Dave Martin (703) 585-4687, Making Realty Dreams a Reality #WeWillGetYouHome (Fairfax Realty)

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Rainmaker
1,448,232
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

aHrefs is the "authority" in this.  I also like SEOReviewTools.com

 

There are two kinds of authority, domain (DA) and page (PA).  DA refers to your entire domain and PA refers to that specific page.  There are a lot of factors involved with where a page ranks for a particular key word and DA/PA is just one of them (although arguably a major one).  In theory if the same exact content was on two sites, one with a DA of 10 and one with a DA of 2, the one with the DA of 10 would rank higher in the results.

 

Also note, DA/PA is calculated differently by various companies.  aHrefs has the best database and recently redid their formula for DA.  Where my site previously ranked in the mid 30s, it's now around 10-12.  Of course, most sites took a worse hit and they feel this is a more accurate representation, which I'm inclined to agree with after reading the blog on the change.

Apr 21, 2018 09:33 AM
Ambassador
4,689,756
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I think the best paid site is MOZ. I also use a free-checker from time-to-time, WebsiteGrader.com. It's clean and easy and includes tips to improve upon each graded category.

And, yes to your Page Authority question if I'm understanding you correctly - the better the authority, the higher the page-rank with the keyword phrases you're inquiring about. 

Apr 21, 2018 09:08 AM
Ambassador
2,622,339
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 I defer to experts on AR, including:

 PropertyMinder (AccelerAgent)  Tim

 Debbie Gartner 

 Anita Clark 

  Katerina Gasset 

  Zurple Marketing Team 

Apr 21, 2018 10:25 AM
Ambassador
2,915,868
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

So the techie correct answer is that Google no longer keeps page rank or domain authority figures:). 

So since Google dropped Page Rank- the other companies like SEO MOZ, Majestic, SEMRush, and aHrefs, link assistant. .. took the previous data they had from Google, created algo to figure out the sites with the highest authority. So they are actually best guesses. 

There are of course some obvious givens: 

ActiveRain is going to have a higher domain authority than your own website in the real estate space. 

Google will remain with the highest domain authority:) and YouTube coming up close behind with Amazon up there in the top 3. 

For real estate space, you will still have the big z coming in with the highest domain authority because of direct traffic to the site, unfortunately. 

Yes, in most cases, the site with the higher domain authority will show up higher for a specifc keyword in search , even if that keyword is not even optimized on their page. 

There are many factors that are involved and a little website site like yours can beat the higher domain authority sites by optimizing the page you want to rank and by getting backlinks and social signals. 

The best tool for this is SEMRush. But not the free version. 

I use Majestic - the free version for overviews, which is really all you need. 

Apr 21, 2018 10:47 AM
Rainmaker
5,581,678
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Katerina Gasset is an SEO expert and I would pose this question to Katerina....

Apr 21, 2018 08:44 AM
Rainmaker
4,349,293
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Parked, reading and learning. 

Apr 21, 2018 10:35 AM
Rainmaker
241,413
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

1) I use Majestic

2) Higher # = better ranking?
Only if it were that easy :)
I have many examples that do not follow that.

Side note:
I use Spyfu to see what KWs a competitor's website is ranking for.

 

Apr 21, 2018 10:14 AM
Rainmaker
1,784,765
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

You are correct that a page will vary depending on the search engine. If I were you I would just stick with G. I just posted this last week in a bunch of places. Try FP Peeps about tools for page authority.

David, you are going to make your head explode. 

Apr 21, 2018 09:39 AM
Rainmaker
5,770,272
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

David,

Ryan Huggins - Thousand Oaks, CA has the answer.  A

Apr 21, 2018 11:26 AM
Rainmaker
2,147,902
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

No clue David Martin but I'm eager to hear what others have to say.

Apr 21, 2018 08:36 AM
Ambassador
5,897,836
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

So many experts mentioned below that know this stuff well.

I just post and post and post, some of them soar to high places others do not do as well.

In the end, my posts show up where needed.

 

Apr 21, 2018 11:03 PM
Rainmaker
4,710,017
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Sounds like Ryan Huggins - Thousand Oaks, CA provided the explanation. Above my paygrade for sure!

Apr 21, 2018 10:03 AM
Rainmaker
1,525,405
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

This is way above my "pay grade" LOL!

Apr 22, 2018 01:10 PM
Rainmaker
3,071,034
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Ryan Huggins - Thousand Oaks, CA nailed this one!

Apr 22, 2018 05:57 AM
Rainmaker
4,799,763
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't know the answer.

Apr 22, 2018 05:47 AM
Ambassador
4,318,202
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Not an expert at this David Martin. Learning from other answers.

Apr 21, 2018 11:20 PM
Ambassador
3,187,812
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I think Ryan Huggins - Thousand Oaks, CA knows best.  

Apr 21, 2018 05:47 PM
Rainmaker
7,219,290
Roy Kelley
Retired - Gaithersburg, MD

You have received some good answers.

Apr 21, 2018 02:05 PM
Rainer
87,920
Jeff Perlis Prime Properties
Prime Properties - Lake Arrowhead, CA
Experience Your Own Transformation!

Great question! 

Apr 21, 2018 01:05 PM
Rainmaker
4,653,900
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

What is the question?

Apr 21, 2018 12:46 PM
Rainmaker
1,391,973
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Parked and reading the expert contributions here.

Apr 22, 2018 10:19 AM
Rainmaker
4,433,859
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea.

Apr 22, 2018 05:30 AM
Rainmaker
2,814,674
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I generally use Open site explorer from moz.  But, it is only a guideline.  Google stopped publishing page rank years ago, so this and all others are only guesses/approximations and their info isn't that accurate.  You can tell by looking at your own stuff...and what's missing and what's not accurate.  I occasionally use majestic, ahrehs, semrush and even alexa.  But, I tend to use them more for seeing where my competition has built backlinks, to then see if I can get one from the same place. I sometimes use to see key words they rank for/get topic ideas.

Apr 23, 2018 02:12 PM
Rainmaker
3,986,050
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

No idea.

Apr 21, 2018 09:10 PM