1,458,319
I saw a funny flyer/door hanger the other day . . . "Call Me if you HATE unsolicited mail!"
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Melissa Jackson REALTOR
Azle, TX
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Ryan Huggins - Thousan...
Thousand Oaks, CA
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Pete Xavier
Pacific Palisades, CA
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Anna "Banana" Kruchten
Phoenix, AZ
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Jennifer Mackay
Panama City, FL
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Bob Crane
Stevens Point, WI
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Nina Hollander, Broker
Charlotte, NC
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Sandy Padula & Norm Pa...
, CA
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Diana White-Pettis
Upper Marlboro, MD
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Kathleen Daniels, Prob...
San Jose, CA
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Susan Emo
Kingston, ON
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Wayne Zuhl
Cranford, NJ
5,583,328
a simple message with a graphic that's eye catching.... white background....less is better.... if they need to focus to read it, it's in the trash...
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Troy Erickson AZ Realt...
Chandler, AZ
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Ryan Huggins - Thousan...
Thousand Oaks, CA
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Pete Xavier
Pacific Palisades, CA
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Tony and Suzanne Marri...
Scottsdale, AZ
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Peter Testa
Danbury, CT
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Debe Maxwell, CRS
Charlotte, NC
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
2,195,824
Offer the 25+ page RPR Owners Report updating their current value EMAILED to them
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Eva B. Liland Century ...
Lancaster, CA
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Pete Xavier
Pacific Palisades, CA
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Peter Testa
Danbury, CT
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
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Michael J. Perry
Lancaster, PA
5,117,178
Barbara Todaro will provide you the best input... she's the queen of mailings.
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Pete Xavier
Pacific Palisades, CA
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Wayne Zuhl
Cranford, NJ
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Fred Griffin Florida R...
Tallahassee, FL
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Bob "RealMan" Timm
Minot, ND
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Bob Crane
Stevens Point, WI
5,773,367
Wayne and Jean,
If you are going to do it, do it well. Most of the stuff we get looks like newsprint, cheap and ugly. A
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Melissa Jackson REALTOR
Azle, TX
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Pete Xavier
Pacific Palisades, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
6,426,149
a spreadsheet with all the homes nearby that were sold in the past 6 months showing the address and the price gained for each.
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Eva B. Liland Century ...
Lancaster, CA
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Melissa Jackson REALTOR
Azle, TX
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JoAnn Moore
Georgetown, DE
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Wayne Zuhl
Cranford, NJ
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Bob Crane
Stevens Point, WI
1,728,867
Free Easter Eggs direct from our mini-farm
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Anna "Banana" Kruchten
Phoenix, AZ
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Bob Crane
Stevens Point, WI
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Nina Hollander, Broker
Charlotte, NC
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Wayne Zuhl
Cranford, NJ
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Lyn Sims
Schaumburg, IL
5,246,557
A one shot approach is a pure numbers game. Maybe one in a hundred!
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Troy Erickson AZ Realt...
Chandler, AZ
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
2,785,606
Remember the rule: Whats in it for me is what others will be looking for
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
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Lyn Sims
Schaumburg, IL
991,852
I'm looking for humorous myself
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JoAnn Moore
Georgetown, DE
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Wayne Zuhl
Cranford, NJ
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Peter Testa
Danbury, CT
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Fred Griffin Florida R...
Tallahassee, FL
1,847,901
First I might add something from KCM about the overall market, then bring it down to your town with a few tidbits. People love short facts as long as it is pertinent about your area. I'm sure you can come up with something.
I wouldn't use an RPR report but how about Cloud CMA? They also have one of those type in your address & it emails you report. I think it's better than the RPR.
I can email you things I've done if you want.
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Melissa Jackson REALTOR
Azle, TX
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Peter Testa
Danbury, CT
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
3,350,764
I don't have the answer as I do not do direct mail. I know it needs to be compelling. If they are thinking of selling ... what is the most important thing to a seller. There needs to be a deep enough hook in the message for them to call and set an appointment. I wish you all the best with this.
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
1,157,791
Content that appeals to the recipient to encourage them to call you. It is a challenging project. Many people do not like to use the phone and it also depends on whether they need whatever you are selling, amongst other factors.
