If I ever pay Z $$ for anything ... anyone and everyone has my permission to just shoot me in the head ... game over. 

You know this is a tough crowd where Z is concerned.

I soooo dislike Z.... but my daughter pays to be a Premier Agent.... has all of her testimonials submitted there....and then "she responds to every one of them"....and that's the key, Hella.... homeowners have called her because they've read every testimonial and were very impressed with the fact that she responded to each one.... not a canned response either... a personal response.... 

that made her money....several times....

     No experience... yet.  But with NAR on the brink of extinction, and Realtor dot com coming in a distant second for real estate internet searches, I may consider it.

It's a great way to keep up with your listings and tweak them as needed. I don't pay for leads but, just the ability to have a profile and be the one to control my listings there.

Even as a Premier Agent you are competing for your own listings with 4-5 other agents ... it's who gets to the prospective buyer first ... and many of them are really not interested in talking with an agent.    

Never had the experience and don't plan to. I don't know anyone personally who is one

A lot of names and contact info of potential buyers who were often either not that motivated or another Agents Client !

Not an experience that I have had, and do not plan to have either.

Hella,

We know someone who spends a lot of money on Zillow.  It works for her, and we know others who don't spend a dime there, they are still making in the high 6 figures.  It depends on your brand and strategy.  A

I looked into it a couple times.  Back in the Trulia days, you could get their equivalent for $30 a month (or year).  That is no longer an option and all I could see when I looked last year (and talked with theif sales staff) was a monthly bidding with a very high minimum bid.  No option for a flat fee or "I'm just looking to shut out other agents from displaying on my listings" option.

I know the consensus here is anti-zillow.  On Lab Coat Agents it's mostly positive.  The people who have done well with the paid leads are (sadly) spending over 10k per month and have two full time employees who do nothing but follow-up with them.  Allegedly Z now started a conceirge service in 17 to reach out to the lead first and phone you when they were on with a hot lead, but I've not heard much about that.

Personally, I've seen premiere agents get the zestimate modified and I've seen them write their own reviews and get them published faster than non-premier agents.  If I could get it for $20 a month (or not much more) for the simple fact that my mug would be the only one receiving the leads from my listings, that would be well worth it to me.

I don't pay to be a Premier Agent, but my company has negotiated that status for its agents in return for syndicating our listings to them. Any value? No.

I never signed up.

Never have done this, Hella Mitschke Rothwell - although I get their advertising all the time.  

No experience

I got 3 free leads from Realtor.com so far this year.  One is qualified looking for basement bargain.  

I did get several clients from Trulia not that I had any paid membership. They found me including a high power machine language scientist. 

One does better in front of real persons not through a cable or fiber.

I got a pretty minimal response.  there are 2-5 power agents that pay a ton and their name pops up eveyr other click.  Anyone else just appears every now and then.  Not worth it, unless you are the power player with $$$ spent.   For the power agent- they ahve a huge team of agents, so it is worth it to get their people business.  For a duo like me, I get enough with my other sources. 

Not signed up with them.

Hella Mitschke Rothwell - I am not much worried about that!

They always want us to pay more - and I am at the minimal level.

I do not deal with NON-Professional sites that use my listings to lure people away from me and then try to sell me the lead back for unGODly amounts

I have never been a premier agent though do have a relationship with Zillow through our franchise company C-21. We get leads.

I don't have a problem with Zillow but I was never attracted to the program. I think if you are a team and downstream leads to aggressive agents it might be OK.

I have used Zillow in the past and gained a bit over cost back in about 2011. Then prices started up and leads were worse so stopped.  Decided to retry them in 2016 as we are small market and many of the local agents were using zillow.   Absolute expensive dud.  People with agents calling on Sat night to check on an AO property because they didn't /couldn't reach their agent,   couldn't qualify for a loan, "just shopping"  I even had the concierge service which was nice because you didn't have to stop cooking to answer the phone but NOTHING.  Went to Realtor.com which was cheaper but just as bad.  NOTHING.  Scoping out ZIllow the other day and found 90% of the local agents have left the premier program.   I am now relying on referrals, SEO and blogging, etc.  and some marketing.  Have 3 closings in the next couple of weeks so that is working much better.  (oh actually one is a zillow lead that I have nuturing for a year)

In 20+ years I have not paid for leads, and would never give Z one dollar!  Anyone I have spoken to about these leads has not ever seen their money back with closings.

I would rather spend the money on facebooks ads, and farming material.

Have never considered it!

A good friend of mine loves it!

I think Zillow should be paying me for using my listings, my creative prose in the property descriptions and the photos...

I never have.

I use premier agent to get more exposure for my listings. At one time it earned you leads however now you have to pay for zip codes to get worthless leads which i will not do. I have come to the conclusion that i do attract buyers to my listings from Zillow, so i need to be there.

What a great idea.

Of course The Evil Empires endgame is the $2,500 transaction fee.

I think agents should pay Z $1,000 a month to achieve that outcome.

Love reading the comments here.