William  Piotrowski (Diamond Residential Mortgage Corporation )

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Rainmaker
1,048,681
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

It depends on how you got them to begin with, can you leap frog from there?I'd plug them into a Facebook ad campaign and also email them a special offer call to action related to the capture premise. Maybe offer them a FREE something or a chance to win X. 

Jan 25, 2017 07:27 PM
Rainmaker
634,116
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I agree with Thomas J. Nelson, Realtor, CRS Email them with a call to action.

I'd also add them to a good short term drip campaign designed for web leads.

Jan 25, 2017 07:43 PM
Rainmaker
2,886,061
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I am with Debe Maxwell on this.  I am not sure 200 clicks on a listing is what I would call a lead.  

Jan 26, 2017 08:48 AM
Ambassador
2,468,722
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

I like Debe Maxwell's answer.

Jan 26, 2017 07:16 AM
Rainmaker
1,506,571
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I would try to Google those names or use different services ( like https://pipl.com)  to find out more info. 

Jan 25, 2017 11:51 PM
Ambassador
3,720,216
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

If you have no numbers, you have to add them to your email newsletter and sometimes even a quick email response, "Just checking in with you - where are you in your home search process and can I be of any assistance to you?"

I get far more responses from VERY short emails with QUESTIONS than anything else, William Piotrowski.

Jan 25, 2017 09:09 PM
Rainmaker
3,985,581
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I would give some to my agents and contact all the leads ASAP

Jan 25, 2017 08:27 PM
Rainmaker
3,476,034
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Explain where they came from?

 

Jan 26, 2017 09:54 AM
Rainmaker
795,096
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Yea! Email them right away! Then put on a drip campaign and newsletter. I love email leads.

Jan 26, 2017 07:48 AM
Rainmaker
4,798,831
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Put them on an email campaign.

Jan 26, 2017 06:42 AM
Rainmaker
3,637,425
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

call to action email and add them to a drip campaign!

Jan 26, 2017 06:09 AM
Rainmaker
3,481,908
Richard Weeks
Dallas, TX
REALTOR®, Broker

It would be 200 leads that I did not have before.  I would set them up on an email drip campaign.

Jan 26, 2017 05:24 AM
Rainmaker
821,950
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I would change my website services.

What you need is their IP, not their email address. IF your service is not capturing IP, you don't need them.

However, using the email to put some heat on their goals to obtain a second level of interest will make the IP even more valuable.

Since you are focused on the email. I would put in the subject line the quote in the blog I posted this morning. 

Jan 26, 2017 05:15 AM
Rainmaker
4,432,941
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Email them right away.

Jan 26, 2017 05:11 AM
Rainmaker
1,618,650
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Scripts from Easy Agent Pro. 

Jan 26, 2017 05:01 AM
Ambassador
1,615,582
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Start working

Jan 26, 2017 04:14 AM
Rainmaker
5,883,760
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Add them to your email list.

Jan 26, 2017 03:06 AM
Rainmaker
1,157,329
FN LN
Toronto, ON

It depends on what the goals of those people or bots was when they clicked.

Jan 26, 2017 12:09 AM
Ambassador
2,242,477
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

First I would see if I have any of them in my existing database, and possibly with a phone number and address to contact. Otherwise a drip email campaign.

Jan 25, 2017 09:11 PM
Rainer
39,347
Quentin Delvigne
Drawbotics - Hinsdale, IL
Drawbotics is the marketplace for RE marketing

Well, email marketing works for conversion. But I think, in all honesty, it's not always enough. This is how I would do it:

So you have the list of 200 leads (emails and names?). I would use an e-mail marketing service like Mailjet or Mailchimp. They allow you to create personnalized e-mails, with a great layout (and actually have data on how your email campaign is doing ), and for only 200 addresses, good news, it's free! 

 

Make sure to have calls to actions, linking back to your website and social media profiles (Twitter and Facebook are the priority here). If you want to get technical you can even set up retargerting ads. So if they open your e-mail or visit your website, you can set up retargeting ads on Google, Facebook, etc.. (which is pretty efficient). 

 

When it comes to the ads, make sure to create a cool layout. I'd go with an ad about the listing they were interested about. I use canva (a free tool to create stunning visuals for your ads, it's super easy to use, free, and quite frankly, it will help your ads stand out). 

Good Luck :)

 

 

Jan 27, 2017 01:53 AM
Ambassador
4,306,997
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

William Piotrowski - definitely it won't be wasted...

Jan 26, 2017 09:26 PM
Ambassador
3,985,307
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I would use a BomBomb video to connect through email and create the personal touch.

Jan 26, 2017 08:56 PM
Ambassador
4,756,318
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Send them an email and ask for a phone number and more info on what I can do to help them.

If they fail to respond then they are not interested enough for me to spend time on them.

Jan 26, 2017 08:45 PM
Rainmaker
589,629
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & OC Laguna Nigel

Of course, I'd throw them into my Top Producer CRM and they'd get my newsletter every month and or more often.

Jan 26, 2017 05:22 PM
Rainmaker
465,654
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

If you have a website which allows for a drip campaign, I suggest a campaing based on this listing and see if you can get a dialouge going with any/all of the leads. We do this all the time within our brokerage and it works.

Jan 26, 2017 04:50 PM
Ambassador
2,209,980
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Thomas J. Nelson, Realtor, CRS nailed this one. 

Jan 26, 2017 04:15 PM
Rainmaker
1,306,592
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Name & email & nothing else?  That's a very low level lead, if you would even call it a lead.  I use Debe Maxwell's approach of sending out a quick "any questions I can answer for you" email.  I might add them to my newsletter too.

Jan 26, 2017 12:33 PM
Ambassador
3,302,643
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Research and then contact the hell out of them...

Jan 26, 2017 10:46 AM
Rainmaker
5,388,650
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

that sounds like alot of busy work for possibly nothing!!! just saying....

Jan 26, 2017 10:03 AM
Rainmaker
426,038
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I agree with many of the answers from my colleagues. Email and ask how I can assist. I've had quite a few of those and many do not respond back.

Jan 26, 2017 10:02 AM
Rainmaker
3,066,356
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Growing the database is usually a good thing

Jan 26, 2017 04:51 AM
Rainmaker
583,675
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Yech! Sounds like too much work because I'm already far too busy!

Jan 25, 2017 08:50 PM
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

William,

I think every one has given great answers, nothing to add. A

Jan 25, 2017 08:41 PM