We help people buy and sell Real Estate in the Los Angeles Area From the Beaches to the Westside and the San Fernando Valley @ Keller Williams Realty Encino Sherman Oaks. <br>
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Besides a wealth of local resources and traditional marketing programs that I utilize, my 5 Point Interactive marketing plan is designed to maximize exposure to the RIGHT Buyers. With Demographic and geographic targeting capabilities and extensive research the shelf positioning of your home is maximized on every site. If you are in the process of deciding to sell your home of investment property fell free to call me for a customized marketing plan.
Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet.