I can not say that I've seen false advertising in our Real Estate market Bryan UNLESS you are talking about some of the agents using 20 year old pictures of themselves in their marketing. Then some guys are very disappointed when they call and meet said agent .

I've seen some false advertising out here.  A home built in 1964 with a 14 foot addition in 2014 being listed as "New Construction".  Now sure how that qualifies as new.  I reported that one to the board.

I have not seen any.

You curtail it by turning folks that do this into the Real Estate Commission and letting them handle it.

No problemo.

I dont find this to be an issue for me. Good luck.

Oh, I second what Bob "RealMan" Timm said - in a BiG way!!

Define false advertising specifically.

        Not blatant or intentional.  But I know a Broker who is facing a civil suit for selling a "prime commercial lot in northeast Tallahassee".   Said lot is actually in Lake Protection zoning, you can only build one residential house on that lot, nothing commercial.  The investor/buyer who paid $500K wants his money back.

Curtailing bad behavior? 

People are who they are.  Unless they are caught, reported, and proven guilty of their wrong-doing ... they will likely continue doing that they do.  

Best way to fix it is to report it

Take good care of your own business and the advertisemets of others will have little impact.

It's just a fart in a windstorm.

If false advertising is a problem, I am missing it.

When I think of false advertising - I think of the pervasive, inaccurate home values on Zillow, Trulia and the like. We have a remedy to that - it's called Seller's Corner. Keeping leads and clients away from listing syndication sites/portals is a great step toward curtailing the mayhem that stems from ad/listing misrepresentations. - Tim

I've not encountered false advertising....

I have not noticed any.

It is scarce and rarely every seen. There are more bad ads than false ads. Most people do not do on purpose, they just do not how to write a good ad/

Debbie Reynolds nailed this one!

It affects all markets.

False advertising...??  Puffing...??  

Unless it is people using their high school graduation photo in advertising, not a problem!

I have not seen much of it

Bryan Gardner -- who does false advertising? 

there is no crying in baseball and no fake news in real estate.

I see misleading advertising all the time.  I explain what they really mean to my clients and move on.  Let liars lie.  

That's one of the causes of the recent Real Estate crash i.e. artificial supply and demand reporting and supporting all false bottom figures. Verify!

Too broad of a question and I don't know a way to quantify the effect.  no way to curtail short of reporting actions that violate. IMHO, better to be proactive and publish your truth and let the market decide.

We don't see any.

False Advertising doesn't seem to be the problem faced in our community.  Now misleading advertisement is always an issue.  We have a local real estate company spewing BS that they are the number one local company when everyone in the business and community knows otherwise.  One can get numbers to get to any result they want.

That's why it is important to preview the property before bringing a client. 

Zillow is the poster child of false, deceptive and misrepresentation in advertising. Agents of the highest real estate ethics flock to write checks to the tune of $1,000 to become partners with them.

Brokers advertising 2%, agents offering rebates and Open Door are all practitioners of  playing to greed, fear and dislike. The defend by saying the small print takes away the promise.

As long as agents have surrogates they can hire to offer inducement's and make misleading statements, there will be no control.

All that exists is a blockhead organization pretending to be the guiding light while the minions chant "raise the bar: and sing 'we got ethics' the real-estate world carries on with those who are relevant in the business.

Fix the brokers, and you can fix what is broken.

I do not think in this forum there would be consensus on what is false advertising. ALL agents are GUILTY of publishing success theater, vanity metrics and surrogate endpoints. Fake, fake, fake. Some should say THAT is false advertising.

Evolution, and we are at a punctuated equilibrium,  will be the hand that changes these dynamics and raises the gate to free agents from a false belief they are doing it right. 

Do not look to the past to predict what is about to happen in the near future of real estate.  Look and listen to what home buyers and sellers are saying to non-real estate people.

Then look at what lenders are doing to impose their will and influence.  It could be of benefit to see what Warren Buffet is doing with his multi-billion dollar investment in making sure he is on the wave and not to be swept away by it. His effort is to secure Hathaway's relevance in a disrupted economy, not necessarily to interrupt his enterprises assets.

Too broad a question. I really don't see false advertising at all. Every once in awhile I see a LO go off on a tangent & forget to put in all the financial details required (Reg Z) but that's it.

You think it is rampant but it's really not.

What false advertising and by whom? You need to be more specific.

Unnecessary showings 

There is a fine line between false advertising and puffing.  I don't think it has any effect on buyers or sellers in my area.

I can not say that I've seen false advertising in our Real Estate market  not at least as such.. misleading sometimes

I guess I do not look for false advertising.