Wayne Zuhl, The Last Name You'll Ever Need in Real Estate (Remax First Realty II)

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1,371,820
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I saw a funny flyer/door hanger the other day . . .   "Call Me if you HATE unsolicited mail!" 

Apr 08, 2017 08:26 AM
Rainmaker
5,571,411
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

a simple message with a graphic that's eye catching.... white background....less is better.... if they need to focus to read it, it's in the trash...

Apr 08, 2017 02:07 PM
Rainmaker
2,020,450
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Offer the 25+ page  RPR Owners Report updating their current value  EMAILED to them

Apr 08, 2017 12:42 PM
Rainmaker
4,065,279
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Barbara Todaro will provide you the best input... she's the queen of mailings.

Apr 08, 2017 01:17 PM
Rainmaker
5,536,433
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne and Jean,

If you are going to do it, do it well.  Most of the stuff we get looks like newsprint, cheap and ugly.  A

Apr 08, 2017 11:35 AM
Ambassador
5,367,176
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

a spreadsheet with all the homes nearby that were sold in the past 6 months showing the address and the price gained for each.

Apr 08, 2017 03:41 PM
Rainmaker
1,636,342
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Free Easter Eggs direct from our mini-farm

Apr 08, 2017 12:46 PM
Rainmaker
4,167,416
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

A one shot approach is a pure numbers game. Maybe one in a hundred!

Apr 08, 2017 10:39 AM
Rainmaker
2,635,377
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Remember the rule: Whats in it for me is what others will be looking for

Apr 08, 2017 09:53 AM
Rainmaker
916,473
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I'm looking for humorous myself

Apr 08, 2017 04:24 PM
Rainmaker
1,717,404
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

First I might add something from KCM about the overall market, then bring it down to your town with a few tidbits. People love short facts as long as it is pertinent about your area. I'm sure you can come up with something.

I wouldn't use an RPR report but how about Cloud CMA? They also have one of those type in your address & it emails you report. I think it's better than the RPR.

I can email you things I've done if you want.

Apr 08, 2017 01:03 PM
Ambassador
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I don't have the answer as I do not do direct mail.  I know it needs to be compelling. If they are thinking of selling ... what is the most important thing to a seller. There needs to be a deep enough hook in the message for them to call and set an appointment.  I wish you all the best with this. 

Apr 08, 2017 10:10 AM
Rainmaker
1,157,485
FN LN
Toronto, ON

Content that appeals to the recipient to encourage them to call you.  It is a challenging project.  Many people do not like to use the phone and it also depends on whether they need whatever you are selling, amongst other factors.

Apr 08, 2017 08:58 AM
Ambassador
3,986,660
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Give facts that neighbors want to know like list to sale price ratios, number of sales, highest priced, price per sq. ft. increases in home prices, etc. Also good calls to action work well. Make them catchy and not the traditional. You want people to save your card and put on refrigerator so they will call.

Apr 08, 2017 08:34 AM
Rainmaker
1,217,219
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

FREE Stuff works if it's perceived to have value. What can you give away that allows you to capture contacts? I think you want emails or texts over calls. People don't call as much these days.

Apr 08, 2017 06:39 PM
Ambassador
2,564,951
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Regular mailing.   Monthly is best, if you have the budget for it.  If not, no less than quarterly.    Use a "large postcard" that does not have to be opened, and what Barbara Todaro said.

Apr 08, 2017 06:14 PM
Rainmaker
6,555,054
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Use the marketing materials recommended by Barbara Todaro

 

Apr 08, 2017 01:50 PM
Rainmaker
883,487
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

"..will make the phone ring.."

Meaning the only measure is picking up the phone and calling.

"FREE ice cream. DELIVERED" Pizza and yogurt work well too.

You may have been interested in folks calling regarding real estate. If only that had been made clear in the question. So, let me take a stab at that.

Folks thinking of selling have two questions on their mind.

What will it cost?

How long will it take?

There are 100 ways to address both concerns that do not include rebates, discounts or guarantees.

Of course you need to be mailing into a population where 5% is a meaningful number of owners and the houses are at the price point you prefer to work.

Remember other agents are stuffing their mailbox with stats and reports and values and guides and recipes without success. 

Apr 08, 2017 08:45 AM
Rainmaker
1,716,762
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Current market info.  Numbers.  Everyone loves the numbers.

Apr 08, 2017 08:26 AM
Ambassador
4,560,898
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I use EDDM for my farm - market reports and updates, information that I think will be valuable to home owners, etc.

Apr 08, 2017 08:23 AM
Ambassador
4,312,753
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Wayne and Jean Marie Zuhl -- ExpressCopy.com have some good samples.

Apr 08, 2017 10:04 PM
Rainmaker
3,985,837
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I think it could be what makes them read the item instead of throw ing it away right away

Apr 08, 2017 09:08 PM
Rainmaker
1,876,679
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I don't have the answer Wayne and Jean Marie Zuhl but I sure plan on reading all the other answers.

Apr 08, 2017 05:44 PM
Ambassador
3,260,962
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Follow the Queen's advice! Barbara Todaro 

Apr 08, 2017 04:43 PM
Rainmaker
144,616
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

I love to learn about new marketing ideas. So, I'll be following this post!

Thank you for asking your question!!!

Apr 08, 2017 01:21 PM
Rainmaker
4,433,683
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck

Apr 08, 2017 08:15 AM
Rainmaker
878,306
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

 Wayne and Jean - I am not the expert in this arena, and would have to defer to Barbara Todaro.

Apr 11, 2017 11:55 PM
Rainmaker
1,381,673
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I like Barbara's answer.  She knows her stuff!

Apr 09, 2017 06:23 PM
Rainmaker
224,251
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I currently do not do EDDM, instead, I mail out refrigerator mini calendars with my business card attached to the top. I include what has sold in the last year on a mini flyer and offer a free home evaluation. That works for me!

Apr 09, 2017 08:45 AM
Rainmaker
3,069,934
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Barbara Todaro nailed this one!

Apr 09, 2017 06:00 AM
Rainmaker
4,799,481
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Offer them something of value.

Apr 09, 2017 05:34 AM
Rainmaker
4,004,437
Richard Weeks
Dallas, TX
REALTOR®, Broker

"I have buyer's for your property"

Apr 09, 2017 05:30 AM
Rainmaker
875,127
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

Original content with an offer for services.

Apr 09, 2017 03:58 AM
Ambassador
4,205,928
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm with Barbara Todaro - less is more!

Apr 08, 2017 10:18 PM
Rainmaker
598,659
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Rather than shot-gunning to every home, why not target to the people most likely to move that match what your ready-able-willing buyers are looking for?

Apr 08, 2017 09:30 PM
Rainmaker
1,044,339
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Barbara Todaro will provide you the best input...

Mar 31, 2018 06:40 PM
Rainmaker
3,978,220
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

A card that has How much your home is worth!

Apr 13, 2017 07:08 AM