Caroline Gerardo, C. G. Barbeau the Loan Lady nmls 324982 (Sun West Mortgage Corporation)

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Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

those who have the niche of luxury home marketing in Miami, Marco Giancola , as a prime example, are well qualified to answer your question..... others might be questionable.... 

Jul 25, 2017 11:13 AM
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     The article is a cleverly disguised advertisement.

     With respect to "The Jills" - do a Google search for the legal problems and challenges that those two have been involved in over the last 2 or 3 years.

Jul 25, 2017 01:58 PM
Rainmaker
846,275
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

This listing will attract a buyer most probably through connections and articles in major publications like this Forbes piece. No sports agents or players could afford that price tag! Even for a developer it would be a huge gamble. It will probably go to a Russian billionaire as they are buying up every trophy property in Miami at the moment.

Jul 26, 2017 03:29 AM
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Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hopefully the listing agent has a great network of luxury agents around the country and world. This is not going to sell on the internet! Marco Giancola no doubt has some ideas!

Jul 25, 2017 12:07 PM
Rainmaker
2,618,540
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

His music would be continuously playing inside and out until sold....

Jul 25, 2017 11:55 AM
Rainer
187,002
Raj Taj
RE/MAX - Lake Bluff, IL
Drive By Blessings!

Craigslist 

Jul 25, 2017 11:55 AM
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

The first thing to do is to invite Donald Trump, Jr. to take a look and share his ideas.

Jul 25, 2017 11:37 AM
Rainmaker
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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Glad they drew that blue line around it. I'm going to say that in a few years he'll have only 4 acres to sell.

Jul 25, 2017 11:19 AM
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Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

I am not licensed in Florida . I would have to refer the listing to someone in that area perhaps Marco Giancola 

Jul 25, 2017 07:29 PM
Rainmaker
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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Caroline Gerardo I would have to refer it to a local agent who specializes in these types of properties. Remember Article 11 of the NAR COE.

Jul 25, 2017 02:36 PM
Rainmaker
3,908,091
Richard Weeks
Dallas, TX
REALTOR®, Broker

My first call would be to Marco Giancola 

Jul 25, 2017 12:35 PM
Rainmaker
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Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Wasn't there some kind of scandal involving the listing broker a few years back?

Jul 25, 2017 12:32 PM
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J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

I'm not saying there aren't things you can do with 8 acres of vacant land, but on the other hand, I feel a little hindered in the possibilities to showcase that much vacant land at that price. I know what thing I'd do, but I can't share that on an open forum.

Jul 25, 2017 11:35 AM
Rainmaker
526,755
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

I would refer it out to a luxury specialist.

Jul 25, 2017 09:22 PM
Rainmaker
1,189,259
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I'd send nice brochures to all the girls I've loved before...

Jul 25, 2017 08:24 PM
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Marielza Rattes
DPO REAL ESTATE TEAM - Aventura, FL
BRAZILIAN BUYERS AGENT SPECIALIST

I would certainly do all of our DPO high standard list of Sellers intake and immediately communciate with all High end, Luxury  Realtors, customers and definetley get Professional PRs to help expand the awardness of such unique opportunity.

Jul 25, 2017 07:01 PM
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow I would pull out all the stops.

 

Jul 25, 2017 06:19 PM
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Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I would refer it to an agent who could do a great job.

 

Jul 25, 2017 05:10 PM
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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Properties like this are super challenging and often start way overpriced and have to work their way down in price over time.  Having not personally seen the property I would think in terms of several special invitation open houses to highend brokers and highend buyers. Nationally advertising may be in order. Lots of social media. Let the word spread.

Jul 25, 2017 03:57 PM
Rainmaker
4,059,504
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I might settle for a referral fee and refer it to Marco Giancola!

Jul 25, 2017 03:17 PM
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

My first calls would be to Ron and Alexandra Seigel and Marco Giancola

Jul 25, 2017 03:07 PM
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Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Honestly I'd refer it out to Marco Giancola !

Jul 25, 2017 02:26 PM
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Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

A private concert with Señor Iglesias for the purchasers.

