugly homes all investors will call you. However, if you post Ian Jones the top selling agent you get nothing but worthless spams. You also need to optimize time to turn it on or off. Better brokerages the owners distribute leads to agents as incentive to stay with them. They in turn takes a referral fee.
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
2,702,622
What Ron and Alexandra Seigel said.
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Debe Maxwell, CRS
Charlotte, NC
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Bob "RealMan" Timm
Minot, ND
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Ron and Alexandra Seigel
Carpinteria, CA
2,503,090
I tried several PPC formats in the past but it never payed off for me Ian Simons .
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Debe Maxwell, CRS
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
1,645,671
I do not use it.
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
1,533,714
I concur with Greg on this. Depends on the market, your keywords, etc. Just like any marketing. I'm not a fan of PPC personally.
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
6,649,418
I will have to look into this before offering an opinion.
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
8,110,687
I am not using it.
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Bob "RealMan" Timm
Minot, ND
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Debe Maxwell, CRS
Charlotte, NC
5,149,197
Sorry, not using it.
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Debe Maxwell, CRS
Charlotte, NC
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Bob "RealMan" Timm
Minot, ND
3,416,100
I am not using any pay for click campaigns. I wish you all the best.
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Debe Maxwell, CRS
Charlotte, NC
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Bob "RealMan" Timm
Minot, ND
5,085,197
Not familiar with that.
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Debe Maxwell, CRS
Charlotte, NC
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Bob "RealMan" Timm
Minot, ND
3,074,289
We do have CINC that provides leads - a strong ROI.
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Debe Maxwell, CRS
Charlotte, NC
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Bob "RealMan" Timm
Minot, ND
4,434,227
not used it
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Debe Maxwell, CRS
Charlotte, NC
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Bob "RealMan" Timm
Minot, ND
1,598,552
For sure, a lot to learn about this subject and great answers.
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Evelina Tsigelnitskaya
Sunny Isles Beach, FL
2,071,135
So many great answers. I hope one of them was right for you.
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Valeria Mola
Sunny Isles Beach, FL
4,800,282
I don't at this time but have in the past. Done well, it can be a good return.
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Bob "RealMan" Timm
Minot, ND
31,841
Hey Simon,
My opinion is about PPC is not much, why? if you familiar with your area or neighborhood it is more enough and you may be active on social media, simply start a blog and share your experience there, definitely you will get organic responses. Still, you need to spend in PPC don't spend more, give a try how many genuine clients drive to call. I hope this will help you.
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Bob "RealMan" Timm
Minot, ND
4,321,985
Ian Simons - somehow, I prefer CPM on Facebook Ads.
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Bob "RealMan" Timm
Minot, ND
3,988,138
I know several agents that used it and did not see the value and thus dropped the service.
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Bob "RealMan" Timm
Minot, ND
3,986,423
My area loves print ads...I know it is out of the realm of thinking for many but that is the way we are
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Bob "RealMan" Timm
Minot, ND