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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Who uses AR?

Other real estate professionals. Not home buyer or home sellers. Unless your business model is selling leads or soliciting referrals, the real influence on your business will be the tertiary resources available.

The resources mean you must have accounts at Facebook, G+, Twitter, LinkedIN, Pinterest and AliAbba......AND.....your AR account must be public meaning Rainmaker or higher.

Finally, and this is important, you need guidance from outside the real estate industry to create the environment that will attract the clients who are predisposed to doing business with you. Unlike the pablum offered by marketers to real estate agents (rea), such focus on the business you want will distinguish you from the all the smiley faces on the wave emerging from the sea of smiley faces in which most real estate agents exist making them completely indistinquishable. If you have ever considered sending out a 'Just Listed/Just Sold' postcard because you could not think of anything better to do, you know where you exist.

Reading your profile suggests you are edgy. Make it work. Cut to the chase. Stay with the four core messages (benefits, results, outcomes, solutions) and leverage AR to be your social media dashboard...or use Hootsuite.

If you can not answer how you have strategically implemented AR for your business, it will be of no benefit to you. Don't allow your participation on social media to become a time hole draining away your most valued asset. Before you spend the time, have a plan. That begins with abandoning real estate jargon and explaining what you bring to the table that is really worth a portion of the home owners equity. If your close friends listen to you and shake their head....keep working on it. If you are not crazy passionate, crazy excited, crazy knowledgeable about what YOU bring to the game, no one else will be convinced either.

Ebrace the idea that you are not everyone's real estate agent.

So, whose real estate agent are you? Tailor your core message to that individual home owner and use the tertiary resources of AR to create the 'validation' that owner will be seeking.


Dec 30, 2014 09:13 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Decide what you want to learn...and put the topic in the search box...get a welath of information from everywhere on the topic, For your own blogging, choose what you want to share and attract, write often and meaningful content...poof ....blogging helps you grow your practice and your industry knowledge...good luck to you !

Dec 30, 2014 09:18 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671
  1. Knowledge
  2. Contacts
  3. SEO
  4. Local Authority status
Aug 31, 2019 07:36 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Increased $$ due to consumers finding us here...

Jul 01, 2018 08:00 AM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

It has.

May 13, 2018 10:37 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Well, I am a different and better person and professional - thanks to AR!

Feb 11, 2018 09:28 PM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya


Jan 04, 2018 06:21 PM
RVA HomePRO Michael Hottman
RVA HomePRO Realtor with Keller Williams serving Hanover, Henrico, Chesterfiled and Richmond, Virginia - Glen Allen, VA
Helping you achieve goals in life & real estate

great tips above.

Jan 01, 2015 01:09 PM
Roy Kelley
Retired - Gaithersburg, MD

I went to your blog to see what interests you and I found no blogs. You must have something to share.

Dec 31, 2014 01:57 AM
Roy Kelley
Retired - Gaithersburg, MD

You can learn a lot by reading the blogs of the highly productive agents who are members of ActiveRain.  They are the ones that you will want to follow.

Dec 31, 2014 01:55 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

For me, by far the best part of ActiveRain is the exchange of information.  I learn a lot.  (An added bonus is the occasional referral)

Dec 31, 2014 01:32 AM