Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners)

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Rainmaker
812,254
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Luxury homes are about toys. Upgrades. High-end appliances, premium touches, quality of materials. You need to know and be versed in these things, and don't get too excited. Act like you're completely comfortable with this kind of property. If you get too giddy the owner might think you're a novice.

Jan 18, 2018 12:49 PM
Rainmaker
778,355
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

The difference is in the understanding of the affluent lifestyle and the words that go along with it...along with a competent and successful real estate past...the rest of it would flow from there in presenting your unique value proposition.

Jan 18, 2018 01:40 PM
Rainmaker
5,387,914
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

your listing presentation should reflect what you do for marketing for a high end home..... real estate agents are marketing agents and we market every price range.... fix and flips to luxury homes.... they're marketed differently....'the eye buys' and there are methods you would use to market a luxury home that you would not for a low end property.... or an average priced property.... aerial photos....3D tours.... you know the routine....offer all of it...they expect all of it....they deserve all of it.... always remembering "the eye buys".... professional photography, if you do not use one for your listings.... videos.... and make sure the toys are in the photos... and the high end features, especially the finishwork.... aerials to fully display the magnitude of the home with the complex rooflines....

Jan 18, 2018 01:20 PM
Rainmaker
1,618,500
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Nothing but get excited & show them what you can do. 

Jan 18, 2018 12:21 PM
Ambassador
4,754,903
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Like with any appmt, be prepared, know how to market this type of home, and how to price it.

Jan 18, 2018 04:58 PM
Rainmaker
1,230,687
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Several excellent suggestions before I arrived here.  Good luck, Praful Thakkar 

Jan 18, 2018 03:34 PM
Rainmaker
4,919,993
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Praful,

I would research the area, recent sales, etc.  I would also garner knowledge of high end finishes, woods, marble etc.  My presentation would look high end and professionally printed on good paper.  A

Jan 18, 2018 01:46 PM
Rainmaker
620,768
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

Many good suggestions here & I'd add, above everything else, get them to like YOU and the listing is yours. 

Jan 19, 2018 04:55 AM
Rainmaker
3,492,927
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What Pete Xavier with X Group Real Estate Advocates said. I've sold property in all price ranges and can adapt my presentation to the appropriate one.

Jan 19, 2018 04:12 AM
Ambassador
3,719,361
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Be you, Praful!

Take Pete Xavier with X Group Real Estate Advocates & Barbara Todaro's advice too - demonstrate your value and show your level of marketing expertise.  

Jan 18, 2018 09:41 PM
Rainmaker
1,350,105
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

You have many great answers here Praful Thakkar 

Jan 18, 2018 08:12 PM
Rainmaker
426,038
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Show them all marketing that you are going to do.  I hope they are not asking you to reduce your commission.  The cost of marketing is expensive.

Jan 18, 2018 03:07 PM
Rainmaker
5,882,674
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Wear your best suit.

Jan 18, 2018 02:19 PM
Ambassador
2,468,572
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   Fake it 'til you make it.

Jan 18, 2018 01:45 PM
Rainmaker
3,960,021
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I think you've gotten some great advice and comments..let us know how it goes!

Jan 18, 2018 07:33 PM
Rainmaker
1,506,571
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I"m sure you know what to do? is it a referal?

Jan 18, 2018 05:27 PM
Rainmaker
775,652
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Act like you know what you're doing and soldier on!

Jan 18, 2018 12:44 PM
Rainmaker
821,950
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

No difference between 2 mil and 20 mil.

Big difference between 200K and 2 Mill

The latter needs to be reshooled if they have never competed at this price point.

Jan 18, 2018 12:26 PM
Rainmaker
3,182,382
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

As with any property, you assess what it is worth. Assess who the most probable buyer is and formulate a marketing plan to sell it. Then relay that plan to your seller. Exp;ore new ways to market luxury where a starter home may not be listed. 

Jan 19, 2018 05:31 AM
Rainmaker
3,066,356
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Bob Crane nailed this one!

Jan 19, 2018 05:29 AM
Rainmaker
4,798,831
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I would come prepared and ready to take the listing.

Jan 19, 2018 05:29 AM
Rainmaker
2,885,611
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hit them with your best shot ... go in armed and dangerous. 

Jan 18, 2018 07:14 PM
Rainmaker
1,048,486
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Flowering House Plant at the appt. and a thank you note the day after.

Jan 18, 2018 06:59 PM
Rainer
86,464
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

I have an entire presentation for upscale homes. I always tell agents it's just a few more zeros on the sales price and ON your commission check. I have an international presentation and a number of "special" aspects to the marketing plan. Staging is expected, high end brochures, video and social media prescence. That being said, one of my biggest sales was a working cow horse ranch. We'd advertised in specific horse magazines ( "Working Horse Chatter"!), Wall Street Journal, etc. We're talking to the owner at the ranch and a pick up truck pulls up. Not one of the fancy ones you see today but a true "ranch" truck with the sides kicked in by a pissed off steer, a dent where someone slid off a muddy road and hit a tree. Out steps two sons of a local dairy family. We say howdy and the oldest son says, "Mom told me to come on over and offer you $1250 per acre for the back 650 acres." My client says, "We'll thank your Mom but my wife told me not to sell for anything less than $1750 per acre." We go back and forth with his Mom and his Wife and finally came to an agreeable price both woman agreed upon. You just never know! 

Jan 18, 2018 06:42 PM
Ambassador
3,985,307
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The first thing I explain is that it is an exceptional property and it will not be within the grasp of 99.5% of the buyers in the current buyer pool. Matching up the right buyer takes development and specialized marketing as the buyer may not currently be looking for a home. Part of your job is to make a buyer decide they want it and to locate where they are. Then explain how you will do that.

Jan 18, 2018 05:02 PM
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Do your homework before the presentation.  Research the area, become familiar with the latest trends, see what other agent who sell luxury agents do when they market their listings. HIre a really great profesisonal photographer, do aerial shots of the property, and a 3D virtual tour and video of you presenting the home.

Jan 18, 2018 05:01 PM
Rainmaker
2,557,610
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

My ear would grow the size of a cauliflower i.e. to listen first and then explore followed by lots of questions for the present and the future untill we come to the core (heart) of the matter. Then, we go from there 

Jan 18, 2018 01:28 PM
Ambassador
1,706,708
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Be like Avis, Try harder

Jan 18, 2018 01:23 PM
Rainmaker
1,306,432
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'd definitely wear a tie (my 10x would be in the $12m range).  I'd try to find out about the person I'm meeting with before hand (I always do that, but this would be a bit more of a dive).  I'd use that info to modify the presentation towards them (more or less "flash").  For example, if they are a "C" level executive (which they would be in that price range), I'd keep it simple, high level and more numbers related.  If they're more of a marketing background, I'd use more visuals.  I'd definitely reach out to my pro photographer and get something on the books before walking in there.  "I have the photographer scheduled for Friday at noon" shows you put some fore-thought into it.

Jan 19, 2018 08:42 AM
Rainmaker
881,509
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Take a zero off  the end - it' not different

Jan 19, 2018 06:37 AM
Rainmaker
3,636,799
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Gently ask: "What part of NO don't you undertand"? I would be glad to explain it to you one more time!

Jan 18, 2018 08:25 PM
Rainmaker
4,381,685
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

You do have to step up your game on the advertising, brochures, photos.   Like others say - keep the giddiness down to a minimum.

Jan 21, 2018 08:03 AM
Rainmaker
3,985,581
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Nothing really new, but make sure ou do a great job as always.

Jan 19, 2018 08:27 PM
Rainmaker
4,432,941
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck,

Jan 19, 2018 03:41 PM