Jul 25, 2017 01:59 PM
Rainmaker
5,413,030
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Caroline,

I would really have to know more than just what is in the article.  The article is definitely PR. 

Jul 25, 2017 12:52 PM
Rainmaker
1,096,117
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I'd have to pass, the time and money it will take to achieve that record price is not on my bucket list. However, I could likely get him $80,000,000 tomorrow. How much time do you have Julio?

Jul 25, 2017 11:34 AM
Rainmaker
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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

This is so far beyond the kind of property I work that I couldn't even begin to answer the question.

Jul 25, 2017 11:20 AM
Rainmaker
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Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

This would be a little much for my marketing, but what an opportunity.  

Jul 27, 2017 06:46 AM
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I'd refer to Marco Giancola and allow him to do his magic.  

Jul 26, 2017 08:57 AM
Rainmaker
1,366,991
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Well, I certainly wouldn't do a public open house!  I do have a friend who is a music agent (and the only one ever thanked during a Grammy speech).  I'd reach out to him to see if he had contacts that might know people who'd be interested.  I'd also do some pieces in high-end luxury magazines and in Opera playbooks, yacht club advertising, etc.

Jul 26, 2017 08:55 AM
Rainmaker
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Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Wow, it sounds as though the sale doesn't even include a structure. I'd have to give the marketing a lot of thought!

Jul 26, 2017 08:15 AM
Rainmaker
530,535
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

One thing to consider is the Brokerage company that you work for, do they have the ability to market, history of luxury properties, and the ability to represent the property. My company I work for could handle the sale, so with the support of a solid real estate firm that represents high-end properties, I would take the listing. You also might want to partner with someone with deep pockets for marketing, this could be your broker.

Jul 26, 2017 08:14 AM
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Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

I would make a list of lifestyle publications that wealthy people read, websites as well, and create campaigns.

Jul 26, 2017 07:56 AM
Rainmaker
1,627,282
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Marco Giancola knows. 

Jul 26, 2017 06:29 AM
Rainmaker
3,069,734
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Marco Giancola nailed this one!

Jul 26, 2017 06:26 AM
Rainmaker
2,016,530
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

A huge Grand Opening blast 

Jul 26, 2017 05:52 AM
Rainmaker
4,799,406
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I would probably refer it.

Jul 26, 2017 04:52 AM
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Caroline Gerardo - this one is a huge task - and needs team work. Gather all your resources, past clients, referrals etc - and see who wants this home. Of course, additional marketing on Video, Internet and you name it.

Jul 25, 2017 10:50 PM
Rainmaker
1,707,347
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Above my pay grade.

Jul 25, 2017 06:31 PM
Rainmaker
1,139,516
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Cuento? 

,02% comision

Me retirare!

Jul 25, 2017 05:23 PM
Rainmaker
3,302,826
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

How about n open house with a private concert from Julio. But in realty, as with any listing, identify the most potnetial buyers and market to them using what tools i have, professional video, staging and get it in fornt of those potential buyers

Jul 25, 2017 05:10 PM
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3,215
Antonio DP Oliveira
DPO REAL ESTATE TEAM - Aventura, FL
"Delivering Property Ownership with Excellence"

360 Degrees Matterport to start...

Jul 25, 2017 03:19 PM
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I would be looking for the qualified buyers and maybe people that associated with him.    Just the start.

Jul 25, 2017 03:11 PM
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you.

Jul 25, 2017 02:54 PM
Rainmaker
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Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Exclucivity and truly unique situation given the number of lots already assembled, on the water - catchy marketing concepts, especially for those for whom price is not an issue. Perfect opportunity to push and test the envelope.

Jul 25, 2017 02:12 PM
Rainmaker
872,331
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I often wondered what the dog would think if he caught the bus.

$150 Million! I would turn to those I know who have the FLAME dominate IQ. For these types, their problem solving strategy is 'Who do I know?"

Since this price point is clearly inside 'influence' marketing envelope, that would be the focus of my $150 million dollar real estate strategy. It may be necessary to check my bank balance to determine if I can see this through to the end. If not, I would be seeking a partner.

 

Jul 25, 2017 01:42 PM