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Rainmaker
2,887,096
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hahhahahah ... click bait ... great content stimulates conversation and experience, background and how one engages in conversation increases conversion.  

Jan 03, 2017 09:18 AM
Rainmaker
466,544
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Millennials love testimonials - and they do review them. And I can absolutely state that bios are important and agents in my brokerage have gotten new clients from their bios.  I don't think give aways do anything.

Jan 03, 2017 10:48 AM
Rainmaker
817,652
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Annette, love the self-deprecating humor!

Perhaps you could include a link on your post over here to Q/A!      ^_~

Jan 03, 2017 10:10 AM
Rainmaker
2,558,450
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Give aways works in the moment but after what then? Bio's are too pat now a days. On testifying, that's showtime. You either do or don't... know what you are talking about.

Jan 03, 2017 09:43 AM
Rainmaker
3,499,651
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

#2 -- you give to get. And they don't care about you until they know what's in it for them.

Jan 04, 2017 04:01 AM
Rainmaker
686,859
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

4. Blogs.

I'm getting clients from them.

Jan 03, 2017 11:36 PM
Ambassador
3,306,363
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I like all of them!

Jan 03, 2017 11:33 PM
Ambassador
4,761,676
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Most likely a combo, but the first may be the most important.

Jan 03, 2017 10:01 PM
Rainmaker
583,975
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I've had good responses regarding my bio but never for testimonials. Odd!

Jan 03, 2017 08:37 PM
Ambassador
3,713,512
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Instead of online reviews, I attached a list of recent clients who have agreed to give me referrals.  There are so many fake reviews online that this works really well.  

I'm also blessed with a great bio. 

Jan 03, 2017 07:59 PM
Rainmaker
3,985,581
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

referrals

Jan 03, 2017 06:14 PM
Ambassador
3,721,980
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Content gets them there (to your site) - via Google.  Testimonials make them pick up the phone!

Jan 03, 2017 05:27 PM
Rainmaker
3,480,496
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Agent bio

 

Jan 03, 2017 02:21 PM
Rainer
24,918
Geraldine Harper
Real Broker LLC - New York, NY
Residential and Commercial Sales, Leasing Expert

I believe testimonials are the strongest although I agree that people sometimes believe they are fake.  Agent Bio would be the second greatest way for me, and it's important to give always in my opion. That said, implementing all three ways can assist.

Jan 03, 2017 02:08 PM
Rainmaker
2,750,794
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

LOL.  I'll go w/ testimonials and agent bio.  Oh, and maybe I'll insert a link here to my website. 

Jan 03, 2017 01:54 PM
Rainmaker
339,090
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Testimonials are by far the best to get the best leads. Bio would come in 2nd

Jan 03, 2017 01:27 PM
Ambassador
3,985,307
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Personal referrals have the highest impact so I would say testimonials are #1.

Jan 03, 2017 11:05 AM
Rainmaker
882,396
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Testimonials are fast becoming the new "thing" for judgement

Unfortunately, this can be a sliippery slope as anyone is able to so cal "review" someone without any verification at all

Welcome to social media garbage

Jan 03, 2017 10:19 AM
Rainmaker
1,482,878
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

First: Testimonials
Second: Agent bio
Somewhere way back in the dust: Give aways

Jan 03, 2017 08:45 AM
Rainmaker
864,056
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

I would have to say #1 for testimonials.

Jan 03, 2017 08:43 AM
Rainmaker
813,114
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

In my experience, actual client testimonials (not stars) have been the magic bullet.

Jan 03, 2017 08:42 AM
Rainmaker
1,320,647
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

All of them and especially you if we go to your post!

Jan 03, 2017 08:38 AM
Rainmaker
1,592,646
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Recent proven successes based on real numbers direct from the MLS

Jan 04, 2017 06:59 AM
Rainmaker
4,432,941
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

3

Jan 04, 2017 06:40 AM
Rainmaker
3,641,785
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Your initial presentation in the first 30 to 60 seconds!

Jan 04, 2017 06:34 AM
Rainmaker
3,066,356
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Door #1

Jan 04, 2017 05:26 AM
Rainmaker
822,110
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Ken Jones , Will Hamm , Geraldine Harper , Lynnea Miller 

Each of you identified Biographies as being the #1 conversion accelerator.

Testing done by biggies like : Russell Brunson, Jeff Walker, Frank Kern, Mike Koenigs, Brendon Burchard, Anik Singal, John Assaraf, and my fovorite Eben Pagan shared they too have discovered biographies to be more instrumental in conversion than Freebies and certainly more that testimonials. There is a catch.....

THE BIOGRAPHY MUST ALIGN AND SUPPORT THE CONTENT

If one positrons themselves as the GOLF COURSE housing specialist, conversion rates will be higher with a biography that establishes those golf course credentials more than a free round of golf. The biography must communicate the author has the solutions the reader needs.

Jan 04, 2017 04:50 AM
Rainmaker
697,079
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I vote testimonials.

Jan 04, 2017 04:38 AM
Rainer
149,806
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

I am a big believer that great content is what drives engagement, and with that in mind that is why I am pushing myself for more (better) content in 2017! Best of luck to you! 

Jan 04, 2017 04:17 AM
Rainmaker
4,798,831
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think I know.

Jan 03, 2017 04:54 PM
Rainmaker
541,598
Sean Casey
Patterson-Schwartz Real Estate - Newark, DE
Greenville, Hockessin, Newark & Bear Homes

I think testimonials if they are done right will increase conversion.  That will sometimes drive people to your Agent bio, so sometimes they work in tandem.  

Jan 03, 2017 04:49 PM
Rainmaker
1,619,355
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

That's hard to say because sometimes the testimonials by some clients don't turn out the best. They are not always wordsmiths so to speak.

Your agent bio might be the #1 choice.

My testimonials now have an anti-fake/verified logo on them from RealSatisfied.

Jan 03, 2017 04:00 PM
Ambassador
4,306,997
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 - I'd say all of them.

Jan 03, 2017 03:13 PM
Rainmaker
5,890,764
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Face to face contacts.

Jan 03, 2017 02:21 PM
Rainmaker
1,092,491
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Go knock on a few doors.

Jan 03, 2017 11:21 AM
Rainmaker
1,307,202
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Bio and testimonials I'd say are pretty close.  Testimonials can be easily faked, on Zillow they don't even need to be clients to give you a testimony (this came direct from a zillow sales person).  All you need to do there is talk to someone about real estate and they can review how awesomely knowledgeable you are.

Jan 03, 2017 10:34 AM
Ambassador
1,706,708
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

4. all of the above.

Jan 03, 2017 10:24 AM
Rainmaker
1,411,827
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Annette Lawrence , Palm Harbor, FL 727-420-4041 1. Testimonials

Jan 03, 2017 09:26 AM
Rainmaker
5,393,001
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

testimonials.... 

agent bio

 

Jan 03, 2017 09:09 AM
Ambassador
1,615,582
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

give aways

Jan 04, 2017 06:27 AM
Rainmaker
1,042,137
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

I would say lead funnels... Click Bait... progressive info but I suppose that was your point ;-) But the other 3 also have value as well.

Dec 03, 2017 08:46 AM
Ambassador
2,209,980
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I would have to say both 1 and 3. I read reviews and testimonials before making decisions, and I suspect that others do as well. 

Jan 04, 2017 03:07 PM