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Jill Murty, Realtor - Orange County, CA
Sunset Properties, Powered by Movoto - Laguna Niguel, CA

Consider the many ways in which you could use that $9,600.00 to advertise yourself.  I'd bet that most, if not all of your ideas would yield better results than a six month commitment to a company that will not be held accountable for results and doesn't care once they have you locked into that contract.

I'm with Michael Jacobs on this one.

Mar 25, 2015 05:56 AM
Andy Madrid
Hawaii Coast Realty, LLC - Kailua-Kona, HI
Expertise, Professionalism, and Service

I've tried both Zillow and Trulia.  Lead quality is dismal so conversion is difficult.  However it's all a numbers game.  As they say - if you can convert and close one lead, it pays for itself.  That being said, I have had a couple of leads that "might" close in the next 90 days.

Mar 25, 2015 05:28 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393


Mar 25, 2015 05:12 AM
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Too much to pay!

Mar 18, 2018 09:16 AM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Waste of money for highly trained agents.  We are trained to fish and thus eat for a lifetime.  When you purchase leads you are buying fish.  

Mar 25, 2015 10:56 AM
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

The best way to get leads is to take a lot of listings. Period. Then you don't need to advertise for buyers because the buyers will come to you. If you blog, buyers will come to you, too.

Mar 25, 2015 10:51 AM
Jeanne Gregory
RE/MAX Southwest - Sugar Land, TX
The most important home I sell is YOURS!

I could go to Macy's and shop for a lot less every month.  And have more fun!  I'm sure the ROI is the same..

Mar 25, 2015 10:41 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I have better ways I can spend my money. I know agents that have paid for leads, and it wasn't worth what they spent. 

Mar 25, 2015 09:34 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I can think of many other ways to invest that much money in my business that would make more sense to me.

Mar 25, 2015 08:54 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

OMG, you could pay a mortgage with that money and own something.  We work in all parts of this country, and I have not seen anyone benefit from this type of lead generation.  

Mar 25, 2015 08:03 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

$1,600 monthly!  You should pass on this deal that just opened up for your zipcode. 

Ok, what you need to do is spend a bit of time on Trulia and watch the Q & A to get a clue who is using Trulia. These are the folks, the leads you want to optimize.  The reality is you are going to be chasing a lot of vapor. This is not the best use of YOUR time, but may be something you can do until you are able to delegate.

#1. Get the lead off of Trulia and onto your website or MLS.

#2. Send the lead a personal note two time a week with great offers or what appears to be coincidental market information based on their activity.

#3. When, and only when, they provide a telephone number do you actually have a lead.

Now, remember when I advised observing what is happening on Trulia? Use that information to present the lead with real benefits of membership that solves the deceptive practices of Trulia and Z and the specially qualified buyer or seller with a real advantage.

All that work and you are still paying $1,600 monthly. If you randomly handed out $25 dollars on main street of your town, in exchange for contact information you will end up with a much higer quality lead. 

That's 64 real people of month. At least 4 of those 64 adults will have real estate on their mind. The truth is, you could do just as well with $5 or the buy a cup of coffer gig.

Now, available to you are other options that have much greater yield, require less of a time commitment and produce high quality leads. Cost ....appr $100.

Yet, agent after agent turn towards the DARK SIDE and hand their dollars to zillow month by month they lose just a little bit more of their internal light. 

Hopefully you will discover a better way.


Mar 25, 2015 05:41 AM
Spirit Messingham
Tierra Antigua Realty - Tucson, AZ
Third Generation Full-Time Realtor® 520 471-6900

Even though Zillow has bought Trulia, I have offically given up on Trulia.  I kept track of leads, and sales based on leads on both here for Tucson, AZ.  For me, much better results when advertising on Zillow Vs Trulia, same zip codes.

That being said, now that has purchased Trulia, I hope to see better results from that site.  Best of luck in all your marketing endeavors.

Mar 25, 2015 05:25 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have never purchased leads, but if I did, it would be essential to have an admin catching all of the calls and puting them directly into my schedule quickly before they have the chance to contact anyone else.

Jan 08, 2020 11:11 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I faired just fine, by not participating.

Jul 08, 2018 06:19 AM
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

I am wondering if this is a standard charge or if it is done by market.  That would be pretty salty monthly fee for our market as the average home sells for $140,000.

Mar 25, 2015 08:44 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I would never spend so much money on trulia or any other marketing. You are actually promote them, and a bit yourself. If you have such nice marketing budget, there are so  many more productive ways to market your service.

Mar 25, 2015 05:28 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Steve Brant - any lead generation has a value if you can convert it! So, it's up to us and not up to Trulia! Although I have been not so lucky in converting these leads, I need to find out a better system to do that rather than blaming Trulia - as I can still cancel my subscription after 6 months!

Mar 25, 2015 02:52 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

That is a lot to spend for a site that captures people at the beginning of the process and distance between them in find information and taking action. I would rather do a PPC program that is specified to the type of clients I am trying to attract. 

Mar 25, 2015 11:48 AM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Call any Keller Williams office in your market and ask for an ALC member.  Ask that person if you could come by and discuss lead generation.

Watch and learn how easy it really is to lead generate for free from the experts in the industry.

Mar 25, 2015 11:26 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

That is buying a lot of leads.  That is a big investment so you have to be calling those people back

Mar 25, 2015 11:06 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

When are people going to get it.  Buying leads seldom pays.   This is the most expensive I have ever heard.  Why do you want to buy leads that are yours if you just market yourself?

Mar 25, 2015 06:39 AM