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Rainmaker
1,513,143
Raymond E. Camp
Ontario, NY

If done correctly no; and now with video it can become more engaging.

Feb 24, 2016 09:57 PM
Rainer
223,831
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

No it just needs to be personal and impactful

Feb 24, 2016 11:08 PM
Rainmaker
1,543,823
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Only to strangers: 88% of e-mails go unopened to strangers (broadcast).

E-mail your database (your relationships=narrow-casting) open rate= 98% get opened!

Feb 24, 2016 10:01 PM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Unless you are lucky most goes to junk or trash, however, Dave reviews all his emails before trashing them.

Feb 24, 2016 09:33 PM
Rainer
150,416
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

No.

Feb 24, 2016 10:14 PM
Rainmaker
911,338
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

No. There are right ways and wrongs ways to use email.

Feb 24, 2016 09:41 PM
Rainer
57,569
Drew Peterson
Peterson Real Estate Solutions - Charlotte, NC
I Help Real Estate Companies Recruit Agents

No.  I use email marketing to get clients and sell products for my business.  Outside of social media, it's the only way I market.

The stats show email is highly effective.  It returns $39 for every $1 spent. 

Feb 25, 2016 08:33 PM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

I make a lot of money emailing strangers.

Feb 24, 2016 11:12 PM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

yes and no.... 

free postage

Feb 24, 2016 11:05 PM
Ambassador
2,178,603
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

The challenge these days is even getting your message opened!  

What I hate is opting in for a free report then getting blasted with emails every single day!!! I know the trick so I have a junk mail address for these instances and the daily emails usually get deleted without being opened.

The best strategy is to send something of true value less often.  


 

Feb 24, 2016 11:04 PM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ashley,

I would not throw out the baby with the bathwater.  What works in one geographic area may not work in another,  Every form of marketing works in different communities.  You just have to do some research to figure that one out.  A

Feb 24, 2016 11:01 PM
Rainmaker
7,836,139
Roy Kelley
Retired - Gaithersburg, MD

No. However, you do need to be careful with the content.

Feb 24, 2016 11:00 PM
Rainmaker
5,005,659
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I'm with Raymond E. Camp ..it is effective if done correctly.

Feb 24, 2016 10:41 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Do YOU still use email. If yes, that portal of marketing is not going away anytime soon.

Marketing statistics show that even though we all profess to be haters of email marketing, there IS a whole lot of clicking going on.

Most base their success and failure of email marketing from using services like MailChimp. 80% of email filters will sideline ALL mail from the monkey. Not a valide test to determine if e-mail marketing is a success of failure, only a measure of the monkey's effectiveness.

Feb 24, 2016 10:36 PM
Rainmaker
1,374,373
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Homes

I still use email as a part of my overall marketing 

Feb 24, 2016 10:30 PM
Rainmaker
2,362,977
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

No. As others have said not if done correctly

Feb 24, 2016 10:20 PM
Rainmaker
1,711,988
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

No

Feb 24, 2016 10:18 PM
Rainmaker
1,466,207
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Ashley Sanders I think it will be around a little while longer.

Feb 24, 2016 10:13 PM
Rainmaker
4,882,355
Richard Weeks
Dallas, TX
REALTOR®, Broker

I hear that email itself will become a thing of the past.

Feb 24, 2016 09:59 PM
Rainmaker
2,220,654
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

No

Feb 26, 2016 10:00 PM
Rainmaker
556,790
DEANNA C. SMITH CERTIFIED MOBILE NOTARY
Certified Mobile Notary Signing Agent - Smith Mountain Lake, VA
Highest Ranked Certified Mobile Notary in Virginia

No.   As long as there is a method of marketing available, it will be used and unfortunately abused to contact strangers as potential customers.

Feb 26, 2016 02:10 AM
Rainmaker
4,572,183
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Not if it is been done correctly.   

Feb 25, 2016 09:41 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no

Feb 25, 2016 08:57 PM
Rainer
218,164
Irene D. Lockel
Netter Real Estate - West Islip, NY
Let me help you unLOCK your dream home!

Absolutely not.  It takes time and creativity.  When done right it is very effective.

Feb 25, 2016 08:26 PM
Rainer
273,237
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

No, but if it's the only thing you are doing and counting on for business you may want to drive for Uber part time.

Feb 25, 2016 08:14 PM
Rainmaker
1,197,152
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Not at all.

Feb 25, 2016 08:12 PM
Rainmaker
221,286
Richard and Jean Murphy
Harborview Properties - Portland, ME
(207) 712-4796

If done personally and not with attachments that folks are afraid to open, it probably will remain viable. I read emails written directly to us with a personal message but delete listing announcements or anything with something to click. 

I would be interested in what AR users choose as an alternative.

Feb 25, 2016 07:41 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 If done correctly, it can be a useful tool.

Feb 25, 2016 04:32 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Ashley Sanders well, it's taking a different form - Video emails!

Feb 25, 2016 03:49 PM
Rainmaker
713,382
Sharon Kowitz
CRS-SRES-ABR-GRI-E-Pro-CREN ~ COMPASS RE - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

No, I think it just has to be done correctly! 

