This is akin to 'ambulance-chasing' attorneys

No but that is bad. It is how so many people became upside down borrowing equity for material goods such as cars and boats and we know the rest of that story.

I haven't seen it but I don't think it's the right message.  

I don't like it....your home should not be your ATM!

That is why so many people lost their homes 2007-2011 because they used their home as a bank.

I haven't seen it, but I hate the whole idea. We had so many short sales because people used their homes as piggy banks for the wrong reasons some years back.

haven't seen it....many use their equity as their free cash!!!

"House Call Mortgage"

Let us make them infamous.

Based on history, they KNOW this is a gateway drug that will lead to incredible profit from fees and penalties all banks depend on. This is TARGETING homeowners who lack fiscal discipline...THEIR PREFERRED and PERFECT CLIENT.

Is it evil. You bet.
Is evil and bank synonymous. YOU BET!

Has any of them gone to prison. No, not one.

I'm not fan of anything saying "Your" in their advertising - awfully presumptous of them to do so

Those ads, in my opinion, are designed to appeal most strongly to those of later age who may no longer be weighing their decisions properly, and can't quite think things through.  The vulnerable elderly are probably their "best" customers! 

I've missed this ad, but yikes!  Your house is a savings account!  And withdrawals should not be done lightly.

I don't like that either, Carol Williams and no, I hadn't heard of them until reading your question.

I have not seen it.  The home is the bank's bank.  It is a great message for the banks ... not for consumers.  

Let's do it again and take all equity out of your houses. Sounds too familiar....

Not thrill about it.

Never saw it.

Carol Williams - believe me, that is sending the wrong message!

Just another stat up that is trying to get ahead with gimicks

I do investment real estate but a personal home is somewhat of an investment since you put out money for it, but to treat it like the bank got a lot of people in trouble in the bubble years.

I have not seen that commercial.

      Lots of people used their home for their bank in the mid 2000's... many of them were foreclosed upon.

They must not be in my area but here we go again with a bad idea. House = ATM

Sorry, don't watch TV.

Carol Williams I have not see it, but it is a bad message.

I think it's dangerous. 

I think for their business it is an attention getter. I don't like the message it conveys to encourage people to borrow money when they may not need to.

I think that can be very misleading.  

That's how we all got into this mess. Pay the house off & leave it alone!

Using your home as a bank has had this country in real estate slumps more than a couple of times in the last 40 years!

Tacky at best.  What they mean is your home is our bank.  LOL

Haven't seen it. I think it;s the wrong message about managing your finances

Working on a case the owner bought a home for $230K back decades ago. They owe the bank a total $978,000.... Have not paid a mortgage in 10 years because of taking out or refin. 

Carol Williams It sounds like the big Baby Boomer reverse mortgage bombardment.  I don't like it either.

No

I haven't seen it.

I have not seen this commercial.

Have not seen it

Greed