if you had great success with it, they WILL remember you and some will not realize that they hadn't seen you for awhile.... I wouldn't reinvent the wheel....I'd just let it all fall into place again and enjoy the phone ringing....wishing you well with it, Lyn....

Unless there is a specific reason that you would not want to begin farming your old area again, I would say redouble your efforts there.

I think I would stick with the theme of "Cheers" where every one knows your name

I would go where people know your name and expand from there

Lyn Sims I would go where you have name recognition rather than trying to reestablish yourself in a new area.

I know people who remember specific agent advertising from many years (i.e. decades) earlier who were advertising on TV.  Some agents are surprised that people remember their ads from so long ago.  People even remember advertising (e.g. bench / bus shelter ads) that agents have never even placed.

If it's your own subdivision , I would spend time setting up

Nextdoor.com

I would restart in the areas that I originally Farmed, as people will remember you, and more so, if you live in the same area.  People will be excited to see your name, and know that you are back - and especially if you still know that area well and were successful there.  I'm thinking you would get alot of positive and welcoming feedback Lyn Sims!  Best of Luck if you decide to go that route!! 

Lyn I would start hitting my old areas first

Start where you are familiar with and branch out as the number's dictate.

I would run the numbers and determine what is going on in that sub division vs others you are considering.  Then I would make my decision.

If you were successful there in the past then carry on with an new campaign there.

I would say stay with the one you did, there will be those homeowners that do remember..... good luck!

Lyn Sims surprisingly, people remember you a lot from past marketing. I stopped running ad in local newspaper for years now. People still remember me from those ads!

And that's good. Technically, the gap you have had will automatically be filled in once you start your campaign there.

If it was successful, I would go for the same farm area. 

I would check the stats in the old farm ... see if another agent is dominating it ... if not ... and there are sales to support the farm ... I'd go for it!!

I would make my decision solely on the turnover rate in the neighborhood and not by whether they would remember me or not. A fresh start may be even better.

If the area you farmed is still a desirable one, I'd start up there again.  

Spend to strength...whereever that is.  If you've been successful w/ it, primed the market and/or have signs/listing in that area, I'd say yes.

Depends.  Is the turnover in the area worth the time and effort?  Does this area still match the type of client you are currently going after?

I doubt people still remember you.  you will have to start mostly from scratch, I believe.

Good question.  I work the same Central Tucson areas and would hit them again if i took some time off.   Sure people would remember your name and for some, be like you just picked up where you left off.  Good luck.  I found mailers PLUS hold open houses (even if they are not listings you represent but someone elses at the brokerage you hang your license) in the same area you marketing farm can pay off.  They start to see your name "everywhere".

Why not to pick up where you left off, unless you want to move a different neighborhood. 

I am guessing the past ones will remember you.  But, is this the area you want to work?

Lyn, I'd probably go back to previous area but after first examining why you farmed that area.  Has anything significant changed that would make it less optimal to farm?  Has the age of homes tipped past the point buyers want?  Has the number of transactions dropped?  Etc.  If still valid, then I'd go for that are and maybe consider adding a new area that fits your market well.

Lyn,

Unless major activity has happened during the time you took off, I would return to the market.  A

I agree with Richard, look at your numbers. If you start with the same area I'm sure there are new people and others will remember you. 

I think Barbara Todaro is right. You'll be remembered, at least by some. But farm an area you really want to work.

Lyn, I'm going to join the consensus here and go with farm the existing area where you may still have some name recognition from past efforts.

I think they will remember you. ou could always do a split test sending 500 to your old farm and 500 to a new farm and compare.

I would start in the same area where your name will be recognized by some.

Old area first unless you find through your research the turnover rate is lower than average.  

I would do the same farm, people will remember before you would start a new farm.

I would start in a new area. People have short memories, it's unlikely that you will get residual benefit from marketing you did a few years ago. I would look at the absorption rate of different areas and price points and do a marketing campaign. Pick a neighborhood that is not dominated by a single agent. According to Hobbes Herder, you can be top of mind in a neighborhood in six weeks.

If the farm community aligns with your business goals as defined in your business plan, then restart the farming effort.

However, if you are currently operating at near bandwidth capacity, and intend to increase income, this may not be the correct strategic decision.