Nothing specific. Help me in my marketing at times.

Hello Bridget McGee - good question.

I work with couple of lenders including my in-house lender. Both of them provide quick response to me and always keep me posted on the progress.

And one of them gives me many referrals, too...and I love referrals.

Praful's lender sends him the referrals.

Get the job done.

just looking back over some old questions and answers, looks like you got some decent replies to this one.

Bridget - I am surprised to see how many agents have in-house lenders. I have a lender that I use because he is honest and trustworthy, communicates well with me, and gets the job done. Plus, he knows his stuff. That is value enough for me.

Lender with local in-house underwriters to address any immediate hiccups and that streamline the loan process.  Last loan with them closed in under 30 days for the client.

Cheers!

The pressure on agents to bring an in-house loan officer into a buyer transaction just may not be the best thing for that buyer.

We have weekly office meetings and our in-house lender gives a brief update on any news or changes we should be aware of. I find it is often valuable and helps me serve my Buyer clients.

If I have a GOOD buyer with marginal credit they will keep the loan in-house!

Value to me?

They pay rent to the brokerage owner and the owner gets a percent of the lender business volume.  The agent, ME, does not factor into that equation at all.

Could they? Yes.

Will they? After over 20 years, it has not occurred to them yet.  They think co-marketing is bringing value. They think the promise of service is value. 

But, I can't blame them. I've observed right here on AR when a lender asks real estate professionals, 'What value can I bring?" the responses are quite simply silly. I've sat at office meeting where the broker says, "I've got $10,000 to spend. How do you want me to spend it to help all of you?" The agents respond with non-sense like another copier, color coded folders, office logo, parking....absolutely NOTHING regarding generating business.

A lender I used before the crash was located in a Sun Trust facility. This relationship DID bring value. (a clue)

Nothing. Buyers almost always already have a lender.

When I worked for brokerages that had in-house services or affiliates, they largely had a sense of entitlement.  That was an excellent way to ensure they didn't get my business.

The way to provide value is simply to do an excellent job for the client.

he closes our loans on time and is creative with the more difficult clients. I trust that if he can't close it, it can't be closed.