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Rainmaker
400,356
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

I used to be a 99er, but I've recently gone the other route.  I'd use 500,000 even.  It'll show up in searches from 400k - 500k and 500k - 600k and you're differentiated from the 99ers.

Sep 06, 2015 12:50 AM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I belong to the $500,000. Most people search in round numbers. Why would you want them to miss a good home over a $1. I don't believe in retail pricing for property.

Sep 06, 2015 02:36 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I attended a seminar where the instructor had conducted some studies about this. He said use round numbers as they will come up in both ends of the search. For instant, someone looking from $450,000-to $500,000 will use a round number and the listing will be included and also the person searching $500,000 to $550,000 will see it too. Makes sense to me. 

Sep 06, 2015 02:03 AM
Rainmaker
1,513,143
Raymond E. Camp
Ontario, NY

I hated it in the grocery and automobile business and try not to use it in real estate.

Sep 06, 2015 02:15 AM
Rainmaker
2,817,671
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

500,000 - shows up in more searches.  And, sounds more honest.

Sep 06, 2015 01:06 AM
Rainmaker
7,835,402
Roy Kelley
Retired - Gaithersburg, MD

No, prospective home buyers typically search with round numbers. You can lose prospects if you use the 99 school of thought.

Sep 06, 2015 02:38 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Susan,

We belong to the school of what works in you area...Every area has its own preferences.  A

Sep 06, 2015 02:36 AM
Rainmaker
657,208
Martin E. Kalisker, Esq.
Natick, MA
Real Estate Law From A Practical Perspective

No.  I had an agent that I recruited from another company that said that she had been trained not to use 99 or 00 but to use random numbers like 27 so that the buyer would be thrown off and think that the seller actually spent time coming up with a method of calculating his asking price. This same agent also believed in using ALL CAPS FOR HER MLS DESCRIPTIONS, SO WE OBVIOUSLY DIDN'T SEE EYE TO EYE and she left shortly thereafter.

Sep 06, 2015 02:35 AM
Rainmaker
1,249,338
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I understand that using round numbers catches more potential buyers. However, I'm a sucker for the .99 that always sounds like a lot less.  

Sep 06, 2015 02:10 AM
Rainmaker
784,786
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

Sometimes we do.

Jan 02, 2019 11:28 PM
Ambassador
6,393,154
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I do some of each, let the seller decide.

Jul 10, 2018 09:54 PM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Like others have already answered, when it comes to on-line searches it's the round numbers that will show up on more searches.  And this is what I strive for.

Sep 06, 2015 04:35 AM
Rainmaker
1,153,794
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I hand my Sellers a dollar just so that I can get to those nice round numbers.

Sep 06, 2015 03:36 AM
Rainer
428,933
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

I think this type of pricing has its place.  I don't think its place is in real estate. As mentioned by others, someone looking for a property from 500k and over may miss the the one priced at 499,999.

Sep 06, 2015 03:26 AM
Rainmaker
1,577,943
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

No, but I also use range pricing quite a bit to capture lots of search criteria. 

Sep 06, 2015 03:13 AM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Susan Emo off-late I have changed to '$500,000' pricing! And it works! 

Sep 06, 2015 02:44 AM
Rainmaker
1,239,801
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Ball part school.  Odd even pricing means little to me

 

Sam Shueh

Sep 06, 2015 02:22 AM
Rainmaker
4,160,356
John Pusa
Glendale, CA

Susan, very good question.

Sep 06, 2015 02:14 AM
Rainmaker
443,220
Cindy Davis
SD Home Source Realty - San Diego, CA

I definitely belong to teh 499,000 school of thought. I've never added  the .999.

Sep 06, 2015 12:56 AM
Rainmaker
1,209,215
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

$500,000.  Our local MLS search parameters are $400,000 - $450,000.  $500,000 - $550,000.  Someone looking for $500,000 - $550,000 would miss a $499,900 by $100.  Doesn't make sense.  

Sep 06, 2015 10:01 PM
Rainmaker
212,755
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

I like the even numbers 500,000 sometimes clients dont agree but I then like to go 499,995. Not a fan of the 999's 

Sep 06, 2015 02:15 PM
Rainer
231,224
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

in general yes, but a home at the lower end of the market is much different than the high. 200k yes, 199). 3.4mil ..no. however the look of a bunch of zeros is not good. not!! good!! buttt for the search engines i agree, you may pick up a bunch of viewers and not lose anyone. Karen Fiddler, Broker/Owner  has the right method i think , we call it variable or V. i asked her if that is in fact what she likes. i like it up here, but am out numbered . and i think mls accepts it, but zillow doesnt i believe

Sep 06, 2015 10:09 AM
Rainmaker
699,277
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Unfortunately, yes.  I hate it but it's what we do.

Sep 06, 2015 09:30 AM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good Sunday evening Susan. Most folks subscribe to the .99. Works out well in the MLS searches.

Sep 06, 2015 08:41 AM
Rainmaker
1,157,785
FN LN
Toronto, ON

I would go with the $500,000.  Works best on the MLS, our national website operated by CREA, and the way searches are done.

However, I would be in the .88 school of thought rather than the .99 school of thought.  What looks better - $499,999 or $499,888 or even $498,888 or $498,888.88?  Obviously, the more sequential 8's the better.  Especially in my area.  I saw after I wrote most of this comment that Sam Sheuh has similar comments which are clearly for similar reasons.

Sep 06, 2015 08:23 AM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

No, I go for the round numbers.

Sep 06, 2015 07:51 AM
Rainmaker
5,868,472
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Many times I will list at i.e. 329,900, versus $330,000.   But for the $500,000 I like the round number, as you get those looking up to $500K, and those from $500 and up. 

Sep 06, 2015 05:24 AM