In the real estate industry, top producers are top negotiators.  As consumers continue to gain more and more access to information provided through the internet, as well as a variety of other resources, it is important that both buyers and sellers not "under estimate" the value or need for good negotiating and communication skills on their behalf.

As the old saying goes, "Knowledge is power."  But knowing How, Why, When and even Where to apply such knowledge is a greater power -- sometimes even critical to your personal interest, when buying or selling real estate.

For various reasons, selling or buying real estate is often a highly emotional experience, as well as continually becoming more complex, particularly in the areas of financing and disclosures -- both of which can prove to be very costly to either the buyer or seller.

That is why it is the "balanced" mixture of Knowledge, Excellent People Skills and Good Communication Techniques that will ultimately bring about a successful negotiation in any real estate transaction.  To agree on a "Sales Price" is just the beginning.

For these reasons, Top Negotiators of Real Estate are good communicators, knowledgable of the current market conditions, insightful with current financing and disclosure laws, and professional in their approach to, as well as, handing and closing of, the negotiations of a real estate transaction.

This is what has helped to make Dan Whitehead successful in his real estate career.  It is also what his past clients most appreciate about him.

To learn more, visit Dan Whitehead at www.HotHomesInCalifornia.com or give him a call at (916) 686-5272.