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Rainmaker
5,096,466
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't have a brand, per se. I just try to give all my clients 5 Star Service.

Jan 10, 2017 03:45 AM
Rainmaker
2,219,617
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I am my own brand and it's very important.

Jan 10, 2017 06:56 AM
Rainmaker
5,194,022
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Self-branding and reputation trump any franchise brand!

Jan 10, 2017 06:04 AM
Ambassador
1,447,069
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I felt nothing was going to be more powerful than the Sotheby's brand which is why I joined the Brokerage.  I am the only one in my area so I guess I am the brand!

Jan 10, 2017 10:24 AM
Rainmaker
5,772,353
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

We think that if your intention is to be top of mind and income in your marketplace, you  need a brand.  If your goals are not in line with that (nothing wrong with that, you can still earn a great living), you don't need one.  I liken it to sports or Hollywood.  They are stars and there are supporting casts.  They both make a good living, the stars make the huge bucks.  

Jan 10, 2017 09:39 AM
Rainmaker
5,583,173
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

branding is very important.... my name is my brand in my area.... and the name continues with my daughter being in the business....

Jan 10, 2017 05:13 AM
Rainmaker
1,498,708
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

My service and I are the brand.  Branding is key.

Jan 10, 2017 09:16 AM
Rainmaker
864,658
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Branding is very important. Myself as the agent who serves client's need before her own.

Jan 10, 2017 07:18 AM
Rainmaker
1,466,207
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Peter Mohylsky Nina Hollander 's answer makes sense.

Jan 10, 2017 06:57 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It's important.  Though, it's difficult to find one that is really unique.

Jan 10, 2017 06:17 AM
Rainmaker
1,046,944
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Reputation is primary, and can't be created overnight. But while establishing that track record, it's good to be associated with something shiny in the public perception.

Jan 10, 2017 05:58 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Branding works well for UnderArmour where the customer and product has much in common. In real estate, we find, each client is different and branding may leave a existing part of our market on the curb.

Effective brands like Enterprise, Apple, Honest Tea, Air Jordan  and Fat Toad have all created and advanced their STORY which is inseparable from their brand.

REMAX has a story and an brand from which I benefit. The message, 'The mark of a REMAX agent' works well for me. This brand makes a HUGE impact on my engagement, conversation and presentation to homeowners.

If I worked under the shingle of "Gone with the Wind' brokerage, I would NEED a story and message, a brand if you will, to compete with those organizations whose story is already public.

 

Jan 10, 2017 05:09 AM
Rainmaker
823,379
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I like Nina Hollander 's response!

Jan 10, 2017 04:58 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I agree with Nina.

Jan 10, 2017 04:24 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Nina Hollander nailed this one!

Jan 10, 2017 04:19 AM
Rainmaker
4,903,221
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Where There's a Will, There's a Way!"   always works for me.

 

Jan 11, 2017 11:06 AM
Rainmaker
599,124
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I think it's important. I don't have personal branding but I do have office branding and put it everywhere.

Jan 10, 2017 09:09 PM
Rainmaker
3,986,196
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I am not the usual brand

Jan 10, 2017 08:18 PM
Ambassador
3,034,721
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Oh yes! We are also the owners of the real estate brokerage so brand is huge. For individual agents, branding should be a very important part of their business plan. 

Also,for Google, brand is huge. Your brand needs to be a part of your SEO strategy especially if you own your brokerage. But also if you want to compete with zippo online, you have to show Google that you are the brand over your niche. 

Jan 10, 2017 07:41 PM
Ambassador
2,679,649
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 I don't have a brand or a logo; I just be myself.

Jan 10, 2017 07:17 PM
Ambassador
2,167,208
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I was more of an anomaly than a brand, so I got noticed... usually in a good way.  LOL

Jan 10, 2017 07:00 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

If you don't establish your brand then the public will do it for you and the brand will be Generic. I do have a brand and it is very important.

Jan 10, 2017 06:22 PM
Ambassador
6,357,805
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

yes we do.

Jan 10, 2017 06:19 PM
Ambassador
3,339,834
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Being independent I am my brand.  Given that I am the brand I'd have to say it is very important and necessary 

Jan 10, 2017 05:57 PM
Rainmaker
2,809,749
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Peter - The very best move we ever made in our real estate careers was when Mary & I developed our brand and associated website in 99. Everything good came from that.

Jan 10, 2017 04:59 PM
Rainmaker
7,794,744
Roy Kelley
Retired - Gaithersburg, MD

No. I do have a positive reputation.

Jan 10, 2017 04:47 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Peter Mohylsky - oh yes, I have a tagline 'Home Away from Home' for specific niche.

Jan 10, 2017 03:20 PM
Rainmaker
1,237,595
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

service quality.....

 

Jan 10, 2017 09:25 AM
Rainmaker
613,494
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

Am I a brand?  Dunno...when I think of a brand I think of the franchise RE offices or the products on TV.

I don't know anyone in real estate that I would call a "brand", so I think it is overrated.

People do business with people they like...

Eve

 

Jan 10, 2017 09:21 AM
Rainmaker
2,776,061
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

RAN RIGHT REALTY is Richard Alan Naggar doing Real Estate right

Jan 10, 2017 07:39 AM
Rainmaker
987,352
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It's very important these days

Problem is G thinks if you're not a brand you don't rate being found

And yes, I am a brand

Jan 10, 2017 06:35 AM
Rainmaker
1,712,551
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Extremely important as well as know what all the components of a brand is.

Jan 10, 2017 06:24 AM
Rainmaker
3,415,644
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I am my own brand, my name, my picture and offering a better service than expected are what people remember. 

Jan 10, 2017 05:35 AM
Rainmaker
760,733
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

I have been making an events page for over a decade and hope that this has been part of my branding.  I also use a couple of models consistently "No one cares what you know unless they know that you care" & Our 4 Favorite Words are "Honesty, Integrigy, Ethics & Faith"  I hope these work for our branding as well.

Jan 10, 2017 05:22 AM
Rainmaker
1,840,356
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

You are right Peter, sometimes it's confusing. People trying to turn you 'into' a brand. I think we 'are' our brand. Is branding a slogon?  A slogo?  A what?

Jan 10, 2017 05:17 AM
Rainmaker
715,949
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Good morning Peter.  Branding is now critical in your marketing message. Even if it's just your name.

Jan 10, 2017 05:14 AM
Rainer
392,442
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Branding is very important in the United States.  We tend to be very inspired by particular brands.  

Jan 10, 2017 04:38 AM