active rain Services for Real Estate Pros



active rain
location_on 1000 Palms, CA
Get to Know active rain

Mat Richter is a 25 year veteran of the advertising and marketing industry. He has a BA in Advertising from the Art Institute of California and has worked in trendy ad agencies, design firms, and in-house for major corporations. He even did a two-year stint as an Art Director for a company that specializes in providing graphics for multi-million dollar intellectual property lawsuits. Mat has designed and produced every type of marketing material that you can name for companies in a wide variety of industries including real estate, biotechnology, communications, automotive, home improvement and others.

Currently Mat is the CEO and Creative Director of Richter Creative (formerly MRCP), which opened it's doors in August of 2009 in the midst of the recession after obtaining 10 new clients in the previous 3 months. The company is located in the heart of Southern California's wine country in the Old Town section of Temecula and aims to be the first and only true full service advertising agency in the vicinity within the next couple of years.


Mat's expertise as an advertiser centers around the corporate image, from identity to branding to promotional campaigns. There are few things that he enjoys more than developing and creating a corporate image for new entities or existing entities in need of a freshening. Mat has spent the last 25 plus years honing his skills as a logo designer, which is among the most difficult of all design disciplines to do correctly, and now has an extensive portfolio of high quality corporate marks to show.

Teaching others is an important aspect of Mat's career. He spent a year teaching graphic design at a trade college and now gives lectures on occasion to, among others, real estate agents at his local Keller Williams office. He has also been known to take on an apprentice if the individual shows promise. Blogging is Mat's latest foray into passing on in knowledge.


Advertising and marketing for the SAVY real estate business professional. Wanna build an empire? I'm the guy you see to create the foundation. See samples at: