Elaine Schiavone, Buyer Specialist, MBA (The GwenCroft Team - Keller Williams Professionals)

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Rainmaker
398,423
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Hi Elaine,

Congratulations on securing your broker title!

We’ve written a few blog posts concerning social media, specifically, that you might find helpful:
5 Best Ways To Connect With Homebuyers & Sellers On Facebook

Can Facebook Ads Increase Listings & Leads? You Bet!
5 Social Media Tips You Probably Aren't Implementing But Should

- More Likes. More Followers. Savvy Ways To Mix & Mingle On Social Media

Anita Clark's Facebook Fridays is another terrific place for insight and resources.

 
Congratulations, again, and best of luck!
Tim

Jan 16, 2018 12:23 PM
Rainmaker
2,391,389
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Elaine Schiavone: Whichever platform(s) you decide to use the key things to remember are:

  • Engage with your audience - If you take SOCIAL out of SM, you are just wasting your time.
  • Provide something of value to your readers (ebook, how-to, access to niche market stuff, etc.).
  • Include a call-to-action with your content/shares.
  • Do NOT get discouraged if you do not see immediate results. It can take a little time to build up a following.
  • Consider using ads (definitely on FB)

Come back and write about your approach so we can share in your success (and visit you on SM).

Jan 16, 2018 03:31 PM
Ambassador
4,312,628
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Elaine Schiavone - you have a great advice from PropertyMinder (AccelerAgent).

When I started, I worked on my sphere and I have great results from working by referral.

You may want to take a look at Buffini & Company's programs...

Jan 16, 2018 07:37 PM
Ambassador
2,551,350
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  I wrote this blog post on it. 

   The only edit I will make to it is #11, because of recent changes to Facebook regarding 3rd party scheduling sites.

Jan 16, 2018 04:47 PM
Rainmaker
1,850,240
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Great question Elaine Schiavone . Having been here in the Rain a long time I've noticed that certain SM works better than others on an individual basis WHICH indicates to me you need to know your target. In example, we have an Air Force base here in Minot and while Pinterest is very effective for my 40 year old and on up crowd it doesn't draw the young men and women at the AFB. So, know your target and shoot for it.

Jan 16, 2018 12:50 PM
Ambassador
5,257,356
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Blog and work the facebook pages daily, the phone will ring, it does for me.

Jan 16, 2018 12:23 PM
Rainmaker
6,417,584
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the blogs by Anita Clark

Jan 16, 2018 05:34 PM
Ambassador
3,009,230
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

What is more social than face to face with people?  When I got started I help open houses ... I got a LOT of buyers that way. 

Jan 16, 2018 08:49 PM
Rainmaker
709,204
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Congratulations, and welcome!!

In my humble opinion, social media is NOT the place to jumstart your business. Pardon the language, but sitting you butt (a$$) on a chair doing the computer thing is not the way to go. Get out there, hit the pavement, meet people face-to-face, press some flesh, introduce yourself, give out your business cards, ask for referrals, collect names and contact info of people you meet, get their business cards. That's the ticket!

Go out there and meet a minimum of 5 new people per day, 6 days a week. In a month, you'll meet at least 120 new people. Repeat. Go out there and learn the inventory - view homes for sale, study the stats. Learn your stuff.

Jan 16, 2018 08:40 PM
Rainmaker
1,189,259
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Consitency, a call  to action and a landing page. Tell people what you want them to do next in any ads and give them a place to go (website, offer, webinar, etc.)

Alternate posts between business & personal or competence & character pieces.

Jan 16, 2018 07:58 PM
Rainmaker
54,790
Jordan Ayan
The Lifestyle Collection - Scottsdale, AZ
Luxury Market Expert, CLHMS,Million Dollar Guild

First of all, welcome to Keller Williams - it is a great organization.  Check out John Rhey - socialtippingpoint.com .  His social media ideas are dead on.

 

 

Jan 16, 2018 06:40 PM
Rainmaker
1,231,599
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Best of luck, Elaine Schiavone . You have several good suggestions here. 

Jan 16, 2018 06:26 PM
Rainmaker
4,144,473
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Congratulations on securing your broker title! Blog and get on Facebook and Instagram. I'm sure KW has a program to jump start you!

Jan 16, 2018 04:20 PM
Rainmaker
1,139,516
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 Social media-suggest you create a paid youtube presence naming it after your area of activities. At open house invite all your eMail contacts to join you on youtube. Post listings from your office with permission and you are ready to go.  

Jan 16, 2018 04:13 PM
Rainmaker
5,413,030
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Elaine,

Get out from behind you computer and meet people/

Jan 16, 2018 03:19 PM
Rainmaker
519,245
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Congratulations on your new position!  It looks like you have lots of great advice here!  Wishing you the best in all you do!  Make 2018 Great!  Elaine Schiavone 

Jan 16, 2018 02:19 PM
Rainmaker
5,570,922
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

write blog posts targeted to buyers.... topics buyers are concerned about.... describing the process of buying... issues to think about....you got the picture... start writing...and put keyword phrases in your title with a geographic location.... your area...marketplace...

