Patricia Kennedy,  Home in the Capital (RLAH Real Estate)

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Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we do a two step presentation.... the first step has a presentation binder that we leave and it clearly presents "who we are; what we do; and how well we do it"....the second step is the actual CMA.... the marketing plan is in the first presentation binder and we fine tune it after we know what the right price range is for the property....and we decide who the Avatar is for that property.... we rarely miss on a listing presentation....it's detailed...it makes sense....and it's impressive....no one else does it as we do.

Nov 29, 2015 02:17 AM
Rainmaker
5,368,583
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia,

Like Barbara Todaro we had a presentation consisting of two meetings.  The first was a listening presentation, where we determined what was needed and wanted, etc.  Most importantly this focused on whether or not we would work well together.  We were already had the CMA and marketing plan ready, and we add or subtract to it based on meeting #1.  A

Nov 29, 2015 03:17 AM
Ambassador
4,312,167
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Patricia Kennedy usually I send the comparable 'sold' list before I reach there so that they can digest the number I am going to suggest as list price.

Usually, the same information is there in cloud on Google drive or perhaps a soft copy in my DropBox.

I somehow do not like to carry printed material with me.

Nov 29, 2015 01:34 PM
Rainmaker
4,799,356
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't have a formal CMA at the initial meeting, since it will be highly dependent on the condition of the home.  I do talk about the marketing plan, though my aim at the initial meeting is to establish a good rapport.

Nov 29, 2015 03:21 AM
Rainmaker
860,558
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Patricia - I do have a CMA prepared, but the home value may be altered if I had not seen the home previously, and I learn, or discover new things. I also discuss my marketing plan in general to the potential seller client, but don't go into specific details.

Dec 02, 2015 05:05 AM
Rainmaker
806,827
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

CMA yes; marketing plan - have an outline to which I speak; offer signed guarantee as to what I will do.

Nov 30, 2015 06:33 AM
Rainmaker
31,901
Amelia Robinette
NoVa House and Home - Frankly Realty - Falls Church, VA
Education, Innovation, Service

I create a custom binder for each appt and present a custom "seller success" presentation on my iPad. I have templates for everything and change details specific to property. 

Binder contents:

  • Cloud CMA printout
  • About Us - team profiles, results, testimonials
  • Marketing Plan - I research the property ahead of time and create an "ideal buyer profile" and how we'd target those potential buyers
  • Proposed Timeline - Day 1 - 60
  • Possible pricing strategies and what they mean to seller - kind of like a net sheet
  • Listing Agreement ready for signing with "TBD by Seller" in the price blank
  • Marketing materials samples

Rarely do I go over every bit of the book, flip around as the seller tells me their priorities.

If they don't commit at the appt, I take the book with me, if they sign I leave it behind.

 

 

 

Nov 29, 2015 11:37 PM
Rainmaker
3,874,815
Richard Weeks
Dallas, TX
REALTOR®, Broker

I bring a listing presentation, CMA, and a listing agreement.

Nov 29, 2015 09:23 PM
Rainmaker
3,909,524
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I bring a comprehensive marketing plan with me together with an overview of the local market if I don't know their home. If I do know their home, I bring a more detailed cma with the marketing plan.

Nov 29, 2015 08:42 PM
Ambassador
2,759,387
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Monday morning Patricia. I do like Barbara's answer as I am doing a very similar marketing program for my business.

Nov 29, 2015 06:03 PM
Rainmaker
1,510,363
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I use an IPad listing presentation customized for each individual client. I can send it to them via email upon request. 

Nov 29, 2015 03:23 PM
Rainmaker
1,361,958
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Written CMA.  That's the only thing I have in hard copy aside from the listing contract.

Nov 29, 2015 01:01 PM
Rainmaker
2,441,966
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Yes, I take both.

Nov 29, 2015 12:26 PM
Rainmaker
3,985,771
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't do a formal print out, but I bring in the comps.  As for marketing their home, I go over what my plan would be and ask if they have any ideas they think I should "consider"

Nov 29, 2015 09:12 AM
Rainmaker
831,948
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

yes, i bring both CMA and Marketing plan outline. But, I usually don't leave it with them if they plan to interview more agents.

Nov 29, 2015 07:50 AM
Rainmaker
4,433,483
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Yes i bring a wriiten CMA and marketing plan.

Nov 29, 2015 06:51 AM
Rainmaker
1,445,027
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Patricia Kennedy I bring a proposal with a marketing plan and a market analysis.

Nov 29, 2015 06:41 AM
Rainmaker
2,611,086
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

NO...most sellers know what they want. If I see they are dreaming, I step in

Nov 29, 2015 06:13 AM
Ambassador
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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I do bring a hard copy (my copy) to the appointment. I answer all questions and present some but not all of my marketing plan. If it is an interview they have to say they want to hire me and when they do that and sign I share the whole plan and they will get to keep a copy of the plan. 

Nov 29, 2015 06:09 AM
Rainmaker
6,370,227
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

If you are not prepared with a CMA and a marketing plan, you may not be competitive.

Nov 29, 2015 02:03 AM
Rainmaker
1,379,464
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

I will bring a hard copy and also email one before hand.

Nov 29, 2015 01:34 AM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Seems like a wise approach to bring along essential documents like a CMA and Marketing plan.

Nov 29, 2015 01:31 AM
Rainmaker
869,241
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Depends on how that prospect was cultivated.

If they are stuck in the last century, I bring the typical dog and pony show.

If they are part of the contemporary economy, I come with a different set of tools.

Memorialize? Easy....I make sure they know that I know 'It's all about THEM."

Nov 29, 2015 01:31 AM
Rainer
140,360
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

I bring both a CMA and a detailed Marketing Proposal that is laminated and bound. The market plan is hard hitting, effective and virtually eliminates most competition from the conversation. 

I also bring several different net sheets that represent possible sales prices within the proposed price range. In addition, I print and bring a listing agreement, camera, and sometimes my laptop.

Oh, and I never forget my award winning smile  

Nov 29, 2015 01:26 AM