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he Hoffman Group, Myrtle Beach’s Premier Oceanfront Property Specialists, Expands Into General Myrtle Beach Real Estate Brokerage

Company is Well Positioned To Keep Pace With Area’s Growth

Since its 1984 founding, The Hoffman Group has focused on sales and marketing of oceanfront resort condominiums. This niche distinction has been in keeping with Myrtle Beach’s tourism emphasis that generates over 13 million visitors annually… visitors who want to enjoy oceanfront living at its finest ...at least for a few days!

As the area has grown into a year-round destination, more and more people have bought second homes or relocated permanently, creating a diverse Myrtle Beach real estate market. Many of those second homes have been oceanfront condominiums, driving that niche to unprecedented levels and allowing The Hoffman Group to deliver a total of 21 new construction oceanfront condominium resorts since 1999.

The in-migration has also affected properties away from the oceanfront and created a strong economy supporting numerous new communities offering single-family homes, townhouses, work/live properties and condominiums. In October 2007, the Milken Institute, a non-profit economic think tank, ranked the Myrtle Beach MSA 11th nationwide in their study of America’s Best-Performing Cities. Based on such factors as growth in jobs, wages and salaries as well as gross domestic product, the ranking was the highest for any MSA in South Carolina and improved from 35th in 2005. The MSA includes Myrtle Beach, North Myrtle Beach and Conway.

"With all this area growth, The Hoffman Group has decided to embrace the opportunity for expanding its business model to include sales and marketing of all Myrtle Beach real estate properties," said Steve Edelman, Chief Operating Officer. "We have done extensive marketing since 2006 and our visibility is unparalleled on the oceanfront. Adding other property categories will allow us to become even more visible," continued Edelman.

"The Hoffman Group's corporate administrative and marketing departments make the company unique in the Myrtle Beach real estate market," said Casey Shroff, who purchased The Hoffman Group in April 2006 and serves as its President. "We can provide internet and print marketing support almost immediately and our internal administrative systems allow us to instantly track every aspect of the sales transaction. We feel certain this infrastructure developed to support oceanfront condo sales means we are in position to take full advantage of the area's continued diversity," concluded Shroff.

Myrtle Beach has grown from a summer tourist town into a thriving year-round community. Area leaders anticipate a strong 2008 and are encouraged by several "firsts" for the year: The sophisticated hospitality infrastructure helped the Chamber of Commerce land a first-time hosting of Presidential Candidate Debates for both the Republican and the Democratic Parties in January. The highly anticipated Hard Rock Park, slated to open in April as the first new U.S. amusement park built in nearly a decade, promises to lure both new and repeat visitors. The Market Common, the first phase of redevelopment at the former Myrtle Beach Air Force Base, is also scheduled to open in April with upscale retail and restaurant establishments, many of which are new to the area. With continued development of new roads and airport expansion, leaders hope soon all roads will lead to Myrtle Beach!

In 2005, 2006 and 2007 The Hoffman Group ranked #1 in condo sales for the entire Coastal Carolina MLS and #2 in all real estate transactions. With some 40 sales associates and over 1.5 billion in sales over the last three years, The Hoffman Group's oceanfront status will enhance its ability to serve prospective purchasers in determining the exact Myrtle Beach real estate property suited to their needs.