3,071,489
to quote Michael Jacobs "parked and reading"...uhh...I mean...it depends!
-
Ryan Huggins - Thousan...
Thousand Oaks, CA
-
Tony and Suzanne Marri...
Scottsdale, AZ
-
Michael Jacobs
Pasadena, CA
679,404
I do not actively promote a Free Market Analysis. I'm thinking most agents in our area do a free CMA so when a prospective seller calls I mention it quickly while I go over the details of what they can expect when we meet. Once we meet, if the seller is serious about putting their house on the market, and are not just "information gathering" I would say I get 9 out of 10.
-
Hella M. Rothwell, Bro...
Carmel by the Sea, CA
-
Nina Hollander, Broker
Charlotte, NC
3,168,134
I don't promote "free" anything. I do offer to evaluate their marketable value if interested in selling on my site and I get a few leads from that a month. I'd say I get the listing 25% of the time. Sometimes they have no true intention of selling and sometimes they think their home is worth far more than the comps show.
-
Hella M. Rothwell, Bro...
Carmel by the Sea, CA
-
Nina Hollander, Broker
Charlotte, NC
3,048,846
It depends on how you are sourcing the requests. Are you running Facebook ads for home values, are you buying house value leads ( requests for home values from PPC) or are you dominating your organic SERPS for home value terms and those people are calling you ready to list? You are going to get different results with each of those sources.
They all work but you have to work to get results.
I have found the PPC method get the worst leads.
The FB ads depending on who you are targeting and how blinded your particular market is to them, work pretty well.
The best of course is organic traffic from the direct search of the question of home values.
Here, zillow is super inaccurate, like one of the lowest in the nation. Sellers here don't like zillow. In our market sellers want a real estate broker who is good with market values to give them the info.
We still get better results from marketing to expired listings. But free home values work and so do just listed postcard and just sold postcards even if they have been used for decades:). Katerina
-
Hella M. Rothwell, Bro...
Carmel by the Sea, CA
-
Fred Griffin Florida R...
Tallahassee, FL
5,772,940
Each area is different, and many just don't bother with that. I think that Fred Griffin makes an excellent point. A
-
Nina Hollander, Broker
Charlotte, NC
-
Fred Griffin Florida R...
Tallahassee, FL
5,033,001
I have at least 9 listing appointments a month and rarely don't get the listing. Many times it can be a home that will be coming on the market in 6 months to a year. Consumers pretty much expect a market analysis to be free.
-
Nina Hollander, Broker
Charlotte, NC
991,652
It depends - sometimes I get many requests sometimes not so much
-
Jessie Cochran
Panama City, FL
1,525,616
Most consumers go to the "Z" to get their value or the tax assessor's office.
-
Hella M. Rothwell, Bro...
Carmel by the Sea, CA
2,684,769
IMHO, this marketing tool was over in the 1990's.
-
Nina Hollander, Broker
Charlotte, NC
637,484
Interesting, isn't it? Sometimes we just blindly do what others do...
-
Nina Hollander, Broker
Charlotte, NC
321,564
I tried to market this idea for a short period. Only one serious homeowner and they wanted to try FSBO. That was god for me, was a mobile that had been added on to. More people were curious.
-
Nina Hollander, Broker
Charlotte, NC
5,062,995
I think many consumers go right to Zillow!
I do not specifically promote it. Have had a few requests one of my sites but no conversions yet
-
Nina Hollander, Broker
Charlotte, NC
2,707,721
Very rarely does anyone ask and those typically do not turn into listings.
-
Nina Hollander, Broker
Charlotte, NC
12,942
I promote it and have got none.....hmmm maybe I ought to rethink that.
-
Nina Hollander, Broker
Charlotte, NC
3,986,308
I have people ask me if I do a free market and I tell them yes, and I have not seen anyone charge for one in my area
-
Nina Hollander, Broker
Charlotte, NC
2,378,945
when i do it, they are always for insurance etc - haven't converted one yet!
-
Nina Hollander, Broker
Charlotte, NC
6,424,196
Beyond the free stuff I put in my blog, the real analysis gets a bit expensive.
4,800,132
5,879,125
I have not advertised this for a while, I usually get enough calls from my sphere.
864,708
Not enough.
Buyers are checking Zillow and most recently Redfin for comps.
1,506,773
I don't do that. I figure between Zillow and Realtor.com, they've got it covered, afterall that's where people start their home search. I do CMAs for listing appointments and those are manual and detailed. If I had some automated tool "fill out this form and get a free CMA instantly" and I was gearing my site and business towards this, it would be worthwhile. Since I represent investors and my site is geared more towards selling listings (primary) and selling the company/me (secondary), free CMAs don't benefit me.
921,504
It is true homeowners WANT to know what their home is worth.
It is true homeowners believe they already have that information, they simply pick the number they want to believe.
An agent can join the chorus and offer another number that comes with a manipulative sales pitch.
But what does the homeowner who already has numbers want now/next?
That is what I advise agents should market.
5,583,328
we get over 95% of them....the others may not be selling or have a close friend they're calling but called us because they know we know our stuff!! and that's ok....we don't pressure them but we make sure they clearly understand that if it doesn't work "as planned" we are available ....they like that...and we have been called in to take over a few times....
as for how many we get per month, that varies but I can tell you we are listing agents and my marketing makes the phone ring enough times to feed three families who are in real estate!! they each average 40 to 50 listings a year and that doesn't include the subdivisions....
7,870,198
4,434,177
5,115,878
I don't promote these... they never really worked. I think much of the public already knows we'll do one if they ask.
2,538,633
Good morning Hella. Most of my Realtor referral partners do free reports, the others only represent buyers.
4,319,773
Hella M. Rothwell, Broker/Realtor® I have never tried this - should start working on it....lol!