Fred Hafdelin (Weichert Realtors)

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Rainmaker
3,330,229
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Hard to say Fred without knowing your market and price range and how the house compares to otehrs...Here this is pretty unusual....and we have listed a couple. The people who bought them in both cases had Physical therapy needs....and welcomed the opportunity to exercise in their own homes.....that may be a shot for you 

Jan 10, 2016 06:55 PM
Rainmaker
432,524
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

/swim party for the neighborhood and ask them to bring friends that may be interested in purchasing.

Jan 10, 2016 11:37 PM
Rainmaker
291,980
Jack Lewitz
IL Real Estate Specialists - Evanston, IL

You could put a couple of drop dead girls in the pool .

Jan 10, 2016 09:40 PM
Rainmaker
5,828,024
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would guess that it is time for a price reduction.

Indoor pools can be very nice but many home buyers do not want to face the expense and the dampness that can be caused.

Jan 10, 2016 09:12 PM
Rainmaker
90,343
Debra Peters
Referral Realty - Manorville, NY
NY Real Estate Salesperson

Maybe it's not the marketing that's the issue. It might be the price and/or location. Don't throw away money on marketing if that's the case. I had a one of a kind, gorgeous multimillion dollar home that was in a beautiful neighborhood but didn't warrant the price. The listing expired and 3 years later is still on the market with another Realtor.

Jan 10, 2016 08:10 PM
Rainmaker
3,463,735
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Fred... I'd be happy to provide ideas but I don't have any idea what you've done to-date to market and/or if the asking price is in line with market values.

Jan 10, 2016 07:54 PM
Rainmaker
583,173
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & OC Laguna Nigel

Fred Hafdelin there are three things that will help your listing sell.

Price, Price, Price

Jan 11, 2016 08:40 AM
Rainmaker
806,237
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

You might want to post 4 pics of the indoor pool with noticeable 'changes in season' and the same people bouncing a beach ball around. :D
(Same pic of the pool, change the scenery outside a window if you can do that.)

Jan 11, 2016 04:53 AM
Rainer
112,842
Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

 One thing that does work in our marketplace is Facebook ads.  You can pick what likes the person has to narrow down the specific such as people who like certain types of pages. This may assist in targeting a market tailored to your home.  It shows results. The person is a former agent those numbers may be the back up you need , showing that the interest is there but the price has to be adjusted.  

Jan 11, 2016 02:09 AM
Rainmaker
2,878,596
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Fred, it seems that you have a lot of input here from some very smart people.  I just don't have enough data to be of much help.

Jan 11, 2016 01:29 AM
Rainmaker
4,870,070
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Fred,

It would be difficult to give you an idea, without knowing a thing about your area.  My guess is price, and that in your market people don't really want an indoor pool.  Wishing you all the best.  A

Jan 11, 2016 12:02 AM
Rainmaker
2,551,779
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Your question got my attention no problem. The idea of floating around inside your home while eating, watching a movie or conversing is a privilege & luxury to be sure. Indoor pool? I would prefer this that an outdoor any day

Jan 10, 2016 11:37 PM
Rainmaker
3,064,754
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Price!

Jan 10, 2016 11:05 PM
Rainmaker
5,360,346
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

everything sells at the right price..... 

Jan 10, 2016 11:04 PM
Rainmaker
3,649,982
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

The right price is likely the best marketing decision you can make since you identified that as an issue along with the pool itself in your reply to the answer by Ronald Gombach.  You know what needs to be done -- it doesn't seem the owners are on board.   That's a serious disconnect.

Jan 10, 2016 10:45 PM
Ambassador
1,304,512
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I've only been able to find Buyers for 2 properties with indoor pools.  One had to be drained and a new floor built over the top of it!!  It became a lovely family room

Several others languished on the market and still have not sold 5 & 6 years later and through many other brokerages.  They're a tough sell even when priced correctly.   Good luck!

Jan 10, 2016 10:43 PM
Rainmaker
1,407,227
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Fred Hafdelin There are some good ideas here. Good luck with the sale.

Jan 10, 2016 10:37 PM
Rainmaker
788,716
Susan Laxson CRS
Palm Properties - La Quinta, CA
Local Knowledge & Global Network

Overpriced won't help you, but you could market it as "Here is a home with a pool that you can swim in.. year-round"!

Jan 10, 2016 10:27 PM
Rainmaker
817,075
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 Indoor pool in Mountain Lake NJ.

One option is the customary price beat down on the owner. You already admit the property is overpriced. Then suggest the 'ex-Realtor' owner is overconfident regarding the value. I NEVER advocate a price beatdown. Such 'one dimensional' marketing is not appealing to me.

