Create its own web page on your own domain on a site that you own.  Then create a single property listing for it on Realbird for syndication. Make sure to write an amazing article about it and find out what is unique about the property and write a press release about it. Send it out to your local papers, etc. 

If the property warrants it, hire a drone to get some great aerials. 

An effective website.

Realbird.com is very affordable and offers individually web pages for each listing. Using good keyword will help you more than anything.

Just make everything you use look wonderful - professional photography and brochure design, great staging.  Also, my broker has set up access to some high-end sites for our luxury homes.  Check with your broker.

create a webiste on Realbird.... load it with photos.... colored renderings....

I'm with Nestor & Katerina Gasset on this one!

Nestor & Katerina Gasset - have the best advice for your question!

Nestor & Katerina Gasset nailed this one!

I would say professional photography. 

Professional photography. Professional description for MLS, real estate websites (zillow, trulia, realtor, realbird), blogs and social media. Professional syndication.

I use realbird.com. Tell Gabe I sent you. But seriously check out what this site has to offer for one low yearly price. I can do single property website very easily. This impresses my sellers. It also does the virtual tour for you. 

On the internet.

Nestor & Katerina Gasset had a great process

new const? or existing..first use the word custom custom custom in all wording. like trump uses "wall". Lyn Sims  has it right.. i create a website for each of ours.. but we are selling multiple locations

write a post and share it on all of the social media channels.

make sure it is on the mls too.

Katerina has your best answer there.

• Professional photography (daylight and dusk)
• Professional videography (drone photography with specialty properties - lake, golf course, equestrian)
• YouTube
• LuxuryHomes.com
• Description - luxury home sellers do NOT like 'flashy' write-ups - they want what THEY love about the home described and for you to tout the location of the home.  
• Individual Website (specific niche url also)
• Individual FB Page - share on your business page and your company's as well.
• Mini brochures (folded business cards) that they can share with their friends, neighbors, co-workers
• Custom signs with texting number (some do recordings as well)
• Include "coming soon" "just listed" and "open house event" in newsletters and email flyers.
• Invitations to open house events
• Local high-end magazines
• BEFORE it's listed, start making calls to agents who sell in the area - when you call, you're also confirming that they received your invitation to your open house event AND let them know you'll send over the video if they think one of their buyers may have interest.  My most recent luxury home sale came from an agent call - she had shown her buyer another one of my listings nearby and I thought her buyers may like this particular home even more.  We chatted, I sent her the link to the photos and the YouTube walk-through tour (all on the same webpage) and we are Closing in a week on this property!

There you have it - the bulk of my secretsauce!!  Most of this I learned on my own during the downturn and from CRS designation but, added a few with the Certified Luxury Home Marketing Specialist certification. Hope this helps Reid Wyly!

Is it a luxury custom home?  My answer will depend on your marketing budget.  If your website has a decent SEO ranking,  your on-line efforts will be "optimized".

Not any different than other listings, Reid. We market internationally and intensively on all the major websites, YouTube and social media, etc.

Massively marketing it via all major network. Great pictures are the must. 

Reid Wyly - Internet marketing, Facebook advertising and of course, blogging here in 'Rain as Rainmaker.

Find or market for? I'm a bit confused

Professional photography (including dusk photos with exterior lighting on) and aerial photography, and at least some staging.  As for getting maximum exposure for it... social media -- target luxury/high end types, advertise in local country club and/or yacht/sailing club publications, etc.

I have not had thatissue in my area...I will be reading the answers

Do you use realbird.?

Syndication

Professional photography.   Professional description for MLS, blog posts, and social media.

Make sure the photos are gorgeous and consider a professional video. Market it here on AR and be sure to talk about the custom features. Set up a single property website and use a custom URL in your marketing. Perhaps a fun and creative open house (invite the neighbors)

All homes in our neighborboods are one of a kind. That does not mean they belong to estate catagory.  I suggest a professionally done viedeo.

I put a sign up and things go from there...

You 'create' exposure for  your listing.

Start with a post on the exact address of the property & description. Do a web flyer. Google will index it & that's a start.

Well-publicized and managed Open House Events