Katz Direct Marketing LLC is a full service direct response marketing agency. We specialize in education marketing and direct response marketing strategy and execution. Our marketing plans are developed and customized for each client. All our efforts are created using metrics and data driven strategy. We use a customized multichannel approach to media incorporating direct mail, email marketing, online marketing, social media, print and database marketing efforts. If you want to reach customers we will find them and bring them to your physical or virtual doors. With over 15 years experience in educational marketing we have a unique approach to for-profit education lead generation, customer acquisition and database marketing. Give us a call to discuss your particular situation or marketing problems and we will solve them for you.
Josef Katz serves as the Vice President of Marketing for StraighterLine. He is responsible for putting in place marketing plans, strategies, partners and systems to bring the StraighterLine programs to market. Josef is a veteran marketer within the educational industry and has a proven track record of success. Prior to StraighterLine Josef was the Vice President of Marketing for Trump University where he drove the University's growth and international expansion. Before joining Trump University, he served as the Executive Director of Integrated Marketing for Kaplan Test Prep and Admissions. While in this role he was an integral part of their direct mail, email, Internet, and relationship marketing initiatives. Josef's other experiences include providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for Draft Worldwide and Fuel NA (part of the Euro RSCG agency network). Mr. Katz was elected to serve on the Direct Marketing Association's (DMA) Ethics Operating Committee. He is a member of the DMA's CRM Segment Advisory Committee and has presented at the DMA's annual conferences. Josef has judged the DMEF Collegiate Echo awards and is a member of Direct Marketing Idea Exchange. You can read Josef's marketing blog to learn more or follow him on Twitter and start a conversation.
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