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Ari Taylor, Realtor with Century 21 North Shore! (Century 21 North Shore)

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Rainmaker
1,844,271
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

It's very - it's my online business card that works 24/7 for me. When I'm taking a nap - it's working for me!

I don't only have one.

Jul 29, 2016 03:35 AM
Rainmaker
2,781,153
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Its the business card of today....

Jul 29, 2016 02:02 AM
Ambassador
1,452,719
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

A decade ago?  VERY important.  Today?  Not nearly as important as I'm found in far more ways than my site.  Social media is huge for me and of course my blog.

Jul 29, 2016 01:55 AM
Ambassador
6,393,154
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Most agent websites are so cluttered with crap that they are useless, much better to concentrate your efforts on your blog where you can distinguish yourself from the competition and gain tons of seo.

Jul 29, 2016 01:45 AM
Ambassador
2,178,553
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

When I was an active agent my website and blog were the most effective in lead generation (75% of new business).  Social media aside, if I were a new agent now, I would definitely have an IDX website that I can easily customize at will... AND post obsessively to my blog.  

Jul 29, 2016 01:35 AM
Rainmaker
823,579
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

My website is very important and my other Social Media posts help generate leads to my website.

Jul 29, 2016 04:09 AM
Ambassador
2,684,009
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     It's the hub of the wheel.  My social media sites are out on the ends of the spokes, pulling everyone to the website.   But the social media sites act as "mini-websites"; often the leads come from Twitter or LinkedIn or ActiveRain.

 

Jul 29, 2016 03:16 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ari,

I think it is the first impression that people have of you.  A

Jul 29, 2016 03:14 AM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

My website is very important for credibility, listings, and lead generation.

Jul 29, 2016 02:20 AM
Rainmaker
2,462,740
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

My approach is similar to Fred Griffin's. Everything I do via social media is geared towards sending consumers to my Wordpress site where they can get local/national blog content, market reports, IDX feeds, etc.  

Aug 02, 2016 09:00 AM
Ambassador
3,043,162
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Website still is #1 for us followed by social media. 

We develop relationships with people on our website. Search is secondary. Connection and telling a story is more important. 

So we have a lot of niche websites in different niches and speaking to different avatars. 

Aug 01, 2016 09:55 AM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

It is very important!

Jul 29, 2016 10:06 AM
Rainmaker
2,817,671
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

VERY

Jul 29, 2016 08:52 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

 Ari Taylor You have received many good answers that should help you.  Good luck.

Jul 29, 2016 04:23 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

it's very important to me.... many of my listings come via my website....

Jul 29, 2016 04:10 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It's very important to me.  Not sure if its very important in the big scheme of things.

Jul 29, 2016 03:22 AM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

My website is very important to me, it is a part of my branding and how I am best able to market myself and my listings.  I control the site and what technology I can use and what I can say.

Search feature?  Buyers out here go to Zillow/Realtor/Redfin.  No one goes to an agent site or even our direct portals to the MLS.  I took down my search page.

My site's biggest attraction are the blogs and the area information.  That pulls in the most search engine traffic.  Links from the real estate portals drives the majority of the traffic to my listing pages.

Jul 29, 2016 03:18 AM
Rainmaker
989,652
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It's my most valuable tool

Jul 29, 2016 11:47 PM
Rainmaker
2,810,149
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ari - It's about 30% of my total business important.

Jul 29, 2016 05:35 AM
Rainmaker
4,882,355
Richard Weeks
Dallas, TX
REALTOR®, Broker

At one time pretty important; however, now I think my Face Book page is more important.

Jul 29, 2016 01:31 AM
Rainmaker
4,935,667
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

In the late 90's it was important, now not so much.

Jul 30, 2016 03:47 AM
Rainmaker
1,725,996
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

The blog site; not too important, but our IDX site; VERY!

Jul 29, 2016 11:05 PM
Rainmaker
911,228
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Less people seem to use website to search for listing since there are so many options available these days for the public to search. Even our mls provides a search site for the public. Websites are important for other things though.

Jul 29, 2016 11:02 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Kenneth J. Jones nailed this one!

Jul 29, 2016 09:47 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Important.

Jul 29, 2016 09:21 PM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

We have a better search service than most local agents and much better than Z or T so we do get good leads and new business just from our site. But it isn't the driving force.

Jul 29, 2016 06:25 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Ari Taylor - for buyers to search the homes - really good resource. It's not fancy, though....

Jul 29, 2016 04:23 PM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

It is important to my business model.

Jul 29, 2016 02:43 PM
Rainmaker
2,362,601
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

not enough!

Jul 29, 2016 02:15 PM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Very

Jul 29, 2016 01:27 PM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

It's pretty important.

Jul 29, 2016 11:27 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I fel like it is very important but also important for me to route the public over to it and get them engaged.

Jul 29, 2016 11:24 AM
Rainmaker
1,209,215
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Eh...  

Jul 29, 2016 10:19 AM
Ambassador
5,048,883
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I think it's become less important - there are far too many places for buyer to search for homes, and I get found in lots of different ways. And I offer multiple search options anyhow.

Jul 29, 2016 04:15 AM