

1,472,241
Up here you need to specifically state how you arrived at that conclusion or claim in all advertising.
One for example claims to be the #1 Realtor in the area and in small print he says "voted by the Realtor's Mom"!
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Debra Leisek
Homer, AK
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Ryan Huggins - Thousan...
Thousand Oaks, CA
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Barbara Todaro
Franklin, MA
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S. Leanne Paynter ☼ Br...
Davie, FL
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Nancy Robinson Ranked ...
Royal Oak, MI
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Wayne Zuhl
Cranford, NJ
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Nina Hollander, Broker
Charlotte, NC
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Tony and Suzanne Marri...
Scottsdale, AZ
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Teri Pacitto
Westlake Village, CA
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Susan Emo
Kingston, ON
2,707,832
"Puffing" is alive and well in our industry and interestingly enough, those that puff the loudest usual fall the hardest.
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Debra Leisek
Homer, AK
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Anita Clark
Warner Robins, GA
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Barbara Todaro
Franklin, MA
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Eve Alexander
Tampa, FL
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S. Leanne Paynter ☼ Br...
Davie, FL
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Nina Hollander, Broker
Charlotte, NC
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Tony and Suzanne Marri...
Scottsdale, AZ
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Peter Principe
Washington, DC
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Melissa Jackson REALTOR
Azle, TX
5,388,691
If that is so, what is unethical about it? There are always agents claiming something and I learned a long time ago to stop paying attention to it.
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Barbara Todaro
Franklin, MA
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Eve Alexander
Tampa, FL
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Richard Weeks
Dallas, TX
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Richard Bazinet /MBA, ...
Scottsdale, AZ
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Anthony Acosta - ALLAT...
Atlanta, GA
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Lyn Sims
Schaumburg, IL
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Nina Hollander, Broker
Charlotte, NC
352,976
There are so many #1 agents in our area that I lost count...or so they say, and often from the same company.
I don't pay much attention to that and doubt the public does.
I like the term Top Producer too...I had twins when my son was 2 1/2 so that made me a top producer. 3 kids under 2 1/2....they thought I was #1 and I was.
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Katina Hargrove 352-55...
Eustis, FL
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Ryan Huggins - Thousan...
Thousand Oaks, CA
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Paul Weir
Grass Valley, CA
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S. Leanne Paynter ☼ Br...
Davie, FL
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
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Tony and Suzanne Marri...
Scottsdale, AZ
3,764,541
Leanne, these claims mean nothing anymore. When you hear that so-and-so sold 3000 houses last year? Yeah. Right. Maybe the brokerage company he owns did, with a total of 300 agents.
Forget numbers. Forget about other agents' dubious claims. Just give seriously awesome service to your own clients. Stress quality and competence, and the numbers will take care of themselves.
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Paul Weir
Grass Valley, CA
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Richard Lowery
Clarksville, TN
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Lyn Sims
Schaumburg, IL
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Nina Hollander, Broker
Charlotte, NC
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Tony and Suzanne Marri...
Scottsdale, AZ
3,074,716
Patricia Kennedy nailed this one...
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Patricia Kennedy
Washington, DC
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Norman Neyman
Midland, TX
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Nina Hollander, Broker
Charlotte, NC
4,273,331
If it's your company and you know it's not true; than I'd talk to your managing broker.
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Nina Hollander, Broker
Charlotte, NC
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Tony and Suzanne Marri...
Scottsdale, AZ
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Paul S. Henderson, REA...
Tacoma, WA
3,988,144
These claims tend to bother the single agents and very small teams the most. The public realizes one person cannot do a transaction a day. It's not humanly possible. Just focus on what you can do and do it well.
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Brad Rachielles
Upland, CA
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Richard Weeks
Dallas, TX
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Nina Hollander, Broker
Charlotte, NC
2,443,346
Only if it is true, which means they may have to advertise differently each year.
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Larry Johnston
Elkhart, IN
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Nina Hollander, Broker
Charlotte, NC
5,202,549
I see it here too. There are several agents who have large teams but they are "#1 agents," or something similar, in the county. I imagine this means something to some buyers and sellers. Others won't care and will know 1 agent cannot sell a home every day
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S. Leanne Paynter ☼ Br...
Davie, FL
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Nina Hollander, Broker
Charlotte, NC
1,153,799
I don't see where it's an ethical dilemma Leanne then again I'm not a subscriber to those tactics either.
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Nina Hollander, Broker
Charlotte, NC
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Pete Xavier
Pacific Palisades, CA
957,572
Remember Avis? they went a very long way saying" we are number 2 so we try harder" ... the general public don't like braggart sales people..... they just want to be treated like they are number 1....
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Katina Hargrove 352-55...
Eustis, FL
1,641,729
I think so many people claim number one or top 10 or best in their company etc. that nobody's taking it seriously because have you ever seen anyone ever ties their number two? I put no stock in it.
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S. Leanne Paynter ☼ Br...
Davie, FL
5,585,039
if it's honest information that can be verified, boast away.... there's nothing unethical about top ranking.... people like to do business with successful people....if those who are successful do not announce it, no one else will!!!!!
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S. Leanne Paynter ☼ Br...
Davie, FL
2,717,898
I know teams where they pick one "face" out of the Team, and give him/her all the credit for the sales, so that they can get large "sales numbers" on Zillow and elsewhere.
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S. Leanne Paynter ☼ Br...
Davie, FL
4,791,716
I like Teri Pacitto's response. I'm sure she has photos to share.
