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There are no less than 44 ways that can lead to a listing appointment. Most agents focus on 2, 3 maybe 4. Deep pockets can spread the coverage much wider.
Where you need to start is assessing what you have to offer that has any relevance to the person with whom you are communicating. Clearly what you have to offer at and encounter in the vegetable section of the grocery will be much different than what you offer to someone who responded to a 'What your home worth?" mailing.
What you are seeking, I think is something actionable. So you knock on doors, what do you say? "Wanna sell your house?" That's a tough start.
If you knock on doors and hang out at Applebee's or the Thursday night fellowship at the church and socialize, What do you say? How do you segue into the SOLUTIONS conversation you want to have? Should you have the same solutions conversation with a 20 something that you would have with a 40 something that you would have with a 60 something? Of course not!
My suggestion is:
1. Create some stuff/collateral. Consider hiring an AR member who may ghost write a book for you. I recommend a book about the history of your community seeded heavily with your SOLUTIONS, BENEFITS, RESULTS and OUTCOMES. A great buyer and sellers guide, room by room guide or mutually beneficial website (I been using a bartering website, works great as a door opener also) as a soft open.
2. Pick your business. If you don't know the business you want, the business you don't want will find you. Start with this single person as your target and expand as needed.
3. Wrap your message to them around what is most predominate on their mind. What is on their mind is what they SEE. EBA will demonstrate you keen awareness of their community and deliver information they want.
4. What do you have the most of, money or time? This answer will dictate how you deliver your solutions to those with real estate problems. IDWDT will prove to be the most fatal influence to your beginnings. When you are saying to yourself, "I Don't Wanna Do That" you will have created the issue that will hinder your progress and development.
My favorite is natural conversation that occurs at gatherings of any type where you will meet new folks. I suggest you wear a name badge. Why? Folks are much more willing to approach you and say, "Hello Shuchi, I'm Annette" when you give them an advantage.
The 3rd or 4th question will be, 'What do you do?" A clueless armature will respond 'I'm a real estate agent.' (they could not hear past the 3rd word)
Since you are far from clueless you instead will assess the individuals age, education and apparent income (48, upper management, prosperous, a connector) and deliver your career solution response, "What I do is best communicated with a very short story. Betty needed a home for her food preparation business, She needed to be out of current location in 90 days due to sale. I found her an old firehouse and found a sponsor who fully paid for the purchase and renovations and she retained the title. She is in operation today on Indian Rocks Beach Road. That's what I do, I am a real estate sales professional."
Be aware that was easy, the goal is to ultimately ask for the business, "Do you know anyone who could benefit from the solutions provided by a professional like me?" Ahhh, I heard you. "I Don't Wanna Do THAT!" THAT is what it is all about.
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Shuchi Agrawal
Flower Mound, TX
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Cindy Davis
San Diego, CA
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Annette Lawrence, thanks very much for your very thoughtful response. I always love reading your comments. You're awesome!
Ron and Alexandra Siegel, thanks for your insight.
John McCormack, Dex Hubbard - I'll try more of what you suggest.
Kathleen Luiten, you're are absolutely right.
Roy Kelley, door knocking hasn't worked for me in the past. Here in Texas, it seems people are always suspicious of people coming to their doors, many post "No soliciting" signs... but I understand what you're saying. I have to get out there more and be in people's faces.
Thank you all for your responses. Have a very wonderful evening!
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Shuchi,
Of all the great answers here, I like Roy Kelley 's answer best. We have a client who knocks on doors in his farm 3 days a week, without fail. He also belongs to the tennis club in that farm and plays competitively and is well know for being a gentleman. No one can top his performance. It is that simple, this is a people business. Get to know the people, and listings will follow.
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Reach out to your data base. Look at your past info and call, send a card, email get in their face to make them remember you. I did this in January and was shocked at how many past clients were ready to make a real estate move! Go for it.....
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Depending on your area, letters can be effective. Introducing yourself, offering a no cost market analysis. Also getting involved and getting known in your community helps create connections as well.
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Knock on doors and ask for the business. Face to face contact will generate results.
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Socialize with people in the area your want to list. Make friends and build relationships, and don't hesitate to tell people you are in the business of selling homes.