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
3,988,013
Give facts that neighbors want to know like list to sale price ratios, number of sales, highest priced, price per sq. ft. increases in home prices, etc. Also good calls to action work well. Make them catchy and not the traditional. You want people to save your card and put on refrigerator so they will call.
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Melissa Jackson REALTOR
Azle, TX
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
1,555,095
FREE Stuff works if it's perceived to have value. What can you give away that allows you to capture contacts? I think you want emails or texts over calls. People don't call as much these days.
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Melissa Jackson REALTOR
Azle, TX
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Fred Griffin Florida R...
Tallahassee, FL
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Wayne Zuhl
Cranford, NJ
2,684,769
Regular mailing. Monthly is best, if you have the budget for it. If not, no less than quarterly. Use a "large postcard" that does not have to be opened, and what Barbara Todaro said.
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Pete Xavier
Pacific Palisades, CA
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Wayne Zuhl
Cranford, NJ
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Peter Testa
Danbury, CT
7,871,821
Use the marketing materials recommended by Barbara Todaro
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Wayne Zuhl
Cranford, NJ
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Fred Griffin Florida R...
Tallahassee, FL
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Bob Crane
Stevens Point, WI
921,504
"..will make the phone ring.."
Meaning the only measure is picking up the phone and calling.
"FREE ice cream. DELIVERED" Pizza and yogurt work well too.
You may have been interested in folks calling regarding real estate. If only that had been made clear in the question. So, let me take a stab at that.
Folks thinking of selling have two questions on their mind.
What will it cost?
How long will it take?
There are 100 ways to address both concerns that do not include rebates, discounts or guarantees.
Of course you need to be mailing into a population where 5% is a meaningful number of owners and the houses are at the price point you prefer to work.
Remember other agents are stuffing their mailbox with stats and reports and values and guides and recipes without success.
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Troy Erickson AZ Realt...
Chandler, AZ
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Bob Crane
Stevens Point, WI
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Wayne Zuhl
Cranford, NJ
2,190,182
Current market info. Numbers. Everyone loves the numbers.
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Bob Crane
Stevens Point, WI
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Lyn Sims
Schaumburg, IL
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Wayne Zuhl
Cranford, NJ
5,063,430
I use EDDM for my farm - market reports and updates, information that I think will be valuable to home owners, etc.
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Bob Crane
Stevens Point, WI
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Lyn Sims
Schaumburg, IL
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Wayne Zuhl
Cranford, NJ
4,319,873
Wayne and Jean Marie Zuhl -- ExpressCopy.com have some good samples.
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Wayne Zuhl
Cranford, NJ
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Praful Thakkar
Burlington, MA
3,986,308
I think it could be what makes them read the item instead of throw ing it away right away
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Wayne Zuhl
Cranford, NJ
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Peter Testa
Danbury, CT
2,403,205
I don't have the answer Wayne and Jean Marie Zuhl but I sure plan on reading all the other answers.
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Wayne Zuhl
Cranford, NJ
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Peter Testa
Danbury, CT
3,590,666
Follow the Queen's advice! Barbara Todaro
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Wayne Zuhl
Cranford, NJ
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Fred Griffin Florida R...
Tallahassee, FL
151,633
I love to learn about new marketing ideas. So, I'll be following this post!
Thank you for asking your question!!!
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Wayne Zuhl
Cranford, NJ
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Bob Crane
Stevens Point, WI
4,434,177
979,596
Wayne and Jean - I am not the expert in this arena, and would have to defer to Barbara Todaro.
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Barbara Todaro
Franklin, MA
1,507,073
I like Barbara's answer. She knows her stuff!
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Wayne Zuhl
Cranford, NJ
231,948
I currently do not do EDDM, instead, I mail out refrigerator mini calendars with my business card attached to the top. I include what has sold in the last year on a mini flyer and offer a free home evaluation. That works for me!
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Melissa Jackson REALTOR
Azle, TX
3,071,589
4,800,132
4,907,547
1,209,450
5,258,966
599,734
Rather than shot-gunning to every home, why not target to the people most likely to move that match what your ready-able-willing buyers are looking for?
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Wayne Zuhl
Cranford, NJ
1,045,440
4,968,101