I have a client who sends BOTH sides of the sale a card in the mail every quarter. The card is for BOGO dinner, entry to zoo, $5 off this or that. Whether the client uses them or not they are still seeing my client in front of them once a quarter. I think the good news is that people really don't use them so it is just costs the amount of the mailing. But....whichever side she did not represent, will still remember her before their own agent!!!! LOVE IT!

I need to do better with keeping up with my sphere.  I have been a little lax on it.

Great post! We are working on this as well! Building the relationship after the sale..Following!

Be active in local community affairs, events and you see the sellers. They see you in the papers, online too. Unless they have moved away and a happy holidays email, some timely "it's been a year since you sold, were thinking of you in your new life direction. Hope everything is well..." sincerity fueling all you do in the reach out, reconnect.

Signature Properties of Vermont many ways you can do it! Item of Value - monthly email - pop-by are Brian Buffini system basics, not to mention about the calls.

You can still send them the regular market snapshots (top producer product) and/or Market Insider.

Nothing works like personal visit - may be once every quarter?

Same procedure, I guess.

I use  mediacenter and mark my google calendar for birthdays, anniversaries, when they closed, etc. Always pops up reminding me to make a call.

I keep in touch just like i would a buyer ,sellers will become buyers and if you stay with them via phone call ,email and texting them , when they are ready to buy or they might refer you a client , i will do this also for my buyers after the are home owners.

Newsletters, market updates, and letters. I have a set in my Real Estate Prospecting Letters designed for this - trivia for each month of the year.

In addition, it's good to call or stop by 2 to 4 times each year just so say hello and ask how they're doing. 

Show that you're interested in them - and make sure they know you're still there. But don't simply write and ask for referrals every time. 

Yes as Signature Properties of Vermont mentions, it's the ones that move out of the city or elsewhere.

At first thought it would seem weird to ask the exact address of where they're moving to. Always afraid the response would be "Hey you sold my house and moving back with my parents. What else do you want?"

In reality they are probably fine with giving the address to you.

I try to send news letters and market update.  They also enjoy receiving sports schedules.

Every so often I contact them to see how they are doing.  They are usually so happy to hear from me that we end up chatting for an hour.

Didn't they go to live somewhere else?  Even far away Sellers know people and have people back home and keep in touch.  I still send newsletters and birthday cards to them.  Like, Forever.  Some have moved back...

You can keep them on your newsletter list and special offers and promotions emails. Don't let them forget that you are their agent because you want those referrals. Definitely call or drop notes from time to time.

I saw and I am following this Signature Properties of Vermont!

Signature Properties of Vermont It is one that my assistant created. Very simple. Would be happy to email you a copy if you like. We mail out to past and current clients and we email it to those who are on a drip campaign/leads. If you email me, I will email you it back! shannon@rvahometeam.com 

We send out a newsletter every other month and we do pop-by gifts if they moved in town. I love the newsletters as they get 6 a year and they are really "low key"...One featured property, an article on a home tip, a mortgage tip, calendar of events, and what's happening with us. 

CRM newsletters with homeowner tips.

Same thing for them, too.

It is probably going to be 5-10 years before the client you closed a deal will move again. So you can not stop reaching in any way you can( occasional emails, calls, texts, cards, a lunch, etc.). The quality of your communication with a past clients is a factor is whether you win repeat and referral business from them.

Holidays and sale anniversary.

Great question. I always love everyones answers. My core problem is the follow through on them.  LOL

I deal mostly with Sellers and the majority of them have moved out of state.  If I have an address, I will send them a note card, but usually I do not have their contact information.  

I think it's wise to treat people who moved out of the area just the same as anyone else. For one thing, they may decide to "come home." For another, they probably still have friends and/or family in the area, so you could gain referral business. 

I agree it is difficult to keep in touch with sellers who move out of the area. I just send them my calendars.

Oh, and obviously, make sure you get their new address.  If they are renting (and may buy later), you can also send info on preparing to buy (e.g. re-establishing credit, what to look out for in buying a home, etc.

You really should group them into groups and set up campaigns based on the 4-5 needs.

I think some of this depends on where they moved.  If they moved away/out of area, this may be lower priority for you.  If they are still here and bought another place, I would treat them similar to buyers...give them tips on their home (e.g. energy savings, best investments to improve value, decorating tips, etc.