1,621,508
A lead is an anonymous blue face
Versus a referral which is a full profile with a headshot.
-
Diana White-Pettis
Upper Marlboro, MD
-
Ryan Huggins - Thousan...
Thousand Oaks, CA
-
Jennifer Mackay
Panama City, FL
-
Lyn Sims
Schaumburg, IL
-
Tony and Suzanne Marri...
Scottsdale, AZ
-
Michael Jacobs
Pasadena, CA
-
Nina Hollander, Broker
Charlotte, NC
-
Bob Crane
Stevens Point, WI
-
Praful Thakkar
Burlington, MA
3,988,138
A lead to me is anyone that might have an interest in real estate selling or buying. It is up to us to develop this lead and be the agent selected when the time comes.
-
Diana White-Pettis
Upper Marlboro, MD
-
Dorie Dillard Austin TX
Austin, TX
-
Michael Jacobs
Pasadena, CA
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
5,322,153
Anyone who has given up some point of contact to me whom I don't know. The more difficult question is what is a hot lead, a warm lead, a cold lead, or a dead lead?(Anonymous leads I would consider a pretty cold or dead lead.)
-
Diana White-Pettis
Upper Marlboro, MD
-
Fred Griffin Florida R...
Tallahassee, FL
-
Jennifer Mackay
Panama City, FL
-
Michael Jacobs
Pasadena, CA
6,698,566
Many types and qualities of leads, and the quality of your approach to them is equally important.
-
Diana White-Pettis
Upper Marlboro, MD
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Bob Crane
Stevens Point, WI
4,322,035
Someone who wants to buy or sell real estate - preferably with you.
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Bob Crane
Stevens Point, WI
-
Praful Thakkar
Burlington, MA
5,492,242
Another ditto to what Debbie Reynolds said - leads are even referrals, and how you 'rate' them does depend upon the stage they are in the buying/selling process. (Hot, warm, cold, active, buyer, seller, etc.)
-
Diana White-Pettis
Upper Marlboro, MD
-
Lyn Sims
Schaumburg, IL
-
Michael Jacobs
Pasadena, CA
-
Bob Crane
Stevens Point, WI
1,870,653
Someone that can fog a mirror & has a house to sell or a prequalification in hand.
-
Diana White-Pettis
Upper Marlboro, MD
-
Michael Jacobs
Pasadena, CA
-
Debe Maxwell, CRS
Charlotte, NC
4,744,923
Anyone who reaches out to me for real estate...what happens next is very important and defines the relationship.
-
Dorie Dillard Austin TX
Austin, TX
-
Lyn Sims
Schaumburg, IL
-
Debe Maxwell, CRS
Charlotte, NC
2,580,176
If you have a name and number or email address, it's a lead.
-
Diana White-Pettis
Upper Marlboro, MD
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
1,651,260
We call anyone who reaches out to us as a lead, but i do not like the word. In any case, no matter how you call them, if you have a legit phone number or/and email, you can consider it a lead:)
-
Diana White-Pettis
Upper Marlboro, MD
-
Michael Jacobs
Pasadena, CA
-
Nina Hollander, Broker
Charlotte, NC
1,539,784
A lead is anyone who fills out a form or gives any type of information, such as the examples you gave. Where the real trick or art exists, is classifying those leads into cold, medium and hot. For me, hot is someone ready to list or buy within the next 3 months. Someone I can start working with TODAY! A medium lead is someone 3-6 months out and a cold lead (and not work working to me) is anyone more than 6 months out or is "just curious".
What you do with each lead and if/how you nurture them is up to you. To me, 99-100% of paid leads (zillow, realtor.com, random no-name companies that call you) are in the cold lead/just curious category. That's why I don't bother wasting $$$ on them.
