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Rainmaker
831,948
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Flip Over Read Directions?

Jan 07, 2016 10:29 PM
Rainmaker
3,908,652
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I do know what FORD is, but don't really use it.... this kind of thing is just too "scripted" for me and I get all involved in remembering the script instead of communicating naturally.

Jan 07, 2016 07:24 PM
Ambassador
3,722,232
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I just listened to a training tape I found on Google, and it's sort of what I do naturally. 

Jan 07, 2016 02:26 PM
Rainmaker
1,965,147
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

yes to both - and make notes in top producer for future conversations

Jan 07, 2016 12:27 PM
Ambassador
2,759,387
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Are we referring to family, occupation, recreation and dreams? Yes, and I need to engage more into these questions. Thank you for the reminder.

Jan 07, 2016 05:35 PM
Rainmaker
2,410,469
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Anna. There is no specific plan as to the questions that I ask, if depends on the situation, but I ask plenty of them.

Jan 07, 2016 05:17 PM
Ambassador
4,312,167
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I know what FORD stands for, Howard Brinton style...and I will have to search for the book in which I had written down these questions...

(It was a great system for sure)

Jan 07, 2016 02:32 PM
Rainmaker
1,136,268
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

FIX OLD REPAIR DISPOSE ......

I did not think its cars were ever tested at factory..... I  started buying the Japanese designed American cars.....

Jan 07, 2016 02:02 PM
Ambassador
3,021,177
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I don't ask, but I ask "are you looking to relocated to our lake or for a vacation home" and out spills the why they are buying, what they do, all about their family and their dream house.

Today I had to crush a dream when I told him the foreclosure 1.5 years ago meant no house for him for another year and half.

Jan 07, 2016 01:18 PM
Rainmaker
1,361,958
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Sorry, not a clue.  Are they ones you have to Fix Or Repair Daily?

Jan 07, 2016 10:59 AM
Ambassador
3,986,518
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I have a set conversation that gathers tons of information and they don't even know they are providing me with everything I need to know to get started.

Jan 07, 2016 08:36 AM
Rainmaker
3,985,771
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't formally.  But in general practice

Jan 07, 2016 08:15 AM
Rainmaker
4,736,785
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Absolutely, and is so easy when talking to clients, as the ones I call frequently I know alot about their family, where they vacation, their dreams, etc.

Jan 08, 2016 06:53 AM
Ambassador
5,216,871
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I once knew what they were and am sure I automatically use at least some of them, but may forget others.

Jan 08, 2016 03:42 AM
Rainmaker
1,379,314
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Do not remember it in this context but have used it for a long time.

Oh and as an old car guy in the day it could mean

First On Race Day

Jan 08, 2016 03:41 AM
Rainer
57,139
Jack Gerbehy
Egg Harbor Township, NJ

We where in the bar and restaurant business most of our lives and a hair and nail place.... conversation comes pretty easy 

Jan 07, 2016 11:48 PM
Rainmaker
3,958,612
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Fix Or Repair Daily --- and I thought you drove a Lincoln?

Jan 07, 2016 11:32 PM
Rainmaker
4,135,669
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I do know the FORD questions and I've always tended to ask those questions..always good conversation questions to develop relationships!

Jan 07, 2016 10:06 PM
Rainmaker
3,874,781
Richard Weeks
Dallas, TX
REALTOR®, Broker

I know them and I think they do help building rapport.

Jan 07, 2016 09:41 PM
Rainmaker
1,707,347
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It is a mnetal embed for me.

Jan 07, 2016 09:19 PM
Rainmaker
4,021,713
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Anna, just heard about this recently! Used it without knowing about it and admit for me, it almost always ends at "R"!

Jan 07, 2016 09:16 PM
Rainmaker
80,203
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

I agree that all agents should know the FORD questions, fortunately one more agent now knows.  Thank you Anna Banana Kruchten.  This will be very helpful for me.

Jan 07, 2016 09:52 AM
Rainer
318,363
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Had to read some replies to find out what FORD questions were related to. 

Jan 07, 2016 09:50 AM
Rainmaker
591,654
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Anna,

 

For me, the Family, Occupation, and Recreation questions work well. I’m careful about broaching the Dreams question until a relationship has been established that I think gives me permission to go there.

Jan 07, 2016 07:51 AM
Rainmaker
1,697,649
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

OK, I'll play the dope, I don't know.

Jan 07, 2016 07:46 AM
Rainmaker
869,101
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yes. But my past clients and I usually just talk politics.
I guess that falls under 'recreation' and 'dreams', actually! :D

Jan 07, 2016 07:40 AM
Rainmaker
1,280,348
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Yes, I know about FORD questions and I do believe they are useful....if you use them!

Sep 08, 2016 05:18 AM
Rainmaker
860,558
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Anna - Using FORD is a great way to generate a conversation with someone.

Jan 09, 2016 01:06 PM
Rainmaker
4,433,483
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I know what FORD means and though I do not ask the questions right away I get the answers after a couple of appointments because I like to get to know them better.

Jan 07, 2016 10:39 PM
Rainer
90,455
Val Evans
Scottsdale, AZ

All realtors should know what FORD means. Especially if they are looking for new clients.

Jan 07, 2016 07:31 AM