I don't have a brand, per se. I just try to give all my clients 5 Star Service.

I am my own brand and it's very important.

Self-branding and reputation trump any franchise brand!

I felt nothing was going to be more powerful than the Sotheby's brand which is why I joined the Brokerage.  I am the only one in my area so I guess I am the brand!

Peter,

We think that if your intention is to be top of mind and income in your marketplace, you  need a brand.  If your goals are not in line with that (nothing wrong with that, you can still earn a great living), you don't need one.  I liken it to sports or Hollywood.  They are stars and there are supporting casts.  They both make a good living, the stars make the huge bucks.  

branding is very important.... my name is my brand in my area.... and the name continues with my daughter being in the business....

My service and I are the brand.  Branding is key.

Branding is very important. Myself as the agent who serves client's need before her own.

Peter Mohylsky Nina Hollander 's answer makes sense.

It's important.  Though, it's difficult to find one that is really unique.

Reputation is primary, and can't be created overnight. But while establishing that track record, it's good to be associated with something shiny in the public perception.

Branding works well for UnderArmour where the customer and product has much in common. In real estate, we find, each client is different and branding may leave a existing part of our market on the curb.

Effective brands like Enterprise, Apple, Honest Tea, Air Jordan  and Fat Toad have all created and advanced their STORY which is inseparable from their brand.

REMAX has a story and an brand from which I benefit. The message, 'The mark of a REMAX agent' works well for me. This brand makes a HUGE impact on my engagement, conversation and presentation to homeowners.

If I worked under the shingle of "Gone with the Wind' brokerage, I would NEED a story and message, a brand if you will, to compete with those organizations whose story is already public.

I like Nina Hollander 's response!

I agree with Nina.

Nina Hollander nailed this one!

Where There's a Will, There's a Way!"   always works for me.

I think it's important. I don't have personal branding but I do have office branding and put it everywhere.

I am not the usual brand

Oh yes! We are also the owners of the real estate brokerage so brand is huge. For individual agents, branding should be a very important part of their business plan. 

Also,for Google, brand is huge. Your brand needs to be a part of your SEO strategy especially if you own your brokerage. But also if you want to compete with zippo online, you have to show Google that you are the brand over your niche. 

 I don't have a brand or a logo; I just be myself.

I was more of an anomaly than a brand, so I got noticed... usually in a good way.  LOL

If you don't establish your brand then the public will do it for you and the brand will be Generic. I do have a brand and it is very important.

yes we do.

Being independent I am my brand.  Given that I am the brand I'd have to say it is very important and necessary 

Hi Peter - The very best move we ever made in our real estate careers was when Mary & I developed our brand and associated website in 99. Everything good came from that.

No. I do have a positive reputation.

Peter Mohylsky - oh yes, I have a tagline 'Home Away from Home' for specific niche.

service quality.....

Am I a brand?  Dunno...when I think of a brand I think of the franchise RE offices or the products on TV.

I don't know anyone in real estate that I would call a "brand", so I think it is overrated.

People do business with people they like...

Eve

RAN RIGHT REALTY is Richard Alan Naggar doing Real Estate right

It's very important these days

Problem is G thinks if you're not a brand you don't rate being found

And yes, I am a brand

Extremely important as well as know what all the components of a brand is.

I am my own brand, my name, my picture and offering a better service than expected are what people remember. 

I have been making an events page for over a decade and hope that this has been part of my branding.  I also use a couple of models consistently "No one cares what you know unless they know that you care" & Our 4 Favorite Words are "Honesty, Integrigy, Ethics & Faith"  I hope these work for our branding as well.

You are right Peter, sometimes it's confusing. People trying to turn you 'into' a brand. I think we 'are' our brand. Is branding a slogon?  A slogo?  A what?

Good morning Peter.  Branding is now critical in your marketing message. Even if it's just your name.

Branding is very important in the United States.  We tend to be very inspired by particular brands.