3,350,764
The Queen of Direct Mail Marketing ... Barbara Todaro will have nailed down response for you. I do not do direct mail these day. I did years ago,
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Barbara Todaro
Franklin, MA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Roy Kelley
Gaithersburg, MD
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Nina Hollander, Broker
Charlotte, NC
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Debe Maxwell, CRS
Charlotte, NC
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Margaret Rome Baltimor...
Pikesville, MD
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Bob Crane
Stevens Point, WI
5,063,430
I send postcards to a farm 6x/year. I think Barbara Todaro our direct mail guru sends a variety of direct mail must more regularly
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Barbara Todaro
Franklin, MA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
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Nina Hollander, Broker
Charlotte, NC
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Debe Maxwell, CRS
Charlotte, NC
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Margaret Rome Baltimor...
Pikesville, MD
6,426,149
About once every 3 or 4 years we send out a mailing.
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Kasey & John Boles
Boise, ID
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
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Debe Maxwell, CRS
Charlotte, NC
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Bob Crane
Stevens Point, WI
4,584,596
As others have answered, I won't be able to say it better than Barbara Todaro. I'm sure you follow her and if for some reason you don't...do something good for yourself and do so immediately.
Market like you mean it. List. Sell. Rinse. Repeat.
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Barbara Todaro
Franklin, MA
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Sean Casey
Newark, DE
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Carol Williams
Wenatchee, WA
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Lyn Sims
Schaumburg, IL
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Debe Maxwell, CRS
Charlotte, NC
3,864,791
As others have said...go to Barbara Todaro posts and you will learn everything there is to know about direct marketing!
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Barbara Todaro
Franklin, MA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
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Debe Maxwell, CRS
Charlotte, NC
352,976
I gave up mass mailing years ago and it didn't negatively affect my business.
i do mail:
- House Anniversary card
- Market Update to my farm and sphere
- Updates on anything real estate to my sphere and farm
- Holiday Card
- Every other month we publish a magazine to our top 100 list
Other than the above, everything else is email. Many of our clients prefer email so we send the same as above to many more in email format. Except Holiday, Anniversary or other personalized cards.
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Inna Ivchenko
Encino, CA
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Carol Williams
Wenatchee, WA
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Michael Jacobs
Pasadena, CA
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Lyn Sims
Schaumburg, IL
4,907,547
Weekly
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
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Tony and Suzanne Marri...
Scottsdale, AZ
5,117,178
Depends on what you consider direct mail marketing. I mail something to my sphere at least monthly.
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Carol Williams
Wenatchee, WA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
4,319,873
Nathan Gesner - I think it should be at least once a month. Barbara Todaro knows it all, though...
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
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Nina Hollander, Broker
Charlotte, NC
5,258,966
Monthly, when something is coming on the market, goes under Contract and sells...and holidays!
BUT, don't listen to me; listen to the QUEEN of marketing, Barbara Todaro!
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Barbara Todaro
Franklin, MA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
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Sean Casey
Newark, DE
1,712,876
I email quarterly to my investors.
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
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Debe Maxwell, CRS
Charlotte, NC
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Bob Crane
Stevens Point, WI
5,583,328
monthly to the entire town....
just listed, sale pending and closed will be mailed as the change of status happens....
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Sean Casey
Newark, DE
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Lyn Sims
Schaumburg, IL
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Ryan Huggins - Thousan...
Thousand Oaks, CA
542,913
I do monthly with my farm and supplement with just listed and just sold. If you aren't consistent you can't expect to see results. I think quarterly just isn't enough to make an impact.
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Barbara Todaro
Franklin, MA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
921,504
The default plan is every 2 months. However, that plan is rarely implemented.
I use direct mail at every opportunity I have something to talk about THAT IS RELEVANT TO THE RECIPIENT. In essence, it is EBM.
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Carol Williams
Wenatchee, WA
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Lyn Sims
Schaumburg, IL
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Michael Jacobs
Pasadena, CA
853,912
My farm gets a post card every other month unless there's a new or sold listing -- then they get one about that too. My A clients get a newsletter every other month too (which I need to get working on!).
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Michael Jacobs
Pasadena, CA
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Lyn Sims
Schaumburg, IL
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Nina Hollander, Broker
Charlotte, NC
1,242,204
Quarterly is completely useless. You need to consistent beat other agents to get taken notice. This is followed by door knocking, calling.....
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Michael Jacobs
Pasadena, CA
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Lyn Sims
Schaumburg, IL
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Bob Crane
Stevens Point, WI
1,847,901
Every 3 weeks during peak selling months, once a month afterwards. Break at Christmas.
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Sean Casey
Newark, DE
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Michael Jacobs
Pasadena, CA
2,684,769
Frequently and regularly.
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Barbara Todaro
Franklin, MA
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Michael Jacobs
Pasadena, CA
4,800,132
Barbara Todaro is the one to ask about this.
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Barbara Todaro
Franklin, MA
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Michael Jacobs
Pasadena, CA
1,507,073
Not as much as in the old days. I'll do some just sold cards now. Should do some coming soon, just listed in addition to the sold ones. Coming soon for me is easy, since right now I have three homes under construction that will be coming on the market within the next 1-4 months (some sooner, others not).
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Lyn Sims
Schaumburg, IL
1,617,916
I mail 300 postcards to out of state owners each week for property management business
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Lyn Sims
Schaumburg, IL
809,258
Depends on the purpose I guess. We have never done postcard mailings. Actually, not true, we did them once during the short sale era, decided it wasn't our thing. I used to send a quarterly letter to my past and current clients - it wasn't a newsletter, just a letter with market updates, things I'd learned in classes, updated them sometimes on our business, etc. And we have always send a Christmas card to our entire database and handwritten card throughout the year. We also used to do an email newsletter every month. I quit a lot of this when I had kids and just couldn't do it all. I meant to go back to it when I had more time, but I haven't and it doesn't seem to have negatively affect our business at all, so...-Kasey
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Sean Casey
Newark, DE
2,190,182
Barbara Todaro is the guru on this subject.
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Barbara Todaro
Franklin, MA
7,871,821
I use email more than mail. Weekly reports and automated searches.
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Michael Jacobs
Pasadena, CA
3,071,589
44,373
5,879,816
My marketing has been very sporadic over the last couple of years with business being so brisk.
1,625,353
At the moment I do not farm. But quarterly for two years min would be my choice if we talk about cold farming.
4,968,101
259,105
Depends on the marketing campaign and the target. Overall, weekly something is going out.
3,988,013
I use just sold and just listed cards and mail into neighbors occasionally that are ready to turn some listings. I do something about once a month on a small scale.
5,773,367
Nathan,
Each market is unique, and what works in one fails in another. A
1,390,113
5,246,557
Don't direct mail any longer. When I did the mailing went out monthly with postcards for just listed and just sold as necessary.
1,728,867
1,555,095