Roberta Baldwin, The West Essex, NJ Area's #1 Realtor  (Keller Williams NJ Metro Group) Real Estate Agent



Roberta Baldwin
The West Essex, NJ Area's #1 Realtor
location_on Montclair, NJ — Keller Williams NJ Metro Group
Keller Williams Realty Inc.
Get to Know Roberta Baldwin

Over the past 20 years, Roberta Baldwin, a Certified Luxury Home Marketing Specialist, has been one of Essex County, NJ's most respected real estate professionals, often quoted in the national media and featured for 2 seasons on the  hit show "Bought & Sold." A recipient of the New Jersey Association of Realtors' Circle of Excellence Sales Award for 19 consecutive years, Roberta brings a myriad of talents to the job of helping clients buy and sell homes. Before joining Keller Williams NJ Metro Group as a franchise partner, she was one of RE/MAX' top Tri-state agents. Now, at  the #1 performing office in all of Essex County, NJ, she is a "Double Platinum" achiever in the top .05% of KW agents worldwide. In early 2015, The Baldwin Dream Team, of which she is Managing Director, reached #1 status in KW's Tri-state rankings.  
An award-winning former journalist, author, newspaper editor, marketing and publishing executive, her well-honed organizational, creative, and people skills are brought to bear on every deal she negotiates. Her personal agent website,, is the anchor a fabulous buyer AND seller search experience. She and her team of top producers offer sellers a sophisticated mix of high technology marketing and sensitive interpretation their personal needs, while offering buyers she works with the expert advice and knowledge of local towns, schools and commutes that they need to move confidently into home ownership.  
Considered an expert on pricing, buyer and and seller psychology and staging homes to maximize value, she is often interviewed by The New York Times, NJ's Star Ledger, on ABC's "Nightline" and CBS's "Early Morning," the local NJ blog, and has appeared frequently on MSNBC. Roberta and The Team -- Nancy Chu, Sidney Simon, Nick Baldwin, Anne Baldwin, Nicky Crossley, Jillian Nolan, Michael Martin and dedicated transaction manager Nancy Zerin -- are unmatched in their marketplace, stressing service and integrity in every deal they do. 
For the 5th consecutive year, Roberta in 2015 was awarded the Five Star Professional award for customer service, (as seen in New Jersey Monthly Magazine) This national accolade and elite standard further cements her position as the West Essex (NJ) region's premier real estate consultant. 
Visit Roberta and her team at!



Created more than a decade ago by top producer Roberta Baldwin, The Baldwin Dream Team has become one of North/Central New Jersey's most sought-after agent teams. Perennially ranked #1 in the West Essex region in closed transactions and dollar volume and in the Top 10 in the Tri-State region, Roberta and the team - Nancy Chu, Sidney Simon, Nick Baldwin, Anne Baldwin, Raf Ricci, Nicky Crossley, Jillian Nolan, Michael Martin and Nancy Zerin - are unmatched in their marketplace, stressing service and integrity with every client and in every transaction, large or small.  Roberta sets the tone as a multiple (5x) winner of the coveted, nationwide Five Star Professional award for customer service as seen in New Jersey Monthly magazine. The Baldwin Team's Facebook page can be accessed at and through the state-of-the-art buyer and seller website,



Five Star Professional 

Realtor of the Year



Staging, Marketing, PR, Written Materials, Negotiation

D F Mott
After our very first meeting it was clear to me that Roberta was the right person to handle the sale of my home. My sale began as a simple test of the market which suddenly turned into a high stakes transaction with a lots of pressure and emotion. Roberta was incredibly responsive throughout the entire sale. She helped us overcome every hurdle with very sound advice on what to do every step of the way. I highly recommend her.
M. Folkman
From the moment Roberta arrived at the house my wife & I sold through her services, we were impressed with her knowledge, professionalism and awareness of the market and what minor improvements we would ultimately make to enhance the appearance and sale of our home. The result is that the house was in contract in less than three weeks at the end of the Fall market when buyer interest usually wanes as the holiday season approaches. Roberta and her team were available at every turn in the process and even provided useful furnishings from their own inventory for staging certain rooms to appeal to younger families. We will recommend Roberta and the Baldwin Team to any of our neighbors who plan to market their home(s).
Paul Duncan
Roberta was very professional and knowledgeable about the market. She knows what she is doing from the initial listing, to negotiating, inspection issues and closing. We highly recommend her.

Roberta Baldwin is a co-founder of Keller Williams NJ Metro Group, the KW Market Center in Montclair, NJ that is now Essex County, NJ's #1 real estate brokerage.