Peter,

We have written many posts about that subject.  Good marketing is based on both psychographics and demographics.  It should be weighed more towards psychographics, because each marketplace is so unique.  In our  SB population which includes the smaller cities, we have distinct psychographics,  What works in one community is thought of as pretentious and showy.  One of our wealthiest communities is the complete opposite of that...It really has to be studied.  A

Peter Mohylsky that's one of the reasons why I really love AR!

I liked Candice A. Donofrio comment think it is the most relevant!

Before I read the blog on it, I thought it was pictures from the movie Psycho...

One of our CE topics.

My guess would be the psychology of marketing ... know your target market and market to who they are.

Basically, it's a marketing technique trying to double-guess or predict the behavior of a particular sector of the population based on past trends and hence target them accordingly.

It is something I watch very closely in my marketplace and can differ in each area of town. I am always asking questions to see what motivates people to buy and why they like one type of home or neighborhood over another.

Yes, it is a step beyond demographics--the personality of a neighborhood or community; their shopping habits, spending habits, products and services they use, lifestyle. We run Tapestry Lifestyle Segmentation with demos for clients.

Christina Hayes really knows this topic.

I like the answer provided by Christina Hayes. 

Not familiar with this term.

I've used this my entire real estate life, BUT never knew to call it this !!!

Til now !

Psychographics is a great study of the "why", which when understood makes your job easier. Need the "who" of demographics first!

I gear most of my marketing towards psychotropics. There is a huge difference.

Psycholographics, sd I understand, are really key to understanding behavior, the reasons for why you are doing what you are doing - buying a home, etc.

Off to read

realtors can tell and analyze people they talk to.

A  Ready lets go

B  Qualified ready

C  Have interest, would like to sell/buy at their price

D fico <500 type

F  don't waste your time

It refers to why a person is taking a particulat action, rather than who that person is (demographics).