Clulow & Associates combines strategic planning principles with a range of communications skills and leading edge technologies to develop effective business communications.
The company principal, Matthew Clulow, began his career in the late 70’s in graphics arts. Through continuing education and progressive career moves he migrated into business management. Throughout the 80’s he played a central role in planning and executing an annual, $58 million national marketing campaign for a 400+ unit retail operation. This management coordination role had a significant technology component involving inventory movement and sales tracking. He also worked with the new-store team to launch 50 new stores across Canada.
During the early 90’s when companies migrated from main-frame to PC networks, he changed careers to sell network technology. In the late 90’s Matthew returned to retail where he assumed various leadership roles including a new-store set-up team, a corporate flagship store, and 5 regional business consultants.
Matthew then moved into his most recent corporate role where he launched a national communications platform that connected 400 locations across Canada. He played a key role in producing a web-based digital catalogue, merchandise planograms, electronic order processing and computer based training. He organized a number of international tradeshows and worked directly with the CEO and CFO to plan the annual general meeting. The latter included drafting executive speeches, press releases and producing multi-multimedia presentations.
He strengthened his focus on strategic planning through continuing education at University of Toronto, and the company sponsored education and utilization of the Balanced Score Card. For 10 years, Matthew was an active member of Toastmasters International where he continued developing his skills in professional speaking and speech writing. He is currently a volunteer with Roger’s community television where he continues to hone his camera and post production skills.
This career path led Matthew to launch his own communications company. Operating under the name of Clulow & Associates, he now assists a wide range of businesses with the development and execution of their business communications in video, print, internet, and live formats. He is frequently recognized for his ability to translate complex technologies into layman’s English. His associates are local independents who are contracted according to the specific needs of each project.
Web Video. Web Sites. Web Casting.
Web based marketing tools.