Feb 25, 2016 03:19 PM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

if you send things of value to subscribers it can be useful.

Feb 25, 2016 12:44 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I really don't think so. 

Feb 25, 2016 11:56 AM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

If marketing is seen as a continuation of moments in multiple platforms then email is as relevant as ever.

Feb 25, 2016 11:46 AM
Rainmaker
1,725,996
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Always a new twist to email marketing, so No; it is alive and well...unfortunately

Feb 25, 2016 05:47 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

No

Feb 25, 2016 05:20 AM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

No I get several hundred emails every day from folks who love it.

Feb 25, 2016 03:17 AM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No.  Done properly it is still effective.  Short, sweet and to the point.  I'd stay away from video, but that's my preference.  I don't waste my time watching videos.  Takes me 10 seconds to read through what would be a 2 minute video.

Feb 25, 2016 02:56 AM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

No, but much of it is more like spam

Feb 25, 2016 02:51 AM
Rainmaker
4,936,705
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I think it still has some value

 

Feb 25, 2016 02:31 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I've never used email marketing....I'm either online with blog posts or offline with "target marketing" using direct mail.... I integrate the two.... the phone rings for those for whom I market....

Feb 25, 2016 12:57 AM
Ambassador
5,049,450
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

No I don't think so but how it is done is shifting. We are seeing more video, for example. And it varies by market, who you are targeting, and price point in terms of use and success

Feb 25, 2016 12:48 AM
Rainmaker
2,182,552
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

It has become harder to make impact with it (based on volume of it ).

Feb 25, 2016 12:38 AM
Rainmaker
140,768
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

Not at all.  If done properly, it is still a great form of marketing and certainly cheaper than direct mail.  It has to be engaging, like your blog content.

Feb 25, 2016 12:23 AM
Rainmaker
564,720
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

NO.  Almost all current studies show that it's one of the most effective and certainly most efficient marketing vehicles.

Feb 24, 2016 11:34 PM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes I do and if it is not, it soon will be.

Feb 24, 2016 10:29 PM
Rainmaker
851,242
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Seems to be following the path of "snail junk mail"....  Delete.

Feb 24, 2016 09:48 PM
Rainer
27,808
Jim McCord
Keller Williams Pinnacle Group - Cincinnati, OH
#1 Best Selling Author & Real Estate Coach

Email is for communicating, not marketing... Amazes me how many marketing emails I receive, never look at any of them.

Mar 22, 2016 10:40 PM
Rainmaker
1,209,215
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

As a Realtor that gets 25-50 marketing emails a day, no.  It doesn't work for the people doing it to me.  I do think there is a space for it with the general public though.  Drip campaigns still exist for a reason.

Feb 28, 2016 11:37 PM
Rainer
6,782
Makeda Smith
Smith & Partners Realty Group INC. - Plainfield, IL

I continue to do email marketing while incoprating other means.  For example, I am working more on marketing on twitter, linked in, FB, and periscope by giving valuable information to fellow realtors and prospects.

Feb 27, 2016 01:31 PM
Rainmaker
466,778
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, SFR®, e-PRO®, GRI, AHWD, REALTOR®

Ashley,

If done right and not too often to the right market, it works....

It is free and is currently working:)

Feb 26, 2016 10:38 PM
Rainmaker
1,084,061
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

No...I think it is going to continue for a long time.

Feb 26, 2016 04:50 AM
Rainmaker
5,868,554
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

My e-newsletters have a good open rate. 

Feb 25, 2016 11:42 PM
Rainer
427,257
J.R. Schloemer
Kentucky Select Properties - Louisville, KY

I do not believe it is. I do believe you have to have it tailored to your audience, make it meaningful and thoughtful, and have some value to the recipients. Also, I feel you need to resist the urge to send anything and everything. That is what Facebook and other social media platforms are for. 

Feb 25, 2016 11:20 PM
Rainmaker
716,049
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Oh no... it''s even more a marketing tool of the future.

Feb 25, 2016 09:55 PM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't... A good amount of my business comes to me from internet leads, many of whom I can only "market" via email.

Feb 25, 2016 09:45 PM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Good question!  I think it is losing it's effectiveness because it's being overused and abused.  I get so much listing spam everyday, and I zap them all without opening.

Feb 25, 2016 03:10 PM
Rainmaker
864,658
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Unfortunately....Yes!

Feb 25, 2016 11:11 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I know I don't like it and unsubscribe as fast as I can.

Feb 25, 2016 10:49 AM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do not email market.  I use email for staying connected with clients and friends and to conduct business.

Feb 25, 2016 06:12 AM
Rainmaker
1,157,785
FN LN
Toronto, ON

Depends on the target market.

Feb 25, 2016 01:43 AM
Ambassador
3,383,334
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

If the way I respond to email marketing is any indication, yes...I'm over it.  I hate my inbox being clogged with unsolicited offers and updates from tons of people.

Feb 24, 2016 11:29 PM