Jan 16, 2018 12:54 PM
Rainmaker
365,382
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Welcome to Keller Williams!  A great choice and a great learning base company.  A great teacher of social media is Lorri Ballen.  You may want to check out the Ballen Method for great training.

Jan 20, 2018 06:21 AM
Rainmaker
4,433,533
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Tim has a great answer 

Jan 17, 2018 08:48 AM
Rainmaker
1,757,595
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

You have some great answers here Elaine Schiavone 

Jan 17, 2018 08:31 AM
Rainer
82,758
Steve Penner
Royal LePage / Pro Ledger Online Software - Winnipeg, MB
REALTOR / Pro Ledger Online (owner)

Try to play to your personal strengths if you can... if you do well at open houses.. then do lots of them, if you do well at blogging then keep at it, etc 

But in the end I say,  best to have BOTH and online and offline presence.. and the OFFLINE presence is essential.. don't hide behind the computer at the expense of getting in front of people.

Jan 17, 2018 06:38 AM
Rainmaker
3,069,734
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

PropertyMinder (AccelerAgent) nailed this one!

Jan 17, 2018 06:14 AM
Rainmaker
3,950,072
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't use social media to generate business... I use it for "street cred." My sphere and farming generate business.

Jan 17, 2018 04:31 AM
Rainer
65,278
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

Great advice here! 

Start a FB business page, IG as well 

Get used to posting.... 

Jan 17, 2018 04:08 AM
Rainmaker
1,511,229
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

You are at the right place. Welcome to the Rain.

Jan 16, 2018 11:23 PM
Ambassador
4,117,905
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I am certainly not the expert at social media but, you got great answers from those who are - Corinne Guest, Managing Broker & Anita Clark

And, welcome to my fellow North Carolinian! I absolutely love your area and have friends and family who live there too!

 

Jan 16, 2018 09:07 PM
Ambassador
3,986,554
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Facebook is a good start and also Google+. Make sure you give something of value.

Jan 16, 2018 02:49 PM
Rainmaker
2,618,540
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It has been proven that buyers use the Internet to consult with. Bombard the Internet with things that will come up in a buyers search for your area etc.

Jan 16, 2018 12:37 PM
Rainmaker
1,707,347
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

That a bigger question than what could be answered here and social media covers a lot of sites and types. I suggest classes or hooking into a specialist to determine what is best for you specialty.

Jan 16, 2018 11:54 AM
Rainmaker
1,596,476
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Yes, great question. 
And the answers too. 

Nov 17, 2018 01:21 PM
Rainmaker
2,062,264
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Congratulation and best of luck

Nov 17, 2018 01:02 PM
Rainmaker
4,777,223
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

As many have mentioned, get out there on social media sites that are free and market yourself.

Jan 19, 2018 02:28 PM
Rainmaker
3,985,813
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Some goo danswers already, I can't top them

Jan 17, 2018 08:35 PM
Rainmaker
1,366,991
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Don't do what I did!  I jumped on every social media site out there (and even some you haven't heard of like Ello and Gab.ai).  Far too much to manage all at once.... and each one has it's own audience and target demographic.  Best to pick the one that will "speak" to your target audience and get that one site up and running and moving well.  Then add on one more site, rinse wash and repeat.

Jan 17, 2018 05:26 PM
Rainmaker
4,799,406
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Lots of reviews and recommendations.

Jan 17, 2018 05:22 AM
Rainmaker
4,059,504
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

There are many here  in AR way more qualified than me!

Jan 17, 2018 04:15 AM
Rainmaker
2,016,530
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Feature New Coop Listings on your FB feed asking "Who would like to see this one ?"

Jan 17, 2018 03:45 AM
Ambassador
3,024,854
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

don't buy likes, don't buy likes, don't buy likes

Jan 17, 2018 02:26 AM
Rainmaker
872,331
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Do I understand correctly, you have a broker license but fill the roll of a buyer agent on a team. You ARE NOT a managing broker. Correct?

Hmm, KW is the most prominent franchise in the 'We got Training' choir. I would tap one of your brokers experts soon.

If you do not have the resources or population to create a critical mass in a knowledge base, this go with the 'Why' initiative and pay for traffic and SM ad placement.  Your team and each agent should have complementary 'Why's' that present a harmonious team all working for the same purpose. Long term solution is to start each agent on the knowledge base activity and in time you can cease the ad buys.

The local demographics and your target buyer will dictate the message to create.

There are a gazillion options. Pick one and do it well.

Jan 16, 2018 12:09 PM