-
Pete Xavier
Pacific Palisades, CA
-
Diana White-Pettis
Upper Marlboro, MD
809,308
Someone who may have interest in buying or selling now or in the future and with whom we have some way to contact them to follow up. -Kasey
-
Pete Xavier
Pacific Palisades, CA
-
Diana White-Pettis
Upper Marlboro, MD
1,752,737
Same as a touch for us. Only moves to our sphere when there is positive interaction with a commitment to moving forward
-
Pete Xavier
Pacific Palisades, CA
-
Diana White-Pettis
Upper Marlboro, MD
3,432,606
Someone to work with - to swoon - to engage and win their business. It is NOT what the Z company sells. Be clear on that.
-
Pete Xavier
Pacific Palisades, CA
-
Diana White-Pettis
Upper Marlboro, MD
2,122,732
It's a very heavy metal that, when ingested, can cause brain damage-amage-amage.
-
Diana White-Pettis
Upper Marlboro, MD
-
Kasey & John Boles
Boise, ID
5,774,100
A lead for us is someone who is ready, willing and able to buy a home or anything else. A
-
Pete Xavier
Pacific Palisades, CA
-
Diana White-Pettis
Upper Marlboro, MD
5,285,840
I'm with Debbie Reynolds and Michael Jacobs on their answers.
-
Diana White-Pettis
Upper Marlboro, MD
-
Michael Jacobs
Pasadena, CA
1,010,128
For me it is any person that in some way has touched any portion of my marketing and has provided a means of contact.
However, what a more appropriate question would be - "How do you define a qualified lead" since not all leads are qualified or interested in buying or selling!
-
Pete Xavier
Pacific Palisades, CA
-
Kasey & John Boles
Boise, ID
1,713,581
A person of interest.
-
Diana White-Pettis
Upper Marlboro, MD
-
Debe Maxwell, CRS
Charlotte, NC
921,504
A lead is ANYONE you can contact directly. They may be a member of the blue man group or could have revealed relevant data. They are different for every stranger on the plant because you have a perceived communication channel.
The process is the turn this lead into a prospect, one who has actually responded to an offer, opportunity or promotion.
Prospects fall into 3 categories based on the message to with they responded and HOW they responded.
Prospects become clients when they have committed to an offer, sent in their money, or pledged allegiance to the NAR and it surrogates.
-
Diana White-Pettis
Upper Marlboro, MD
-
Debe Maxwell, CRS
Charlotte, NC
761,574
A lead is a potential client. They have expressed interest in real estate through either registering on a website, asking a question about real estate, or responding to a marketing piece you have done. All leads need to be nurtured and touched regularly for them to actually turn into buyers and sellers you can work with.
-
Pete Xavier
Pacific Palisades, CA
5,210,284
Someone that wants me to find them a home or sell their home
-
Diana White-Pettis
Upper Marlboro, MD
2,709,453
Anyone who contacts me regarding real estate brokerage. Qualify the lead, contact them if they appear to be viable, then qualify them some more.
-
Diana White-Pettis
Upper Marlboro, MD
5,584,889
a lead is a name and any type of contact information.... that's a lead...
-
Diana White-Pettis
Upper Marlboro, MD
8,161,909
A prospective home buyer or home seller.
-
Diana White-Pettis
Upper Marlboro, MD
1,466,257
Anyone who makes contact with you is a lead. However, a lead doesn't mean much until it is converted to a prospect. A prospect isn't much until it is converted into a client. A client isn't much until it is converted into a successful transaction and closes.
-
Diana White-Pettis
Upper Marlboro, MD
3,416,372
A lead is as an opportunity to offer your services to them. The KEY is if they are a good lead or a bad lead and most important is if you can convert that lead to a client. I would take 1 good lead over a 100 worthless ones anyday
-
Diana White-Pettis
Upper Marlboro, MD
2,250,634
1,598,552
6,011,906
3,986,473
4,434,227
142,796
A legitmate name, email address, and phone number and a preapproval to buy or a need to sell a home with me.
1,618,024
5,492,549
3,074,389