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Teri Pacitto
Westlake Village, CA
1,466,257
S. Leanne Paynter ☼ Broward County, FL These claims don't really mean much. What is the company policy for this? When I first got into real estate every agent was number one in my geographic area. It will continue to happen.
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Richard Weeks
Dallas, TX
282,118
Agreed... they are mini brokerages in bigger offices and should be advertised as such. If you are a team say so! Its that easy.
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S. Leanne Paynter ☼ Br...
Davie, FL
2,231,519
If what is been advertise is true, no problem.
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Anthony Acosta - ALLAT...
Atlanta, GA
286,198
I don't like it but I actually use it in my listing presentation as to why they should use me instead of someone who will pawn you off to a team member.
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S. Leanne Paynter ☼ Br...
Davie, FL
3,417,456
Most often i see it even worse where 1 agent who has the team takes all the credit for that team under that 1 name.
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S. Leanne Paynter ☼ Br...
Davie, FL
1,014,238
1,875,168
They are a collective of one. Even though they are a team they are an agent so to speak.
Yeah they can much to your dismay. They better be thruthful about it but if they are not - not really much you can do about it. It's a spin on numbers.
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Richard Weeks
Dallas, TX
936,418
It can be misinterpreted by the public. Many agents know it's probably bs. We had an agent once who advertised that he was #1, blah, blah. Our broker received a lot of complaints from other agents and brokers who knew he wasn't #1. Agents will just claim they are #1 in certain zip codes, or #1 in certain months, etc.
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Nina Hollander, Broker
Charlotte, NC
1,314,063
I don't see it as an ethical problem if what they are advertising is a true statement of fact. Without knowing the details, it is hard to really make a decision. There are different types of teams, each organized to suit their members needs.
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Nina Hollander, Broker
Charlotte, NC
4,322,295
S. Leanne Paynter ☼ Broward County, FL - I know it's not apple to apple comparison - however, it is okay to market it.
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Lyn Sims
Schaumburg, IL
5,774,106
Leanne,
One of oour clients has a trophy to prove it from the company, not based on his imagination or Mom's view.. If you can't prove it, it means ZERO
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Richard Weeks
Dallas, TX
321,664
Ethical? Not sure, but I do get tired of seeing these type post on facebook. I just keep scrolling.
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Nina Hollander, Broker
Charlotte, NC
6,766,375
Is it true?
Most people pay very little attention to these puffy claims.
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Anthony Acosta - ALLAT...
Atlanta, GA
537,639
126,131
If it is a proven statistic, than I would understand. However, that may not be the best thing to do within your own office.
682,276
I do not see an ethics problem but I rather a lack of good business sense advertising directly against agents in the same brokerage in a [FAILED] attempt to make themselves look better? Contemptuous.
359,372
I think toooooooo much bragging is not the way to go. It is not about YOU, it is about your Client and their needs! It seems in most offices, there are top producers, the best of the best never mntion that, people just know. Debbie
1,713,581
You have to have the metrics to back it up or you would be in violation of the COE.
597,572
Comparing apples with apples I have no problem. Apples to oranges would be unethical.
1,546,224
Yes. Most teams fall under one agent out here, such as the "Ryan Huggins Team" (names changed for obvious reasons). In those teams the named team agent is on all the contracts and gets co-credit for all the sales, sometimes sole credit (depening on how the team contracts are written).
Is it ethical? Maybe, maybe not. Does it violate NAR's COE? Out here, no one can be held accountable to it, so that's irrelevant.
I ignore the "top 1% of all agents" claims. If someone brings it up well, I'm the #3 agent in the county and soon to be in the top 100 in California (on Active Rain) and the #1 agent world-wide for my brokerage (also the only one). Once they understand that, the client usually dismisses the other agent's claims.
5,292,059
929,845
2,195,259
If it's true, there is no problem with it. Although I am a team leader, my sales prove the numbers. Other team leaders, maybe not. Hard to say.
I do know this, agents who are not on a team probably resent it.
1,269,143
Donal% claims she is a jerk
Hi&&8$ claims she is the best
Who do you believe it?
637,764
There are so many claims out there, each one tries to outdo the other. Someone said to me when I opened my brokerage in Carmel-by-the-Sea: "but there is so much competition." But that is true in all businesses. Get over it, and come up with your own strategy to stand out.
5,177,792
2,872,471
965,617
If there are 200 licensed agents/brokers at that exact office...and he/she is in the #1 or 2 spot...I would say it is okay.
Large brokerages own more than one location many times...and even though he/she might be in the top 1/2 of all locations thrown together...I would consider that deceptive.
But here is the kicker: His/her clients are ripe for harvest by you and others because they know they did not get stellar treatment. One licensed agent can only professionally and completely serve a limited number of clients no matter how many assistants he/she may have.
5,558,757
8,237,031
42,763
How bad is it affecting you? If you are upfront and honest, you will gain followers and clients because you are REAL. I used to get aggravated from going into the real estate groups on Facebook and each time a potential client even hinted that they may need some help, they were hit from every single angle possible from all of these real estate "pros" who were the best thing since 'sliced bread.' Just take a deep breath, giggle and know that these outrageous claims are just that and people see through the nonsense. At the end of the day, people looking to buy or sell properties want to work with people who have confidence and integrity; they don't want used car sales-people! It is heartbreaking to see people fall into a bad deal but you have to be there to truly help those who want YOUR help. Have a great day being awesome to and for your clients!
4,434,277
232,119
Depends - it happens and is rampant in many areas. I just ignore them and focus on our business
2,448,781