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Rainmaker
1,661,936
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

 I personally do not like drip emails.  It's pet peeve.

Apr 29, 2015 05:23 AM
Rainer
20,279
Takia C. Walker
United Real Estate Columbia - Columbia, SC
Real Estate

I prefer one on one so that I may customize it and tailor to each specific client or prospect.

Apr 29, 2015 05:12 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

I hate drip campaigns personally, they remind me of Chinese torture...We are all for one on one...A

Apr 29, 2015 03:48 AM
Ambassador
1,076,551
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

One on one, picking up the phone, etc.  Drips were great before every business on the planet started using them.  Now I get drip emails from everyone from my dentist to my insurance agent.  They've become nothing but junk mail.

Apr 29, 2015 03:23 AM
Rainmaker
630,251
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

Yes.

May 06, 2018 10:21 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

1 on 1.  The drip emails go to me as reminders to call them!

Oct 18, 2017 04:32 AM
Rainmaker
979,496
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

John - I have always used a personalized one-on-one approach to any prospects. It does take more time, but I feel it is worth the effort, so they know I am not just sending them a pre-written email template that has nothing to do with the information they want.

Apr 29, 2015 06:08 PM
Rainmaker
386,078
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

I use a personalized, systematic drip campaign. The best of both worlds.

Apr 29, 2015 10:56 AM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Drip and plus occasional personal emails is my approach. I set up my own drip campaigns so they are less annoying than most. I have very few opt out.

Apr 29, 2015 08:57 AM
Rainer
26,764
Beatrice Briseno
RE/MAX Unlimited - San Antonio, TX
Beatrice M. Briseno, GRI, CDPE, San Antonio, TX

Drip campaigns are obviously more easier, but I prefer a more personal approach

Apr 29, 2015 06:49 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I use a drip email, as there's no way to do a personalized one on one email with over 2,000 leads.

Apr 29, 2015 06:04 AM
Rainmaker
443,220
Cindy Davis
SD Home Source Realty - San Diego, CA

I have done both with some success. Lately however, I have been doing for customized letters to target prospects and had some good results.

Apr 29, 2015 04:58 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Can drip campaigns be a reasonable resource for keeping folks you have not meet on the hook? You bet. I've had sellers surface who were dripped for over two years. Most respond in less than nine months.

Are some drip campaigns better than others? Without a doubt.

Is a drip campaign a substitute to meeting a home owner and home buyer? Of course not.

But, as xenophobia continues to increase in the real estate profession, a 'no touch' business model will become increasingly attractive.

If you monitor the open rates of YOUR campaigns, you will be able to answer if they are effective in your application. Better still, monitor the resources to which your drip mail is directing them. (email preview makes open rates unreliable)

I find I must do both the 'GNG' and the no touch drip campaigns.

Apr 29, 2015 04:30 AM