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I'd host open house often. If the new agent didn't have their own listings, I'd suggest they ask colleagues if they can hold their listings open.
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Raoul Loustaunau
Phoenix, AZ
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First and foremost out the gate Brand, Brand, Brand. Tweak as you go. I started my website, and put that website on my cards, my truck on everything. I knew it would take time so I wanted to start early
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I'd let all of my friends & family know what I'm doing, volunteer at any and every opportunity all over town just to get to know new people, places, and faces, volunteer to help other agents with open houses, I'd call expireds & FSBO's, I'd doorknock and get to know everyone in my target market, and I'd use every free avenue available to me (facebook, IG, twitter, etc) to gain web presence. I'd have an AR rainer account, and I'd be burning through business cards
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Online I would use youtube.com, Instagram, and Facebook. Open houses are good for new people for offline.
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Many great suggestions above covering about everything you can do. Make a list of these suggestions and put them into play.
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Since the key words are "if you have no money"... then my answer is simple... word of mouth! Steps taken would consist of sitting down and calling/e-mailing/catching up with anyone I've ever known (and continue to want to know!). Hey, this works for MLM companies quite well -- it certainly works in real estate whether you're just starting out or are a seasoned agent.
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The popular series of Guerilla Marketing books is all about ways to market a small or start-up business with little or no budget.
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Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239 I would find an agent who would mentor me first and also work my SOI.
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well we all have circle of influence start with all you friend and family
then people you might know and talk from time to time
spend some time shopping talking about what you do
knock on some doors in the area you live
and start your data base
you don't have to sell every one you know or meet ; you just have to make
a good impression of you and a commitment to your self that you are going to
contact your data base regularly. great question Russ have a great day
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Personally handing out business cards is very effective and inexpensive marketing. Knocking on doors and visiting offices is hard work but requires little cash.
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Start with your sphere of family, friends and peers. If they don't know you're in it for the long haul it'll bee a rocky start. Volunteer for open houses if they're available. Call on owners in the area you want to be known as the expert. Tour every property you can to become familiar with the market. It's amazing how many conversations have real estate as their subject and you just might know the information that's being sought!
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#1. Know what you bring to the table.
How do you justify taking a significant piece of the homeowners equity? I am serious, without parroting the non-sense of license and membership, which are the smoke screen of realor-eese, state what you bring to the table. Why do you deserve a piece of the home owners equity? The new agent is not alone, most veterans do not have a satisfactory answer.
WHEN YOU CAN ANSWER THEN YOU KNOW YOUR VALUE.
#2. Create something to talk about.
Now, where ever you go, in any environment, you can open a conversation and with confidence be prepared for the always predictable question.."What do you do?"
#3. Ask old time REALTORS what they would do to get your name out there , then do the opposite.
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Working ALL social media is a good idea. Working with a seasoned Brokerage works and, of course, make it known to all ones friends and family that you are in real estate and want to assist them.