All of the above.

Just put out a brand new trifold brochure.   It's in businesses, restaurants and marinas all over plus it's a great handout when I bump into someone at the grocery store.   Business cards are too easy to discard but the brochure has helpful information in addition to my contact data.   And if they leave it laying around, it is a draw to the eyes of a passerby that I may have never contacted otherwise.   And yes, I'm getting a great response from it.

Aside from that, I have personalized but simple "Thank you" notes that allow a brief comment that I send out for any excuse I can find.   People need to know they matter to you.   When they do, then YOU will matter to them !

Barbara Todaro used the magic word: "Consistency".  Whatever you do it must be done on a consistent basis!  

Mostly postcards but not a huge fan of print media.

well, I think you know by now that I use: newspaper full page ads; postcards; and brochures.... and I use all of them consistently.... 

Postcards for Just Sold, thank you cards, and sometimes postcards to neighborhoods I would like a listing.

Great point my old acting coach use to say be interested instead of trying to be interesting. I never forgot it.

parked and reading

I am waiting for order of postcards with 800 number campaign to call and listen to topics related to retirement and the housing market.

I use pens with a flashlight.

I try to use Call to Action campaigns or call capture campaigns.

Property brochures. Neighborhood information.  Newspaper display ads. Post cards.

Good morning Fred. Only business cards.

 Flyers. Scratch pads.

We use very little print advertising, very little advertising in general, but every few years we do send out a few post cards.

Fred Griffin I do not do any of the print media marketing - yet.

(Personal Thank You Notes are NOT included in this - I do send personal notes.)

I run in several magazines and I do direct mail.  

Nothing in paid print advertising.  I like note cares though and newsletters.

Fred, I have used all of the above at one time or another over the past few years. Magazine and newspaper ads were costly and ineffective and post cards were a waste of time and money.

I occasionally use brochures and flyers but the best results have come from direct mail (not post cards) and business cards. I recently got a call from a direct mail piece that I sent nearly a year ago...the customer held on to it all this time!

And I once had a call from someone I met at a networking function and gave my business card. He carried that card in his wallet for 3 years before deciding to call me!

Print advertising does work in my market and do we a weekly ad in the real estate section of a popular paper. We get a lot of calls from that ad. Postcards also work and I do postcard mailings. 

Postcards, flyers, Newspapre ads if it is a Sunday open house (company pays), business cards and some other things.

I sometimes advertise in home magazines or other local publications but very rarely as the ROI is simply not there.

Fred Griffin PDF packages and networking.

I usse mostly print ads

I have a personalized magazine that gets sent bi-monthly.

Mostly post cards, and I staple my business card to flyers.

Postcards to select client prospects

Right now: flyers, a directory ad and business cards.

In the future: targetted mailers.

Postcards, expired listing letters, letters, thank you cards and newspaper clippings of those who the story is about, and newspaper articles pertaining to the market to give 3rd party validation to what our message is. 

I'm a Green Realtor, so I print only if it is necessary. Business cards, fliers, sending out Thank You and Hello cards, farming letters. 

We use a monthly Real Estate Book Ad and the local paper for open house ads.

postcards, san diego business journal, and our local community papers

I do some spreadsheets for investor seminars but I usually give out about 100 jump drives with a lot more robust information and an .MOV file of the presentation with voiceover. 

Postcards only. Brochure flyers for my listings that's it. Copy machine takes care of it great.

I've just started using Just Listed and Just Sold postcards.  I don't use newspaper unless client insists on an ad.  Just don't get the ROI for the high expense.

I use the appropriate tool based on my goals and expected ROI of using the specific tool for a specific situation.

Fred. 

We recommend all of these if they are appropriate to the marketplace.  In Ocean Reef, Key Largo area, all of these were appropriate and worked.  Will they work in Tallahasse?  I have no idea, and I would find out by studying the market.  This kind of marketing works in Aspen, parts of Los Angeles County..  Someone just signed 8 multimillion $$$ listings because of handwritten notes...The other part of this is thinking strategy...A

It does not matter what I use, but I will share later.

What matters is what do the Heavy Hitters in your area use? Model what they are doing.

I use postcards for direct response and EBM purposes.

30% of Open House attendees come from the newspaper ad.

Flyers capture those available in the 90 day market.

Business cards? I have them and distribute them but track no business to their use although they likely serve to remind of the conversation.

Acknowledgment letters keep the referrals coming.

Post cards and flyers. 

Postcards and magnetic sports schedules and calendars.