Olga Simoncelli, CONSULTANT, Real Estate Services & Risk Management (Veritas Prime, LLC dba Veritas Prime Real Estate)

Spam prevention
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Olga,

It is what is known as "Taboo" marketing!  It catches attention and brings brand recognition.  Brand recognition is an important part of marketing.  A

May 04, 2016 05:11 AM
Rainmaker
881,609
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Who's looking at the shoes LOL

May 04, 2016 09:39 PM
Rainmaker
1,618,650
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I agree that I love his shoes. There are shoes in the ad but a lack of anything else. Is that what it's saying?

I'm betting that guys are not looking at the shoes. Just a guess.

May 04, 2016 06:45 AM
Rainmaker
1,411,327
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Olga Simoncelli Are they wearing shoes? lol Just kidding! This is an old practice to get attention to these types of ads. Car companies, conventions and many others have been doing this for years. This is a little bit over the top.

May 04, 2016 06:25 AM
Rainmaker
1,306,592
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Marketing 101: Sex sells.

May 05, 2016 11:14 AM
Rainmaker
589,629
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & OC Laguna Nigel

It sure get the company noticed so yes.

May 05, 2016 05:59 AM
Rainer
229,778
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

I don't see any shoes!

May 04, 2016 09:55 PM
Rainmaker
2,750,179
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Interesting. I thought their target was women, not men.

May 04, 2016 09:50 PM
Rainmaker
1,828,759
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

made a lot of people look 

May 04, 2016 09:22 PM
Rainmaker
788,866
Susan Laxson CRS
Palm Properties - La Quinta, CA
Local Knowledge & Global Network

It captures the attention and that is what marketing is all about. While nice shoes and comfortable, I wouldn't call their shoes as the sexiest shoes to go with this ad. I prefer Louboutin for that title.

May 04, 2016 09:15 PM
Rainmaker
2,333,841
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Olga. You bet it will. It is all about name recognition, so any ad that has sexual overtones or content, will accomplish the goal.

May 04, 2016 06:44 PM
Rainmaker
1,506,571
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

wow, that a bit too much even for my taste. I understand that they want to be noticed, but I find such marketing to be tasteless and somehow desperate. 

May 04, 2016 05:15 PM
Rainmaker
1,523,816
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

That ad is promoting a lot of things, but shoes is not the first to come to mind.

May 04, 2016 03:30 PM
Ambassador
3,985,307
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The ad does nothing for me and doesn't make me want to buy shoes. 

May 04, 2016 01:54 PM
Ambassador
3,713,390
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

The guy helping me in Nordstrom's shoe department sells me shoes.  Not the ads.

May 04, 2016 12:20 PM
Ambassador
2,209,980
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

That ad doesn't do anything for me. 

May 04, 2016 12:19 PM
Rainmaker
3,985,581
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I am thinking the guys may buy the shoes if the models are there

May 04, 2016 11:54 AM
Rainmaker
1,680,239
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Oh!  I hadn't noticed the shoes!  

May 04, 2016 11:19 AM
Ambassador
2,020,836
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

If I buy anything it's shoes but this ad would not propel me to run out and look for this particular brand.

May 04, 2016 09:43 AM
Rainmaker
5,388,650
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I guess it must!!! to a certain audience....

May 04, 2016 07:47 AM
Rainmaker
2,557,820
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Just what are they selling and may I add, the last thing looked upon is shoes?

May 04, 2016 07:22 AM
Rainmaker
812,414
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I actually love it. As an aside . . . in the early 80s I was a club DJ and part of my job was to produce and MC lunchtime fashion shows for the business clientele who dined at the restaurant during the day. We would pair furs with bikinis and lingerie, and the highest stiletto heels the models could negotiate stairs in. HUGE success and the local stores would loan us inventory any time, for a plug. It always sold their stuff as well as pricey martinis . . .

May 04, 2016 06:07 AM
Ambassador
4,756,318
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

It did not sell any to me.

I know which boot/shoes I like and where to buy them, not much has changed in 30 years.

May 04, 2016 06:06 AM
Ambassador
2,804,201
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Olga - I don't think I'm their target demographic - can't remember when I last wore heels - but it always interesting to see traditionally male-oriented advertising targeted at women. I'd defer to Ron and Alexandra Seigel on this one.

May 04, 2016 05:27 AM
Rainmaker
4,798,831
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It doesn't do anything for me.

May 04, 2016 05:06 AM
Rainmaker
3,676,349
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Exposure.   

May 09, 2016 12:00 AM
Rainmaker
3,476,034
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

really, what will they think of next.

May 08, 2016 12:14 AM
Rainmaker
1,091,930
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Chineselaundry.com ?

May 04, 2016 06:30 AM
Rainmaker
1,319,897
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

A bad question as I am not oe to watch  or look at advertisements; if I like it I buy it. Also I do not have money invested in the company so it is their choice.

May 04, 2016 05:30 AM
Rainmaker
1,482,006
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I'm in agreement with Tammy Lankford, .  I do not choose to support those kind of brands.

May 04, 2016 05:12 AM
Ambassador
2,961,637
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

There are actually many products that I just no longer purchase because of the distasteful ads they have.

May 04, 2016 05:02 AM