#1. Demonstrate through actually numbers that your marketing is working. (L1 + L2>montly sales)

#2. Consider paying for a CC type trailer that you can leverage long after the property is sold or out of your listing inventory. You will need to hire talent to make this worthwhile.

#3. Press the owner for their REAL goal in selling this real estate. That will be a 5, 6 or 7 answer.

#4. Conform the marketing to the real goal.

The truth may be you are simply renting the front yard (no true motivation to sell), so make the most of it.

PS: When talking about specific real estate, one should include a link. That is good marketing.

Jan 10, 2016 09:39 PM
Rainmaker
3,426,581
Richard Weeks
Dallas, TX
REALTOR®, Broker

I would say it depends on how long the property has been listed, how is it priced, any offers and what is the feed back. 

Jan 10, 2016 09:35 PM
Rainer
149,756
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

If its overpriced and has been since day one, it has lost its luster to the market. That will be very hard to challenge.

The only one suggestion that I have since maintenance has been commented on, is to have your seller give you a one-year breakdown of costs. I would add that to your agent documents on the MLS, and also add to your marketing book. That way you can either confirm or debate the perception of what it costs to have an indoor pool. They are much less than outdoor pools if I remember correctly.

If the seller refuses to reduce to what the "market" says is the price, you may have to review the value of your time....

Best of luck on this one! 

Jan 10, 2016 08:48 PM
Rainmaker
332,594
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

 Having same issue w/ a very unique property w/ an indoor pool. I did a BLOG on the benefits of an indoor pool.

Jan 10, 2016 08:34 PM
Rainmaker
784,946
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Homes with pools seem to always take longer to sell in this area. Many people don't want to deal with the expense of maintenance, are are worried about liability. If pool doesn't add a lot of value to property, I would get rid of it, or convert it into some other use. Vault, wine cellar, fall out shelter, storage, etc, etc.

Jan 10, 2016 08:33 PM
Rainmaker
562,113
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Most likely price is the barrier due to perceived ongoing maintenance costs.  Perhaps it would help if you got a handle on this.  Maybe the actual costs are lower than what buyers are thinking.

Jan 10, 2016 08:21 PM
Ambassador
4,704,815
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Sounds like a nice home, hope you found a buyer for it.

Mar 28, 2019 08:52 PM
Rainmaker
4,343,518
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Price will always sell a home.    I have never had a buyer that would want an indoor pool.   Good luck!

Jan 11, 2016 11:47 PM
Rainmaker
4,432,838
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

It may be the price.

Jan 11, 2016 05:10 AM
Rainmaker
559,014
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Fred,
I’m being serious, not snarky, if you and I worked together I would ask if this is a listing where you need to cut your losses and spend your time and energy on something that will sell. 

Jan 11, 2016 05:08 AM
Rainmaker
3,985,569
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

First off yo need to find out what is the main issue.

In my area, the pool is a negative

Jan 11, 2016 04:27 AM
Rainmaker
1,301,342
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Without seeing the property, it can be hard to come up with ideas.  Reading through the other responses price seems to be the biggest recommendation.  Shana has an intersting idea about a pool party, but I'd be worried about liability and getting a lifeguard.

Jan 11, 2016 04:06 AM
Rainmaker
4,798,711
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Sorry, Fred.  I have no clue.

Jan 11, 2016 03:53 AM
Rainmaker
3,440,325
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Of course hope you have a sign outside with has inside pool

Jan 11, 2016 02:09 AM
Ambassador
1,527,851
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

With water being liquid gold in our area pools are not desired by most and we have few of them.  Wish I could help with this one.

Jan 11, 2016 12:29 AM
Rainmaker
3,168,043
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I would determine who the most probable buyer is and target my marketing to them. You have to know where buyers are most likely coming from to know where to market as well. If the pool is a barrier for some, market to those who would love the pool. It sounds like a dream home. Pictures sell.

Jan 10, 2016 09:39 PM
Rainmaker
3,940,580
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I would say most likely price is the barrier due to perceived ongoing maintenance costs. I had a home listed with an indoor pool and it came down to price. Outdoor pools here are very popular and will most always be a plus not indoor pools. Sally K. & David L. Hanson had the best take for a fresh approach at a target group.

Jan 10, 2016 09:33 PM
Rainer
42,470
Fred Hafdelin
Weichert Realtors - Mountain Lakes, NJ

Unfortunately the list price is too high. The owner is a retired Realtor and insists the price is in the ballpark ( its not). If I could generate some interest in the Home and get an offer im sure the seller would negotiate. Problem is to generate interest. As re marketing MLS and other internet sites, Postcards, posters, personal networking, open houses, newspapers. 

Jan 10, 2016 08:19 PM