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Dennis Swartz, MBA, GRI...experience counts! (Full Circle Property Management)

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Rainmaker
4,572,173
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

As some others have answered -- I am the "product". 

My knowledge. 

My insights. 

My experience. 

My results.

And humbly...so much more.     

Oct 29, 2017 06:45 AM
Rainmaker
1,052,211
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Talent, connections, resources.
Dat's tha product, dawg!

Oct 29, 2017 05:40 AM
Rainmaker
5,216,398
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Your "product" is your knowledge of the inventory. The only thing your competition can't duplicate is you!

Oct 29, 2017 05:13 AM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't have a product, as such, unless I consider myself my product, which primarily consists of my expertise and my time. Houses are just inventory. The 4-P's are simply part of marketing the inventory and are dependent on my expertise.

Oct 29, 2017 05:18 AM
Rainmaker
7,836,134
Roy Kelley
Retired - Gaithersburg, MD

Our product is our time and advice.

Oct 29, 2017 06:11 AM
Ambassador
2,684,009
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 I am the product.  You are hiring me for my expertise and experience.

Oct 29, 2017 05:49 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Information and professional knowledge.

Oct 29, 2017 06:36 AM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

When it becomes product it becomes a commodity.

Oct 29, 2017 06:22 AM
Rainmaker
846,475
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

In my market the biggest splash always paid off. The marketing of myself and team was as big or bigger than the "product" (property). 

Oct 29, 2017 05:16 AM
Ambassador
5,229,951
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I'm with Michael Jacobs on this! Barbara Todaro as well, when it comes to actually marketing the product.

Oct 29, 2017 08:15 AM
Rainmaker
544,014
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

The product is our professional service. The right Realtor will get you into the optimal home that matches your needs, wants and budget. 

Oct 29, 2017 07:19 AM
Rainmaker
1,466,207
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Dennis Swartz Nina Hollander summed it up nicely.

Oct 29, 2017 06:33 AM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

My Product is the "service" of list, selling, buyer brokerage serving my clients through the buying or selling process

Oct 29, 2017 06:16 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I market the product and the listing agents/team.... I get it all in.... and then I do many posts promoting the listing with narratives and photos.... "the eye buys"..... but self promotion for the team is prime...we're listing agents and we are branded as such....

Oct 29, 2017 05:30 AM
Rainmaker
2,220,323
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

You have many answers here.

Oct 29, 2017 12:20 PM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Me and what I bring to the table.

Oct 29, 2017 08:48 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dennis,

As so many have said, if you cannot sell "you", you cannot sell anything whatever the item is.  A

Oct 29, 2017 07:31 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Wayne Martin nailed this one!

Oct 29, 2017 05:37 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Ditto 

Oct 29, 2017 01:50 PM
Rainmaker
1,622,432
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'm my own product and I market myself everywhere as a local housing expert. 

Oct 29, 2017 01:24 PM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Me. Myself. And I  ... and all that come with that. 

Oct 29, 2017 11:25 AM
Rainmaker
1,844,291
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Based on the answers, so much for your 4 P's. 

Oct 29, 2017 11:21 AM
Rainmaker
5,005,642
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I'm with Barbara Todaro and Ron and Alexandra Seigel on their comments.

Oct 29, 2017 09:29 AM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

As Frank Sinatra sang: "I did it my way" 

Oct 29, 2017 06:45 AM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I am the product!

Jul 23, 2018 08:59 PM
Rainmaker
900,128
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

The difficult issue in this industry that the product is actually YOU and for some, it's the hardest to market. Much easier to have a tangible item to peddle. 

Oct 31, 2017 03:42 AM
Rainmaker
599,274
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I'm with everyone else: the product is my expert knowledge of the market and the process.

Oct 30, 2017 04:57 AM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

C'est moi!

Oct 30, 2017 12:43 AM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

The 4 p's are the starting point of good business

Oct 29, 2017 06:31 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My service is the product and what sets me apart from all the others that have a license.

Oct 29, 2017 06:23 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Others have answered.

Oct 29, 2017 06:00 PM
Ambassador
6,393,179
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

More like a Service.

Oct 29, 2017 05:08 PM